The Switch, the platform for the production and global delivery of live video, has been chosen by Jockey Club of Turkey (TJK) to deliver live horse racing streams from the UK to its growing audience of racing fans. Capitalizing on The Switch’s highly reliable video distribution network, TJK is able to ensure uninterrupted live feeds from races at venues such as Newmarket and Ascot reach its 600,000 customers in Turkey.
TJK receives feeds, picked up from London’s BT Tower via The Switch Access™ service, which are then live streamed over the club’s dedicated online channel to its 2,800 betting shops around the country. The agreement with The Switch allows TJK customers to watch and place bets on live UK race broadcasts across the flat racing season, including the 1000 Guineas and 2000 Guineas.
Murat Kuyumcu, Technical Director, Jockey Club of Turkey, commented: “Our customers want to feel like they are at the racecourse, experiencing the action as it unfolds, and not missing a single moment. Working with The Switch means we only have to deal with one service provider to meet our needs, instead of coordinating multiple services. We also benefit from their unmatched experience in supporting live content and their robust network performance for smooth delivery of live feeds through our channel.”
The Switch Access™ service provides transmit and receive access to The Switch network from anywhere. It offers seamless integration with The Switch’s extensive connections to more than 800 of the world’s premier content producers and distributors, nearly 180 connected professional sport venues, plus studios, production facilities and satellite uplinks/downlinks around the world. All of these connected services can be managed from the company’s NOCs in New York, Los Angeles and London. The Switch Access™ can move content via The Switch’s high-quality and fully-managed network from or to the world’s leading producers, distributors and service providers cost-effectively with simple ease-of-use.
“The agreement with TJK demonstrates how The Switch can leverage our extensive global reach to pick up live streams and seamlessly deliver them to any location,” said Nicholas Castaneda, Senior Vice President of Sales, The Switch. “Horse Racing continues to be a major audience and revenue driver across the world and our deep understanding of handling time sensitive live content means we can ensure high quality feeds are delivered without a hitch.”
About The Switch
In the action-packed world of live video production and delivery, The Switch is always on and always there – setting the industry benchmark for quality, reliability and unmatched levels of service. Founded in 1991 and headquartered in New York, The Switch has been connecting viewers around the world to live events for almost three decades, bringing them the content they want across linear TV, on-demand and streaming platforms – on multiple screens and devices.
Our comprehensive production platform combines mobile and remote services to enable our customers to cost-effectively capture, edit and package compelling high quality live coverage. Our delivery network connects production facilities with 800+ of the world’s largest content producers, distributors, and sports and event venues, seamlessly linking rights holders, broadcasters, streaming platforms, media outlets and web services – and turning-on live content across the world.
