Articles
Audience engagement with advertising in an OTT world
Hank Frecon Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content in a way that suits this method of viewing pushes monetization strategies to adopt new technologies, so first let's look at the opportunity.
Tags: iss126 | ott | advertise | acr | source digital | Hank Frecon
Submitted by Hank Frecon Read this article in the tv-bay digital magazine
Still looking good
Dick Hobbs. The television industry is in crisis, as we all know. Experts everywhere are telling us that consumers want content on demand, wherever they are. Online and mobile platforms will mean the end of the broadcaster and the channel as a brand.
Tags: iss107 | television industry | content | on demand | stats | figures | audience | advertiser | dick hobbs | Dick Hobbs.
Submitted by Dick Hobbs. Read this article in the tv-bay digital magazine
Challenging Loudness
N/A We all watch TV with the remote control close at hand; not just to change channel but more often than not, to ride the volume control because programme and commercial loudness varies from show to show, channel to channel.
Tags: iss050 | audio | loudness | peak | calm | commercial advertisement loudness mitigation | tsl | N/A
Submitted by N/A Read this article in the tv-bay digital magazine
Total Articles: 3 [1-3]