Articles
Creating Authentic Content That Counts
Frank le Mair We’re deep into the 2010’s and the way in which we consume content has changed forever. Broadcasters and content owners are fighting for eyeballs in a saturated market where consumers are watching their favourite shows on different devices across a number of platforms. To target millennials and younger generations, who generally consume short bursts of video on YouTube and social media - particularly Snapchat, Instagram and now IGTV - media companies are creating more and more authentic stories and are using platforms that are compelling for this demographic. Unlike generations before them, they have totally new video viewing patterns and ideals.
Tags: iss133 | insight tv | monster energy | amazon | millennial | Frank le Mair
Contributing Author Frank le Mair Click to read or download PDF
The Outlook for 2018
Duncan Payne January has arrived…and the New Year promises great opportunities for those prepared to seek them out, with the one certainty that change is constant.
Tags: iss129 | adamantean | finance | cvp | netflix | amazon | arri | hdr | sadie groom | rise | Duncan Payne
Contributing Author Duncan Payne Click to read
Speed in a Changing Media Landscape
Mike Nash We are living in the video era - the staggering statistics on video growth make that abundantly clear. According to Cisco’s Visual Networking Index: Forecast and Methodology 2016–2021, video will make up 82 percent of all consumer internet traffic by 2021, an increase from 73 percent in 2016. To put this in perspective, “it would take an individual more than five million years to watch the amount of video that will be crossing global IP networks each month in 2021.”
Tags: iss129 | hulu | amazon | netflix | signiant | svod | Mike Nash
Contributing Author Mike Nash Click to read
Navigating Unfamiliar Territory
Vijay Sagar Vinnakota The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings.
Tags: iss124 | cloud | amagi | ott | hls | rtmp | mpeg-dash | yupp tv | netflix | amazon prime | sling tv | Vijay Sagar Vinnakota
Contributing Author Vijay Sagar Vinnakota Click to read
Mr Cloud, as much about cashflow balance as technology
Bruce Devlin - new It was an ordinary Tuesday, the last day of February 2017. It was getting late in the day and I was online doing my monthly management accounts and was just finishing the data entry for a very long Invoice when refreshing the expenses Tab on my browser showed this delightful picture.
Tags: iss123 | cloud | mrmxf | aws | amazon web services | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
A virtual world but call it cloud if you must
Jan Weigner I prefer not to use the word "cloud". It's useful for eight points in Scrabble, but in broadcasting, if we can still call it that, what you're really describing is storing data on someone else's computer or, on an industrial scale, a whole lot of someone else's computers (data centres). Cloud is just a convenient way of saying "shedload of capacity".
Tags: iss111 | cloud | virtual | vrt | amazon web sevices | scrabble | Jan Weigner
Contributing Author Jan Weigner Click to read
Sorry for any disruption caused: Netflix strikes again
[author] Netflix helped to change the TV landscape with its OTT subscription video-on-demand (SVOD) service and its Originals. Could it be about to change things again by making programmes in-house?
Tags: iss107 | netflix | tv | ott | svod | device | originals | hulu | amazon prime | television | [author]
Contributing Author Click to read
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