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Accurate Ad Tracking with OTT
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As viewers embrace and transition to OTT, the opportunities and flexibility provided to advertisers are growing fast. However, like all technology shifts, this transition hasn’t come without challenges. Some technology used to monetise video over the years has resulted in a less-than-ideal viewing experience, with disruptive transitions and buffering two of the main issues. The good news is that advances in ad insertion technology mean content providers can now deliver a seamless OTT viewing experience, as well as addressable advertising options. This paves the way for the delivery of high-quality ad viewing while growing the advertiser's ROI. |
| Tags: iss142
| ott
| switch media
| vast
| ssai
| sdk
| om sdk
| Tim Armstrong
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Lighting with Gurdip Mahal
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Gurdip Mahal’s credits for lighting design are impressive. Including major Awards shows such as BBC Sports Personality of the Year, Children in Need, as well as The Voice, Top Gear and Crystal Maze, his CV would almost certainly include at least one show with which any one of us is familiar. In addition, he has applied his own particular style to performances by major artists such as U2, Beyonce and Lady Gaga. |
| Tags: iss137
| ac entertainment
| gurdip mahal
| lighting
| stage lights
| light assistant
| Ian Muir
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TV Futures - The Shadowing Experience
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My name is Daniel Jones, and it is no accident that I’m currently studying BSc (Hons) Television and Broadcasting at the University of Portsmouth. Since completing GSCE media studies I have been constantly questioning what I watch with questions such as, “Wow, how was that filmed?” or “That looks amazing, I wonder how long that took?” It should come as no surprise that I made it a big focus of mine to get myself some real work experience to give myself some answers to these production questions. |
| Tags: iss136
| portsmouth university
| runner
| student
| education
| training
| Daniel Jones
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NAB Intelligence
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It's that time of year again. 06:30 on road bikes on the Las Vegas Strip with a merry bunch of folks who believe they look good in lycra. As we pedal West up the hill towards Red Rock there will be stories of the year just gone and questions about what to look for at the show. I, for one, will be attending the Devoncroft event to check up on who is spending what and where. I will then look forward to the topics that might be buzzing around the halls. I predict there will be many displays of Machine Learning hiding under the banner of Artificial Intelligence. Some of these will show better picture quality, others will show personalisation engines, some will be improved search tools and yet more will be synthesising pictures and motions to replace reality with and Artificial reality that's more compelling for the viewer. |
| Tags: iss136
| nab
| class
| ai
| smpte
| st2110
| imf
| Bruce Devlin - new
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Your two week editing future
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So here we are - January again! Usually a good time to reflect on the year just gone by, and a good time to look forward to the coming months as the new year begins.
When I was reflecting on my 2018, and when thinking about what to write for my first article for Kit Plus - I kept coming back to one theme - organisation.
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| Tags: iss135
| editing
| mediacity training
| premiere pro
| dit
| Alex Macleod
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Test, Measurement and Standards
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The Alliance for IP Media Solutions (AIMS), is a non-profit trade alliance that fosters the adoption of one set of common, ubiquitous, standards-based protocols for interoperability over IP in the media and entertainment, and professional audio/video industries. |
| Tags: iss135
| omnitek
| aims
| SNMP
| hdr
| ai
| Alan Wheable
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TVFutures - Location Assistant
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Hi, my name is Maddison Young and I am an undergraduate on BSc (Hons) Television and Broadcasting at the University of Portsmouth. If there is one consistent message being given to students these days it is ‘move out of your comfort zone, and get real industry work and experience’! It’s a scary message, and my first year saw me take mostly internal and ‘safe’ experiences within the realms of the university. I was determined to change this approach as a second year student. |
| Tags: iss135
| portsmouth university
| location
| training
| education
| Maddison Young
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The impact of drone incidents on the industry
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Cast your minds back to December, when commercial drone operators were on the verge of breathing a sigh of relief having made it through another 12 months without a major drone incident.
Then, came ‘The nightmare before Christmas’ when those reported drone sightings in the vicinity of Gatwick Airport grounded planes for 36 hours and caused more than 160,000 people to miss flights.
