5G Streaming - The Rollout


Steve Plunkett - new TV-Bay Magazine
Read ezine online
i

5G will bring significant improvements in bandwidth per device, capacity per network and reduced latency per session. These are all very important features for video both today and going forward. The growth of new formats such as UHD, AR, VR and 360 video place much greater demand on the networks that serve consumer devices, so 5G will be essential to accommodate this demand.

There are many streaming related questions being asked right now, here are the top 5 and also how the current Ericsson product portfolio is helping address these common industry concerns.

Live to VoD - viewer expectation related to on-demand viewing of live programming means that broadcasters need to publish live content as VoD assets, minutes rather than hours after linear broadcast. We have evolved our own portfolio to offer extensive support for this use case.

UHD - we see increased interest in UHD and what it takes to stream this high quality, high bitrate content to connected devices. UHD comes in various guises and acronyms, with options such as 4K resolution, HDR, HFR, WCG and immersive audio all to be considered. How this content is compressed, packaged and published pushes the capabilities of today's streaming services. We have built up considerable experience with UHD from both a product and services perspective, and offer wide UHD support in our portfolio.

Latency and Performance - one common theme for OTT streaming that has existed since the earliest days and still sits in the most frequently asked category is how to ensure content reaches viewers quickly (which is particularly important for live sports) and reliably - at scale. As mobile viewing increases, this presents particular challenges to ensure that content is cached close to the consumer, whether they are on a mobile network, home WiFi or a public hotspot. We have launched a service called Unified Delivery Network (UDN) that addresses these challenges in partnership with network providers across the world.

Dynamic Ad Insertion - one of the strengths of online streaming over traditional broadcasting is that advertising can be targeted at an individual rather than a broad demographic or geography. This requires a range of technologies and services that can operate in concert, and in real-time, to replace linear ads with more targeted alternatives. We have developed sophisticated solutions for this purpose and manage such services for many customers today.

VR and 360 Video - the new entrant in this year's list is how emerging formats such as Virtual Reality and 360 video can be streamed. This is an area of R&D for us and the challenges are considerable. Good quality VR requires high-resolution video, but full HD video looks relatively poor when viewed millimetres from your retina, so 4K, per eye, becomes a realistic expectation. The 360 nature of the material also requires very low latency streaming so that when the viewer's field of view changes, the appropriate stream can be presented. The use of 5G as a transport network may prove to be particularly suited to these requirements.


Tags: iss123 | vod | 5g | ott | ericsson | virtual reality | vr | 360 | Steve Plunkett - new
Contributing Author Steve Plunkett - new

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • EBS at IBC 2015

    EBS at IBC 2015

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Live Streaming Solution from Verizon at NAB 2017

    Live Streaming Solution from Verizon at NAB 2017

  • Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Comigo at IBC 2015

    Comigo at IBC 2015

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013

  • Ericsson at NAB 2014

    Ericsson at NAB 2014

  • Sennheiser VR at IBC 2016

    Sennheiser VR at IBC 2016

  • Elemental Technologies VR at NAB 2016

    Elemental Technologies VR at NAB 2016

  • Virtual and Augmented Reality support with the Arrow Fx7 from Miller at NAB 2017

    Virtual and Augmented Reality support with the Arrow Fx7 from Miller at NAB 2017

  • Ross Video at BVE 2017

    Ross Video at BVE 2017

  • The 360FLY at BVE 2016

    The 360FLY at BVE 2016


Related Shows
  • Show 26 - 20th November 2013

    Show 26 - 20th November 2013


Articles
AI in Media and Entertainment
David Candler Artificial Intelligence (AI) is a term appearing everywhere these days. What is happening in media and entertainment (M&E) that makes the industry ripe for AI? In other words, why does the M&E industry need AI?
Tags: iss134 | AI | wazee | David Candler
Contributing Author David Candler Click to read or download PDF
An Obituary to Timecode
Bruce Devlin - new A stoic and persistent character that stubbornly refused to change with the times, Timecode has finally passed on, but no-one has noticed. A long-lasting industry veteran, Timecode was brought into this world at an uncertain date in the late 1960s due to the needs of analogue tape workflows and the demand for synchronisation between audio and video devices. A joint activity between SMPTE and the EBU led to the work on Time and Control codes starting its journey to standardisation in the early 1970s.
Tags: iss134 | timecode | smpte | ebu | edit | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
Giving Welsh sport a global audience
Adam Amor From the Ospreys Rugby Union team, to the Football Association of Wales, as well as national cycling, swimming and boxing coverage, Port Talbot based Buffoon Film and Media has been heavily involved in putting Welsh sports on the world stage.
Tags: iss134 | blackmagic | atem | buffoon | micro studio camera | Adam Amor
Contributing Author Adam Amor Click to read or download PDF
Keeping it remotely real
Reuben Such Everyone wants to do more with less. Always have, although it could be argued that doing more with more is something to aspire to, not many have that luxury. So let’s stick with the prevailing winds of doing more with less, and not just doing more, but doing it remotely, particularly in terms of production. Remote production, in particular, is getting a lot of attention in the field these days, but not so much in terms of the remote operation of fixed studios.
Tags: iss134 | remote control | IPE | IDS | Reuben Such
Contributing Author Reuben Such Click to read or download PDF
Accelerated Workflows with eGPU
Mike Griggs From the UK’s National Trust to magazine publishers to manufacturers, digital content creator Mike Griggs has a wide and varied portfolio of clients for whom he creates 3D art, motion graphics and multimedia exhibits. A typical day might involve sampling birdsong near Virginia Woolf’s country estate or creating 3D animations for VR. To keep on top of these demands, Griggs wanted to take the full power of the GPU computing revolution on the road.
Tags: iss134 | sonnet | egpu | amd | post production | editing | Mike Griggs
Contributing Author Mike Griggs Click to read or download PDF