There's no doubt that lighting plays a critical role in videography, filmmaking and photography. It's the area of content capture that brings added creativity to shoots, whether that's filming a wedding, producing a commercial or making a movie. Much like cameras have evolved over the past few years, lighting has also evolved; from the traditional tungsten, through to the use of LEDs. Of course LEDs have been revolutionised too, now delivering powerful, cost and energy efficient solutions to creatives.
The humble LED studio light has come a long way since its introduction. In the early days adoption was low, while scepticism that the quality and functionality of LEDs could rival traditional tungsten lighting was high. There has been a period of adjustment, challenges (particularly around light quality and manufacturing) overcome and the broadcast, media and entertainment industry has gradually grown more accepting of the technology and its benefits.
From the moment the LED light entered the broadcast, media and entertainment world its key differentiator was its energy efficiency compared to traditional tungsten studio lighting. LEDs use far less energy in the region of 90% less than tungsten lights and produce less heat. In addition, they are far more portable and generally have a longer lifespan; all benefits that are all now well recognised.
Following the successful launch of the award winning ANOVA LED Floodlight last year, IBC 2013 sees the release of the ANOVA EcoFlood Version 2 (Bi-Colour LED system) and the ANOVA SOLO Single Colour Flood lights available in 5600K (daylight) or 3200K (tungsten).
Rotolight ANOVA, the worlds most advanced LED Floodlight was recently used as the light of choice for the 2012 Autosport Awards shoot at the Silverstone Formula 1 track, produced by MAKE Television (formerly Sequence Creative).
The majority of modern digital video cameras and D-SLRs are capable of delivering high-quality images provided the lighting conditions are good. Attempting to shoot in low light introduces the risk of noise and limited depth of field. Whatever the claimed camera sensitivity, good lighting is as essential today as ever. The following is a short overview of video lighting products introduced in the past 12 months. It reads a bit like a fast-food menu. If you get bored with all the LED stuff, feel free to skip to the concluding paragraph.
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