Archiving in a Multiplatform Environment


There was a time when broadcasters and media companies worried only about one version of content, destined for one distribution platform. Now, however, the increasing volume, number of versions, and growing complexity of digital media assets has made the management and storage of content a much more challenging undertaking.
Media companies today must be equipped to manage images, audio, video, and text – often in packages interconnected by metadata – in an ever-expanding array of formats. In dealing with these elements, the content owner or provider requires a robust platform that not only manages media files and metadata effectively, but also facilitates the preparation of that media for multiplatform distribution. Ideally, this platform allows the operator to specify a target platform and then uses preconfigured rules for transcoding and quality control to output the right content in the appropriate format.
In building the archive system that supports a multiplatform environment, the content owner must consider a few key requirements. The storage system must be able to accommodate a high volume of file-based assets of all variety, and it must be able to scale up in capacity without sacrificing performance. Effective management of archives is best achieved when, across the entire system, each type of content is stored in one industry-standard format. All images, for example, could be stored as JPEG files. By standardizing this element of archiving, the content owner makes it easier for other systems – such as quality control, checking, packaging, and encryption – to operate smoothly under the umbrella of a single media asset management (MAM) system. Common definitions can be created to determine how content is treated and processed throughout the workflow, and this relative simplicity makes it easier to automate key tasks, supports more predictable processing timetables, saves time and work, and improves overall operational efficiency.
Management and maintenance of archives in the multiplatform environment also should include the description and association of content in the way that best serves the business and its media workflow. Through the MAM system, a user should be able to enter a precise search query to find and retrieve a particular piece of content. If longer pieces of video are segmented and described using keywords and other metadata, such as the who, what, when and where of the segment, then operators can more quickly identify the specific content they need.
A very dynamic metadata model allows each customer to define how to archive media and the type of information that can or should be linked to the content. With consistent metadata about media, organized in categories tailored to the user’s needs, and a powerful search engine, content owners can make the most of all of the assets within their archives. An intuitive interface ensures that the process is simple and efficient.
Media companies today deal with thousands and thousands of archived files, and without a user-friendly interface, the sheer size of the archive can be daunting for the non-technical user, such as a journalist or editor. The people who will use the archive on a daily basis are the same people to whom the interface must be targeted. The interface thus must be as familiar and easy to use as Google’s search engine. Simple click, mark in/mark out, and drag-and-drop functions should be sufficient to enable the user, whether full-time or a new freelancer, to use the system right away to produce a piece of content. Few media companies have the time to train each new user on working with the archive system, so the MAM interface must offer tools and techniques that most operators will understand immediately.
In addition to providing a straightforward user interface for accessing archived media, the MAM supports multiplatform delivery by connecting a variety of systems from different vendors. By helping these systems to work together in processing content, the MAM enables greater automation of the workflow from end to end. NETIA provided Orange, the key brand of leading telecommunications operator France Telecom, with just such a content management system (CMS), designed to support the company’s end-to-end media management and distribution needs. Built on NETIA’s existing MAM system, the CMS enables Orange to store, manage, and distribute content to any service provider or multimedia platform.
Complementing the significant and rapidly growing media archive at Orange, the NETIA CMS ingests content from sources such as post houses, production facilities, and traditional TV and radio broadcasters. Central to the system, it interfaces with ingest, production, automation, and storage applications to streamline automatic take-on of high-resolution media and associated metadata. The software enriches media with supplemental metadata, in turn enabling faster searches and better access to stored content. The CMS also supports preparation of content for delivery, performing metadata extraction, transcoding, quality checking, image processing, and subtitle management.
In the fast-paced multiplatform environment, a sophisticated, flexible, and intuitive CMS solution gives Orange and other content providers the comprehensive tools and functionality they need to monetize their archives to their full potential.

Tags: Archiving | netia | iss045 | digital media assets | storage | content | mam | media asset management | N/A
Submitted by N/A
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Submitted by Myles Carter - new Read this article in the tv-bay digital magazine
Motor Sports - Some Like it Hot
Gordon Capaccio High performance race cars, their drivers, and teams supported by manufacturers participating in a sport for which the combined, visceral thrills and sensations of burning tires, megadecibel roars, pungent racing fuel and throngs of enthusiasts can be difficult to convey, even on the largest big screen television.
Tags: iss124 | motorsport | 3g wireless | imsa | rolex 24 | domo | dtc | prorxd | diversity rf | Gordon Capaccio
Submitted by Gordon Capaccio Read this article in the tv-bay digital magazine
Why is drone training even an option
Tim Bearder It's fair to say that one of the most disruptive, liberating and inventive technological advances for independent filmmakers in recent years has been the incredible leaps made in the world of Drones.
Tags: iss124 | caa | drone | drone training | drone academy | Tim Bearder
Submitted by Tim Bearder Read this article in the tv-bay digital magazine
Designing the correct workflow
Harry Smith Last year I took a year-long placement as a video editing support technician. The role exposed me to the common issues that students run into when editing their projects, and I developed an understanding as to why they might struggle understanding the complexities of video workflow.
