At NAB 2022 ZEISS will show their high-end cine optics including the US introduction of the new wide 15mm T1.8 lens which completes the 14 lens Supreme Prime set. Attendees can also experience the Supreme Prime Radiance family, known for its ability to produce stunning blue flares. Glass enthusiasts can also check out the CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses as well as an array of optics for videography. 

ZEISS introduces the Supreme Prime 15mm T1.8 to complete the successful Supreme Prime lens set, renowned for outstanding quality, light weight, and cinematic look. The 14-piece cine lens series ranges from 15 to 200mm with maximum apertures of T1.5 to T2.2. ZEISS covers a full range of focal lengths in demand by cinematographers from around the world.

ZEISS Cinema Americas and Women in Media celebrate Women's History Month with the new Altitude Awards. These Awards honor the technical and artistic achievements of creatives who are making meaningful, well-crafted stories in the camera and lighting departments. The competition is open to professional and student WIM members working as cinematographers, camera operators and gaffers. First prize is $3000 cash and a full week use of ZEISS Supreme Prime or Supreme Prime Radiance lenses.

Dream Chip today announces the release of its new AtomOne Mini Zoom camera, a ground-breaking miniature camera that now introduces Zoom functionality to an already impressive set of visual specifications. With dimensions of just 60x80mm and a weight of only 267g, the camera delivers crystal clear images, working on a rolling shutter basis with a 1/2.5” sensor, and allowing for resolution of up to 1080p60.

Cinematographer Sandra Valde-Hansen (The L Word: Generation Q, Now Apocalypse, White Bird in a Blizzard, Kaboom) found herself capturing scenes in diverse weather and lighting for Natalie Morales' film Plan B. This road movie, now streaming on Hulu, follows a pair of teenaged friends during a day-and-night search for emergency contraception. To support the production design filled with rich night exteriors, Valde-Hansen chose ZEISS Supreme Primes to shoot large format at wide apertures on the Sony Venice camera.

In an industry that relies heavily on collaboration to combine technical excellence with inspiring creativity, the last two years have been a unique challenge. The ZEISS Cinema Lens team, meanwhile, has worked hard to not only continue communications, but to also expand and improve its capabilities across the Americas. Whether it’s from behind masks or monitors they have been actively engaging with the filmmaking community, unveiling new technology, maintaining channels, sponsoring online events and film festivals, and producing their Studies in Cinematography series with the likes of Greig Fraser, ASC, ACS, Matthew Libatique, ASC and Alice Brooks, ASC.

AVer, the award-winning provider of education technology and video collaboration solutions announces the launch of the VC520 Pro2 enterprise-grade video conference camera and speakerphone which transforms a meeting space into an effective collaboration haven.

Video Europe, Europe’s largest sub-rental provider of cameras, lenses and accessories to the film, digital cinema and broadcast industry, has announced a series of repositioning actions to improve efficiency across the company while maintaining its unique capabilities to serve clients.

Brightline today announced its ZELo desktop studio light for videoconferencing is now shipping. ZELo is priced at $199 and is available at brightlines.com/ZELo. Designed for business professionals, educators, broadcasters, and social media influencers, ZELo delivers broadcast-quality results in any workspace. 

Today, Maxon announced, for the first time ever, two major new suite updates at once: Red Giant Trapcode Suite 16 and Red Giant Magic Bullet Suite 14. Updates to Trapcode Suite - a set of 11 tools for particle simulation and 3D effects for motion graphics and VFX - include new physics models, behaviors and a new type of emitter in Trapcode Particular, plus smaller updates to Trapcode Form and Trapcode Mir. Magic Bullet Suite 14 - a set of seven tools for color correction, finishing and film looks - includes new color workflows and powerful tools in Magic Bullet Looks and Magic Bullet Colorista.