Archiving in a Multiplatform Environment


There was a time when broadcasters and media companies worried only about one version of content, destined for one distribution platform. Now, however, the increasing volume, number of versions, and growing complexity of digital media assets has made the management and storage of content a much more challenging undertaking.
Media companies today must be equipped to manage images, audio, video, and text – often in packages interconnected by metadata – in an ever-expanding array of formats. In dealing with these elements, the content owner or provider requires a robust platform that not only manages media files and metadata effectively, but also facilitates the preparation of that media for multiplatform distribution. Ideally, this platform allows the operator to specify a target platform and then uses preconfigured rules for transcoding and quality control to output the right content in the appropriate format.
In building the archive system that supports a multiplatform environment, the content owner must consider a few key requirements. The storage system must be able to accommodate a high volume of file-based assets of all variety, and it must be able to scale up in capacity without sacrificing performance. Effective management of archives is best achieved when, across the entire system, each type of content is stored in one industry-standard format. All images, for example, could be stored as JPEG files. By standardizing this element of archiving, the content owner makes it easier for other systems – such as quality control, checking, packaging, and encryption – to operate smoothly under the umbrella of a single media asset management (MAM) system. Common definitions can be created to determine how content is treated and processed throughout the workflow, and this relative simplicity makes it easier to automate key tasks, supports more predictable processing timetables, saves time and work, and improves overall operational efficiency.
Management and maintenance of archives in the multiplatform environment also should include the description and association of content in the way that best serves the business and its media workflow. Through the MAM system, a user should be able to enter a precise search query to find and retrieve a particular piece of content. If longer pieces of video are segmented and described using keywords and other metadata, such as the who, what, when and where of the segment, then operators can more quickly identify the specific content they need.
A very dynamic metadata model allows each customer to define how to archive media and the type of information that can or should be linked to the content. With consistent metadata about media, organized in categories tailored to the user’s needs, and a powerful search engine, content owners can make the most of all of the assets within their archives. An intuitive interface ensures that the process is simple and efficient.
Media companies today deal with thousands and thousands of archived files, and without a user-friendly interface, the sheer size of the archive can be daunting for the non-technical user, such as a journalist or editor. The people who will use the archive on a daily basis are the same people to whom the interface must be targeted. The interface thus must be as familiar and easy to use as Google’s search engine. Simple click, mark in/mark out, and drag-and-drop functions should be sufficient to enable the user, whether full-time or a new freelancer, to use the system right away to produce a piece of content. Few media companies have the time to train each new user on working with the archive system, so the MAM interface must offer tools and techniques that most operators will understand immediately.
In addition to providing a straightforward user interface for accessing archived media, the MAM supports multiplatform delivery by connecting a variety of systems from different vendors. By helping these systems to work together in processing content, the MAM enables greater automation of the workflow from end to end. NETIA provided Orange, the key brand of leading telecommunications operator France Telecom, with just such a content management system (CMS), designed to support the company’s end-to-end media management and distribution needs. Built on NETIA’s existing MAM system, the CMS enables Orange to store, manage, and distribute content to any service provider or multimedia platform.
Complementing the significant and rapidly growing media archive at Orange, the NETIA CMS ingests content from sources such as post houses, production facilities, and traditional TV and radio broadcasters. Central to the system, it interfaces with ingest, production, automation, and storage applications to streamline automatic take-on of high-resolution media and associated metadata. The software enriches media with supplemental metadata, in turn enabling faster searches and better access to stored content. The CMS also supports preparation of content for delivery, performing metadata extraction, transcoding, quality checking, image processing, and subtitle management.
In the fast-paced multiplatform environment, a sophisticated, flexible, and intuitive CMS solution gives Orange and other content providers the comprehensive tools and functionality they need to monetize their archives to their full potential.

Tags: Archiving | netia | iss045 | digital media assets | storage | content | mam | media asset management | N/A
Contributing Author N/A

Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Facilis at NAB 2013

    Facilis at NAB 2013

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • Object Matrix at BVE 2013

    Object Matrix at BVE 2013

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Netia at IBC2011

    Netia at IBC2011

  • NETIA Media Assist at NAB 2015

    NETIA Media Assist at NAB 2015

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Facilis Technology Shared Storage at IBC 2018

    Facilis Technology Shared Storage at IBC 2018

  • All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

    All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

  • Object based Storage Solution from Object Matrix at IBC 2017

    Object based Storage Solution from Object Matrix at IBC 2017

  • Glyph External Storage including the Studio and Atom raid at IBC 2017

    Glyph External Storage including the Studio and Atom raid at IBC 2017

  • Storage DNA at BVE 2016

    Storage DNA at BVE 2016

  • Fibrenetix with StorageDNA at IBC 2014

    Fibrenetix with StorageDNA at IBC 2014

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • SGL Broadcast at IBC 2015

    SGL Broadcast at IBC 2015

  • Tiger Technology at BVE 2015

    Tiger Technology at BVE 2015

  • Fibrenetix with Quadrus at IBC 2014

    Fibrenetix with Quadrus at IBC 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Sonnet Technologies on BroadcastShow LIVE at IBC 2013

    Sonnet Technologies on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • NOA Audio Solutions at IBC 2013

