QYOU Media (TSXV:QYOU; OTCQB: QYOUF), the world's leading curator of premium 'best-of-the-web' video for multiscreen distribution today announced a major marketing agreement with FansUnite Entertainment Inc. (“FansUnite”), a blockchain-based sports betting company, around its flagship eSports platform, “Heads Up Daily” (HUD). The sponsorship agreement will see FansUnite content and messaging available to a potential audience of millions across multiple screens, including broadcast, mobile, and social TV.
The global online betting industry is an explosive-growth market, predicted to rise from a $40B turnover in 2015 to $60B by 2020. eSports betting is taking an ever-bigger slice of the action, expected to grow from $315M a year to an estimated 23.5B over the same period. Blockchain sports betting platform, FansUnite, aims to revolutionize the sports betting industry by harnessing the power of distributed ledger technology to provide cheaper, more secure, verifiable and transparent betting for sports fans, including fans of eSports. As part of the company’s brand awareness strategy, FansUnite will sponsor HUD’s daily highlights segment, weekly Player vs Player segment, and accompanying social media activations.
"QYOU were one of the first to recognise the potential of eSports for mass market appeal and have built a dedicated audience around the Heads Up Daily show. That audience – mainly males, 18-35 – is right in the sweet spot for FansUnite and so it made sense for us to leverage that in our campaign to promote our award-winning online betting protocol,” said FansUnite CEO Darius Eghdami. "Partnering with a media company that’s at the cutting-edge of eSports content, reaching a significant audience of young, tech-savvy, sports-mad fans daily made this a natural fit for us.”
Curt Marvis, CEO and co-founder of QYOU Media says the FansUnite sponsorship will enable the company to reach an engaged and targeted audience of eSports-mad fans. “FansUnite is a tremendously exciting service with the potential to be transformative in the online sports betting and eSports betting space. Given that HUD has quickly grown to become the go-to destination for all things relating to esports and video game culture, reaching millions of fans across broadcast, mobile, and social TV platforms like IGTV every day, the show represents an ideal way for FansUnite to grow brand awareness and communicate its unique value proposition. We’re thrilled to have them on board,” Marvis said.
The FansUnite protocol is currently in beta, growing its membership base and building out its first social sports book application. FansUnite is on track to begin allowing betting transactions in the first quarter of 2019.
