Articles
Audience engagement with advertising in an OTT world
Hank Frecon Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content in a way that suits this method of viewing pushes monetization strategies to adopt new technologies, so first let's look at the opportunity.
Tags: iss126 | ott | advertise | acr | source digital | Hank Frecon
Contributing Author Hank Frecon Click to read
Ask the experts: the future for media archives
Stefano Cavaglieri# Stefano Cavaglieri, CTO Swiss National Sound Archives, answers your questions on Semantic linking and the future for media archives.
Tags: iss089 | Semantic linking | media acrhives | Stefano Cavaglieri#
Contributing Author Stefano Cavaglieri# Click to read
So you think you know Flash?
N/A It is becoming widely accepted that HTML5 will eventually replace Flash as the platform for rich content and video on connected devices, but how can video publishers make the leap and avoid the pitfalls?
Tags: iss066 | flash | html5 | yospace | adobe | flash sdk | macromedia | N/A
Contributing Author N/A Click to read
Lightworks Editing
N/A It is said that Variety is the Spice of Life and the Lightworks Editing systems have been very spicey recently.
Tags: iss023 | softworks | alacrity mr | lightworks | editing | geevs server | N/A
Contributing Author N/A Click to read
The Benefits of Lens Add-ons
N/A Zoom lenses on broadcast and professional video camcorders are wonderful tools for the videographer, allowing quick and easy focal length change. But ultimately, a zoom lens is limited on both the wide and telephoto end of its zoom range.
Tags: lens add ons | lenses | telephoto | macro | tele-converter | zoom lens | Achromatic Diopters | iss017 | N/A
Contributing Author N/A Click to read
Total Articles: 5 [1-5]