    NOA Audio Solutions at IBC 2013

  • Global Distribution with mLogic at IBC 2013

    Global Distribution with mLogic at IBC 2013

  • SGL at NAB 2013

    SGL at NAB 2013

  • Facilis Technology at BVE 2013

    Facilis Technology at BVE 2013

  • Nexsan at NAB 2012

    Nexsan at NAB 2012

  • Arkivum at BVE 2012

    Arkivum at BVE 2012

  • Facilis at BVE 2012

    Facilis at BVE 2012

  • Real Life Kit at ProVideo2011

    Real Life Kit at ProVideo2011

  • Suitcase TV at IBC2011

    Suitcase TV at IBC2011

  • Sonnet Technology at IBC2011

    Sonnet Technology at IBC2011

  • ATTO Technology at IBC2011

    ATTO Technology at IBC2011

  • Volicon discuss creating content and publishing for online and social platforms

    Volicon discuss creating content and publishing for online and social platforms

  • Viaccess-Orca content security at IBC 2015

    Viaccess-Orca content security at IBC 2015

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Elemental Technologies at IBC 2015

    Elemental Technologies at IBC 2015

  • ROOT6 Technology at IBC 2015

    ROOT6 Technology at IBC 2015

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Blue Lucy Media at IBC 2013

    Blue Lucy Media at IBC 2013

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013

  • Viaccess-Orca at IBC 2013

    Viaccess-Orca at IBC 2013

  • Root6 at NAB 2012

    Root6 at NAB 2012

  • Prime Focus at IBC2011

    Prime Focus at IBC2011

  • Metus MAM and Ingest at IBC 2013

    Metus MAM and Ingest at IBC 2013

  • Media Asset Management Software from Blue Lucy at NAB 2017

    Media Asset Management Software from Blue Lucy at NAB 2017

  • EditShare at BVE 2015

    EditShare at BVE 2015

  • Dalet at IBC 2014

    Dalet at IBC 2014

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Dalet at NAB 2012

    Dalet at NAB 2012

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • Mediaflex UMS Platform from TMD at NAB 2017

    Mediaflex UMS Platform from TMD at NAB 2017

  • Blue Lucy at IBC 2015

    Blue Lucy at IBC 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Tedial at IBC 2014

    Tedial at IBC 2014

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Globecast at IBC2011

    Globecast at IBC2011

  • IPV at IBC2011

    IPV at IBC2011

  • BroadStream ARMADA at IBC 2014

    BroadStream ARMADA at IBC 2014

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Metus on BroadcastShow LIVE at IBC 2013

    Metus on BroadcastShow LIVE at IBC 2013


Related Shows
  • StorageDNA LIVE at BVE 2016

    StorageDNA LIVE at BVE 2016


Articles
Trade shows and their role in the wired world
Richard Baker Historically trade shows afforded an opportunity to collect the latest brochures relevant to the visitor's chosen industry or career path. Today there seems little reason to store data of any kind, let alone paper brochures, when information is so easily accessible online. Brochure back-packing at exhibitions has become a rare sight, rarer still since the security clampdown on visitor luggage at exhibitions. Today's efficient show delegate need only carry a mobile phone and, in deference to tradition, a bundle of business cards. The phone doubles as a snapshot camera, video camera, dictaphone, email reader, internet browser, Skype communicator, and so on.
Tags: iss133 | finepoint | ibc | nab | kitplus show | bve | Richard Baker
Contributing Author Richard Baker Click to read or download PDF
The Biggest Toy Shop in the World
Emma Morrison When Nigel Woodford started his career at BBC Wood Norton in 1962, television was black and white and BBC Two had not yet been launched. In 2018 Nigel will retire, and Richmond Film Services, the pro-audio equipment rental company set up by Nigel in 1973, can count numerous contributions to iconic moments in British cultural, sporting and film history over this time.
Tags: iss133 | richmond film services | audio rental | auction | liquidity | go-dove | Emma Morrison
Contributing Author Emma Morrison Click to read or download PDF
What is next in OTT
Mary Kay Evans In the past year alone, we’ve seen a substantial increase in the amount of OTT content that’s being streamed. In the first quarter of 2018, there’s been a 114 percent year-over-year growth in streaming video hours, and those numbers are only expected to rise. With OTT revenue predicted to reach $16.6B in 2018, a 40% gain over last year, there’s no question that OTT is booming, and that there’s never been a more critical time to pay attention to the space.
Tags: iss133 | ott | verizon | cisco | Mary Kay Evans
Contributing Author Mary Kay Evans Click to read or download PDF
Ride along on the Tour de Tech at IBC
Lorna Garrett Finding your way through the halls and aisles of the massive IBC can feel a bit like attempting to complete all 21 stages of the Tour de France — but in far fewer days. But have no fear; your team at Garland is all geared up and ready to show you the best on show at this year's exhibition.
Tags: iss133 | garland | liveu | lu600 | media excel | teracue | wisi | broadcast wireless systems | bws | artel | ibc | Lorna Garrett
Contributing Author Lorna Garrett Click to read or download PDF
The Pace of Change
Dick Hobbs - new

The youngest human to stand on the moon (so far) was Charles Moss, the lunar module pilot of Apollo 16. Charlie had a wonderful claim: his father witnessed the Wright Brothers’ first flight at Kitty Hawk, and lived to see his son on the moon.

Does anything capture the speed of technological advance better than that? The whole of the history of powered flight in one lifetime.

Tags: iss133 | state of the nation | st2110 | st2110-10 | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF