Blackmagic Design today announced a new family of live production switchers that include powerful broadcast features, while including the latest electronics technology so they are extremely affordable. The new models are a 1 M/E model with 10 x 3GSDI inputs, 2 M/E model with 20 x 3GSDI inputs and a 4 M/E model with 40 x 3GSDI inputs. All models include full standards conversion on every SDI input, 4 ATEM advanced chroma keyers per M/E row, a DVE per M/E row, media players, larger media pool and much more.

Blackmagic Design today announced HyperDeck Shuttle HD, a new recorder/player that’s designed for use on the desktop as an on demand media player. This new model supports recording and playback for ProRes, DNx and H.264 files as well as PCM or AAC audio. The unique design is dominated by a large metal search dial and traditional broadcast deck controls, so it's easy to quickly scroll through media. It even has a built in teleprompter! HyperDeck Shuttle uses HDMI connections so it’s the perfect solution for use with ATEM Mini switchers.

At NAB 2022 ZEISS will show their high-end cine optics including the US introduction of the new wide 15mm T1.8 lens which completes the 14 lens Supreme Prime set. Attendees can also experience the Supreme Prime Radiance family, known for its ability to produce stunning blue flares. Glass enthusiasts can also check out the CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses as well as an array of optics for videography. 

ZEISS Cinema Americas and Women in Media celebrate Women's History Month with the new Altitude Awards. These Awards honor the technical and artistic achievements of creatives who are making meaningful, well-crafted stories in the camera and lighting departments. The competition is open to professional and student WIM members working as cinematographers, camera operators and gaffers. First prize is $3000 cash and a full week use of ZEISS Supreme Prime or Supreme Prime Radiance lenses.

ZEISS introduces the Supreme Prime 15mm T1.8 to complete the successful Supreme Prime lens set, renowned for outstanding quality, light weight, and cinematic look. The 14-piece cine lens series ranges from 15 to 200mm with maximum apertures of T1.5 to T2.2. ZEISS covers a full range of focal lengths in demand by cinematographers from around the world.

Sonnet Technologies today announced the Allegro™ Pro USB-C® 8-Port PCIe® Card, the latest offering in the company's popular line of USB PCIe adapter cards. The new Allegro card features eight external USB 3.2 Gen 2 (10Gbps) Type-C® ports and fits neatly inside a single-width card space. The Sonnet card is compatible with Mac®, Windows®, and Linux® computers with an available x16 PCIe slot, and Mac and Windows computers with Thunderbolt™ ports when installed in a Thunderbolt to PCIe card expansion system with an available x16 PCIe slot.

Lumens^® Digital Optics Inc. introduces the VC-R30 Full HD IP PTZ camera with VISCA control and a new generation 1/2.8” Sony sensor. Delivering broadcast quality pictures and a European 5-year warranty, the VC-R30 sets a new standard for cost-effective multi-camera video production.

Dejero has announced that Abu Dhabi Media is relying on fourteen Dejero EnGo mobile transmitters and four WayPoint 104 receivers to support its ongoing coverage of what is the world’s biggest cultural gathering, Expo 2020, hosted in Dubai until the end of March 2022.

Globecast, the global solutions provider for media, and Arabsat, the leading satellite services provider in the Arab world, have announced that TiVi5MONDE has exclusively chosen the longstanding partnership to launch the channel in SD and HD across the MENA region. The free-to-air DTH channel launched 28^th Jan 2022. 

Cinematographer Sandra Valde-Hansen (The L Word: Generation Q, Now Apocalypse, White Bird in a Blizzard, Kaboom) found herself capturing scenes in diverse weather and lighting for Natalie Morales' film Plan B. This road movie, now streaming on Hulu, follows a pair of teenaged friends during a day-and-night search for emergency contraception. To support the production design filled with rich night exteriors, Valde-Hansen chose ZEISS Supreme Primes to shoot large format at wide apertures on the Sony Venice camera.