Tags: iss124 | portsmouth | tvfutures | ccitv | post production | Harry Smith
Submitted by Harry Smith Read this article in the tv-bay digital magazine
Navigating Unfamiliar Territory
Vijay Sagar Vinnakota The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings.
Tags: iss124 | cloud | amagi | ott | hls | rtmp | mpeg-dash | yupp tv | netflix | amazon prime | sling tv | Vijay Sagar Vinnakota
Submitted by Vijay Sagar Vinnakota Read this article in the tv-bay digital magazine
Controlling the Chaos of Remote Uplinks
Roger Franklin For Satellite Broadcasters, consumer needs have never been so varied. Audiences are increasingly accustomed to personalisation in every type of content they consume. They now demand, or rather expect to receive breaking news from a scene, content specific to their regions and access to live sporting events held thousands of miles away.
Tags: iss124 | uplink | satellite broadcast | crystal | Roger Franklin
Submitted by Roger Franklin Read this article in the tv-bay digital magazine
Is now the time to compromise on investment
Mike Ransome - new It would seem on the face of it that many broadcasters and production companies are trimming spending to the bone, or at least postponing it in anticipation of more lucrative days to come.
Tags: iss124 | investment | presteigne broadcast hire | 4k | eng | Mike Ransome - new
Submitted by Mike Ransome - new Read this article in the tv-bay digital magazine
The Masters of Dirt - Extreme Production
Rian Bester On 22nd April 2017 Inside the Masters of Dirt, the world's wildest unscripted motocross reality series, will launch exclusively on INSIGHT TV in 4K UHD. Produced by Masters Of Dirt (M.O.D) and XTreme Video, the series follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name.
Tags: iss124 | insight | masters of dirt | motocross | freestyle | fs700 | sony fs700 | 4k | uhd | Rian Bester
Submitted by Rian Bester Read this article in the tv-bay digital magazine
You need wave power if you are going surfing
Tim Bonython Tim Bonython's association with surfing films began in 1978, when armed with a Super-8 camera he set off to Hawaii's infamous North Shore, to capture the big waves and their riders. From that moment he fell in love with the sport, and became obsessed with making it the subject of breathtaking and inspiring films.
Tags: iss124 | surfing | red scarlet weapon | red brick | pag | battery | paglink system | 153wh | Tim Bonython
Submitted by Tim Bonython Read this article in the tv-bay digital magazine
Thinking clearly about the cloud
Chris Steel 2 As someone who is constantly trying to build better products, I'm always asking questions and listening to the ones I get asked. For several years now I've asked every broadcaster and media production company I've met what they plan to do about 'the cloud'
Tags: iss124 | cloud | marquis | archive | network | Chris Steel 2
Submitted by Chris Steel 2 Read this article in the tv-bay digital magazine
Welcome to the world of filming The Island with Bear Grylls
Paul Scurrell How do you make a polished television show worthy of broadcast on Channel 4 when the camera operators are starving, dehydrated and sleep deprived? Most of them also have no previous experience of professional filming and are more concerned with finding their next meal than making sure they've got their cameras switched on ready to record. Welcome to the world of filming The Island with Bear Grylls.
Tags: iss124 | bear grylls | channel 4 | gopro | timecode | sync | Paul Scurrell
Submitted by Paul Scurrell Read this article in the tv-bay digital magazine
Mr MXF does Vegas
Bruce Devlin - new For quarter of a century I have been boarding planes to Las Vegas every April and the thing I look forward to most is the Sunday morning cycle from the Strip up to the top of Red Rock Canyon to look back down upon Vegas. From up there, you get a sense of perspective of how alien the city stuck in the desert really is.
Tags: iss124 | nab | mrmxf | cloud | ptp | imf | ip | Bruce Devlin - new
Submitted by Bruce Devlin - new Read this article in the tv-bay digital magazine
Swimrun World Championships - LiveU report
Kim Svensson - new Through the open waters and across the islands of the Swedish wilderness, battling the elements in the OTILLO Swimrun World Championship isn't for the faint-hearted. The total distance is 75 kilometres, of which 10 km are open-water swimming and 65 km are trail-running, presenting a huge physical - and doubtless mental - challenge. Taking place in early September, competitors battle along remote islands that form the archipelago to the south east of Stockholm.
Tags: iss123 | liveu | swimrun | blackmagic atem | tvone scaler | Kim Svensson - new
Submitted by Kim Svensson - new Read this article in the tv-bay digital magazine
Sennheiser Digital 6000 review
KitPlus Originally founded in 1945 from a university research lab Sennheiser is of course a globally respected brand and have recently launched the Digital 6000 series as an addition to its pro wireless range. KitPlus were invited to a take a look together with a live music event featuring the system in Hannover last month.
Tags: iss123 | sennheiser | d6000 | microphone | d9000 | digital 6000 | em6000 | dante | KitPlus
Submitted by KitPlus Read this article in the tv-bay digital magazine