At NAB 2022 ZEISS will show their high-end cine optics including the US introduction of the new wide 15mm T1.8 lens which completes the 14 lens Supreme Prime set. Attendees can also experience the Supreme Prime Radiance family, known for its ability to produce stunning blue flares. Glass enthusiasts can also check out the CZ.2 full-frame Cinema Zooms and CP.3 cinematography lenses as well as an array of optics for videography. 

The global filmmaking and sound engineering communities are rallying around Safe&Sound Ukraine initiative to provide encrypted walkie-talkies and satellite phones for Ukrainians in disaster zones cut off from communication.

ZEISS introduces the Supreme Prime 15mm T1.8 to complete the successful Supreme Prime lens set, renowned for outstanding quality, light weight, and cinematic look. The 14-piece cine lens series ranges from 15 to 200mm with maximum apertures of T1.5 to T2.2. ZEISS covers a full range of focal lengths in demand by cinematographers from around the world.

ZEISS Cinema Americas and Women in Media celebrate Women's History Month with the new Altitude Awards. These Awards honor the technical and artistic achievements of creatives who are making meaningful, well-crafted stories in the camera and lighting departments. The competition is open to professional and student WIM members working as cinematographers, camera operators and gaffers. First prize is $3000 cash and a full week use of ZEISS Supreme Prime or Supreme Prime Radiance lenses.

Thai TV5, one of Thailand's longest established free-to-air television broadcasters, has chosen a PlayBox Neo playout system to replace legacy equipment at its studio headquarters in Bangkok. The project was supervised by PlayBox Neo partner PS & Sons (Thailand) Co Ltd, based in the same city, and includes fully integrated eMAM.

Dream Chip today announces the release of its new AtomOne Mini Zoom camera, a ground-breaking miniature camera that now introduces Zoom functionality to an already impressive set of visual specifications. With dimensions of just 60x80mm and a weight of only 267g, the camera delivers crystal clear images, working on a rolling shutter basis with a 1/2.5” sensor, and allowing for resolution of up to 1080p60.

Cinematographer Sandra Valde-Hansen (The L Word: Generation Q, Now Apocalypse, White Bird in a Blizzard, Kaboom) found herself capturing scenes in diverse weather and lighting for Natalie Morales' film Plan B. This road movie, now streaming on Hulu, follows a pair of teenaged friends during a day-and-night search for emergency contraception. To support the production design filled with rich night exteriors, Valde-Hansen chose ZEISS Supreme Primes to shoot large format at wide apertures on the Sony Venice camera.

Umberto “Tino” Liberatore has become the new Managing Director at leading professional audio accessory manufacturer, K-Tek.

After working with K-Tek as International Sales Manager for 9 years, Tino has been influential in ushering in a new era of the latest on set and location audio gear to facilitate boom operators and sound mixers. Liberatore is known for supporting the sound community internationally and domestically by working with high profile customers and holding seminars and workshops to bring the community together. He continues to be vital in introducing the growing line of K-Tek Stingray Sound Bags, including the 25^th Anniversary Purple Edition for popular mixer/recorders. Along with K-Tek owner Brenda Klemme, Liberatore is responsible for updating features of the original Academy-Award winning K-Tek Klassic Boom pole and introducing The Mighty Boom Pole, with faster locking collars, better rigidity, increased interchangeability and more. Today K-Tek audio gear is a staple of the professional sound industry, worldwide.

In an industry that relies heavily on collaboration to combine technical excellence with inspiring creativity, the last two years have been a unique challenge. The ZEISS Cinema Lens team, meanwhile, has worked hard to not only continue communications, but to also expand and improve its capabilities across the Americas. Whether it’s from behind masks or monitors they have been actively engaging with the filmmaking community, unveiling new technology, maintaining channels, sponsoring online events and film festivals, and producing their Studies in Cinematography series with the likes of Greig Fraser, ASC, ACS, Matthew Libatique, ASC and Alice Brooks, ASC.

Video Europe, Europe’s largest sub-rental provider of cameras, lenses and accessories to the film, digital cinema and broadcast industry, has announced a series of repositioning actions to improve efficiency across the company while maintaining its unique capabilities to serve clients.