ZEISS Cinematography will once again join the annual Hollywood Professional Association Tech Retreat in Palm Springs this February. In their HPA Innovation Zone booth, the team will demonstrate the CinCraft Mapper metadata application, the natural extension of XD technology premiered by ZEISS last May.

Chyron today introduced PRIME 4.6, a new release of the company’s software-based live production platform with enhancements that empower users to realize uncompressed production workflows in the cloud, leverage data in real time to drive productions, and introduce exciting interactive graphic elements to online streams. In addition to unlocking greater flexibility in the cloud and facilitating creation of true CG-quality experiences for online viewers, version 4.6 delivers numerous enhancements that boost ease of operation for both designers and playout operators.

Chyron today unveiled version 1.8 of PRIME VSAR, which merges the cutting-edge graphics of Epic Games’ Unreal Engine 4 with Chyron’s built-for-broadcast design, editorial, and live production capabilities to radically simplify virtual production. Enhancements in PRIME VSAR 1.8 offer simple, unfettered access to Unreal Engine 4.27 and its extensive design features, alongside new built-in production tools that reduce the time, skill, and effort required for key tasks such as chroma keying, trackless camera control, and virtual scene creation.

Jimmy Chin and Elizabeth Chai Vasarhelyi’s film, The Rescue tells the story of the 2018 Tham Luang cave rescue in which twelve boys’ from the Wild Boars Football club and their coach were trapped in a flooded cave complex in Thailand. Documenting the huge risks taken by a team of specialist divers during the rescue, the production combines documentary footage with painstaking dramatic reconstructions shot by top underwater cinematographer Ian Seabrook.

It’s official—October 7-8, 2022 the industry’s most renowned southern industry event will return to Atlanta Georgia’s Trilith Studios (same studio, new name). Signups for attending the Hollywood-meets-southern-hospitality CineGear Expo are free at: https://www.cinegearexpo.com/atl-expo/atl-registration/

ZEISS hosted the Women in Media WIM + ZEISS Altitude Awards Ceremony on June 9 to celebrate the recipients of the prestigious annual honors. Held at Cine Gear Expo in the Los Angeles Convention Center, the air was thick with anticipation as the auditorium filled with nominees, WIM members, and guests.

Renowned lens giant ZEISS is pulling out the stops at Cine Gear Expo June 9, 10, and 11, 2022 with a host of activities and events dedicated to cinematography

Chyron today introduced PRIME 4.5, a new release of the company's pioneering software-based live production platform that bridges conventional broadcast workflows with the future of live content creation and distribution. New features and enhancements in PRIME 4.5 simplify the shift toward cloud-based workflows for live uncompressed video, give users more control over live data without the need for complex scripting, bring added efficiency to common data-management and scene-building tasks, and automate fluid virtual camera effects within a scene.

At NAB 2022 ZEISS will show their high-end cine optics including the US introduction of the new wide 15mm T1.8 lens which completes the 14 lens Supreme Prime set. Attendees can also experience the Supreme Prime Radiance family, known for its ability to produce stunning blue flares. Glass enthusiasts can also check out the CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses as well as an array of optics for videography. 

Imagine Communications today announced the addition of SureFire™ video ad server to its suite of monetization solutions, addressing decade-old gaps in the cost, yield, and quality of advertising on digital video streams. The game-changing product will be shown for the first time at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).