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| Tags: iss135
| drones
| drone
| airport
| gatwick
| Phil Vinter
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AI in Media and Entertainment
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Artificial Intelligence (AI) is a term appearing everywhere these days. What is happening in media and entertainment (M&E) that makes the industry ripe for AI? In other words, why does the M&E industry need AI? |
| Tags: iss134
| AI
| wazee
| David Candler
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AoIP Solutions at Sky TV
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Sky UK has recently moved the whole of its Sky News operation into new, state-of-the-art facilities in the Sky Studios building on the Sky TV campus in Osterley, West London. Described as being both the most sustainable broadcast facility of its kind in Europe as well as the most technologically advanced, the Sky Studios project is set to completely change the way that Sky TV works and the scope of content they deliver. |
| Tags: iss132
| aiop
| sky tv
| sonifex
| avn-pxh12
| ravenna
| aes67
| calrec
| Tom Pidsey
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State of the Nation
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I am writing this in the middle of a record-breaking heatwave in southern England. Yet it is time to be thinking about the mists and mellow fruitfulness of autumn, or at least the predictably damp and chilly Amsterdam when IBC hits town.
What will be the hot talking points of IBC this year? I am not in a position to talk about what the big vendors will be showing: I have so far received just the one preview press release (take a bow, Calrec).
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| Tags: iss132
| ibc
| ibm
| watson
| ai
| Dick Hobbs - new
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TV Futures, Tales on Location
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If I think back to last May, I was just finishing my second year at the University of Portsmouth, studying Television and Broadcasting, and winding down for the summer. Then out of the blue I got a message from my course leader, saying I might be getting a call from someone who was a location manager working for Raider productions, you know, the production company behind the upcoming Tomb Raider film, I mean, what!? |
| Tags: iss130
| portsmouth university
| tomb raider
| cci tv
| ccitv
| Georgia Thirtle
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IP for everyone and 4k everywhere - that will be 2018
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My first prediction for the coming year is that the use of IP to move broadcast content will increase dramatically. Ultimately, it will become the commonplace, just as the use of IP has become part of our everyday, consumer lives. Live sports are closely linked to this growth, as conversion of broadcast signals for transportation across established telecos networks enables content to be viewed in real-time, regardless if it’s in the next room or across the globe. |
| Tags: iss129
| medialinks
| 4k
| ip
| vr
| ai
| John Smith -new
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The dangers of live streaming without a license
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The entertainment industry is visual and sound driven. Without these two elements there would be no such a thing as entertainment. Its obvious that there are people who create sound/s and visuals. Copyright laws were created to protect the industry and these artists. Many organisations have been created to look after musician, writers, poets and filmmakers. For example there are a number of bodies especially the MCPS [Mechanical-Copyright Protection Society], which is responsible for collecting royalties and licensing of music on behalf of musicians and music producers.
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| Tags: iss128
| ail
| youtube
| streaming
| license
| Joseph Adamson
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Boradcast playout on-site and in the cloud
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Broadcasters come in many shapes and sizes, each with their own unique set of ambitions and their own preferred route to success. Some are happy to innovate, particularly if it increases staff efficiency or reduces operating costs. Others prefer to let their competitors do the innovating and then follow whatever path appears to work best. Thus the industry has advanced from dedicated hardware to more flexible and cost-efficient software running on 'enterprise-platform' comput-ers, and more recently to virtual devices. |
| Tags: iss127
| playbox
| playout
| cloud
| edgebox
| airbox
| neo
| cloudair
| Don Ash
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Integrated and automating marketing campaign production
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ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. It operates the largest commercial family of channels in the UK and delivers its content through traditional television broadcasting as well as on demand via the ITV Hub. ITV has the largest share of the UK television advertising market and its family of channels attracted a total share of viewing of 21.4% in 2016, the largest audience of any UK commercial broadcaster. ITV's main channel is the largest commercial channel in the UK, delivering 99% of all commercial audiences over five million. |
| Tags: iss126
| pixel power
| itv
| marketing campaign
| James Gilbert
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State of the Nation - part 1
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Imagine you are the director of the Champions League Final, knowing that 200 million people will be watching your every decision. Or you're directing the Eurovision Song Contest. Or even, to be honest, the Tunbridge Wells local news opt out. And at live minus 30 seconds, all the screens in the monitor wall suddenly go black then show a demand, in broken English, for 300 Bitcoin. |
| Tags: iss126
| iabm
| british airways
| ransom
| bitcoin
| cybersecurity
| cots
| Dick Hobbs - new
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Understanding the process of video production
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In this article I will focus on understanding the process of video production. The use of miniaturised video equipment and understanding the capability of the kit chosen for the job will be mentioned. The video production process is a road map, which not only helps the producer to minimise problems during production and achieve professional results, but also saves time.This process can be tricky to understand and many videographers are self taught, including myself. |
| Tags: iss126
| video production
| wasd
| ail
| africans in london
| Joseph Adamson
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