Ask the Experts with IABM


Peter White TV-Bay Magazine
Read ezine online
by Peter White
Issue 87 - March 2014
1. In terms of technology - how is the broadcast industry set to change in 2014?

2013 was a particularly challenging year for many vendors in the broadcast and media technology sector. According to the IABM Industry Index, while there was some modest growth last year, many businesses experienced an ongoing decline in profitability most notably in the SME sector.

Broadcasters business models have changed markedly over the last few years. With an emphasis on content delivery over multiple platforms, the need for well developed and managed filebased workflows and efficient asset management systems has grown exponentially.

We are witnessing a move towards outsourcing by the broadcasters to both accelerate and facilitate change with less risk and less fixed capital investment. The move from Capex to Opex continues apace at many broadcasters on a global basis. In addition when broadcasters do invest in technology directly they are looking at the total cost of ownership of such equipment and they expect it to work seamlessly with other equipment from different vendors within their system architecture.

It is the collision of different technologies that is leading this transition.

Were experiencing a shift from traditional hardware products to a new software defined environment where technology is the enabler and the world is file based.

There are a number of regions not yet operating HD and I am sure there is a lot of business for broadcast technology vendors in 2014 and beyond just making this happen. We will of course see a greater adoption of cloud services particularly in the new areas of activity undertaken by broadcasters. I am sure we will witness the start of the thinking and planning to an extended transition to 4K led by the consumer displays market. The first mover broadcasters will no doubt have this very clearly on their radar.

2.Will there be a move away from a dependence on proprietary technologies?

In all likelihood there will be a move by the broadcast industry to reduce its reliance on proprietary technology.

Right across the supply chain we are witnessing the adoption of traditional IT products, systems and services and lower cost options to the existing proprietary broadcast technologies.

Having said that, our industry does have a number of unique factors and there still exists a place for unique technology for the handling of the highest quality video and sound that is one of the key differentiating characteristics of our industry.

We can see from the IABM Industry Trends Survey and IABM Benchmark Report that our sector continues to invest heavily in research and development. The broadcast and media technology vendor has a long-standing skill and capability in finding creative and innovative solutions to problems that broadcasters experience on a daily basis.

I do not expect the need for bespoke and innovative solutions to disappear but I do expect the solutions to be required in a different way than before; interacting with other proprietary platforms and systems as well as enabling and facilitating efficient and error free operations.

In other words there will be a need to provide best-of-breed-solutions that may be of a proprietary nature and tailor-made for the needs of the specific customer but using and interacting seamlessly with more standard and commonplace IT platforms and services.
3.What are the challenges facing the industry?

We have already talked about the commoditising of our industry and of course with the battle for spectrum being won by the telecoms sector there continues to be a convergence from the telecoms sector into the smaller broadcast and media technology sector.

The main challenge to many broadcast and media technology vendors is therefore being agile and adaptive enough to embrace the methodologies and innovation that telecoms businesses bring to our sector whilst maintaining its distinctive competitive advantage through its knowledge and expertise in the broadcast quality audio and video technology world.

What is very clear from all the indices we produce and business intelligence we gather is that there is, overall, less margin in our industry. Throughout all the product segments of the broadcast industry, model solutions today just do not command the prices and margins of yesterday.

So while market confidence is at its highest in two years for the broadcast and media technology market, there is still the ongoing question of how to maintain profitability in the long term. Basically many businesses in our sector are having to paddle a whole lot harder to just stand still against a current of falling margins brought about by the factors mentioned above.

This is the key challenge to our industry and the answer to it is manifold. Firstly, innovation that provides improved ROI for the broadcaster or end user will always sell. Secondly, margins can be improved with a real focus on efficiency, value engineering and the adoption of lean processes and principles.

Having well trained and highly skilled staff will always provide an increase in efficiency and profitability and, of course, provide a competitive edge over companies without the same approach to differentiation. Being adaptable and willing to work with other companies in the sector will also help and being totally customer centric of course.

4. Where are the opportunities?

Opportunities exist for broadcast and media technology vendors right across the value chain.

There is the opportunity for the traditional broadcast and media technology vendor and the telecoms business to co-exist and work together effectively and efficiently for the betterment of the industry as a whole. Of course there are areas of our industry that are less threatened by IT and telecoms convergence such as the acquisition area. Whereas we have seen the advent of many capable new lower cost cameras, you cannot replace the need for quality and capability at the glass end of the broadcast chain.
5. Is greater collaboration the key?

Most definitely, yes. There are great opportunities that exist for broadcast and media technology vendors that collaborate with one another, as well as with newcomers to the market space, such as telecoms companies. Our research in our end user surveys still indicates that broadcasters prefer to by best-of-breed solutions from individual vendors rather than an end-to-end solution from one provider. They do, however, want these products and services all to work together in a seamless and efficient way. The answer is for the vendors to collaborate to ensure that such interoperability is possible and that at the end of the day the customer gets the solution they want. Such projects can always be managed by the specialist system integrators in our sector should the broadcaster basically be looking for one point of communication and one point of accountability.

6. What type of company is best placed to succeed to 2014?

There are, of course, some areas in our industry that are experiencing faster growth. However, overall, successful companies should ideally be innovative, agile, adaptive and quick to change, well managed and non bureaucratic, lean and efficient, open minded, bold, collaborative and communicative and of course totally customer-centric.


Tags: iss087 | IABM | Ask the Experts | Technology | 2014 | 4K | Peter White
Contributing Author Peter White

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  • TMD Mediaflex at IBC 2014

    TMD Mediaflex at IBC 2014

  • TMD at IBC 2014

    TMD at IBC 2014

  • Pixel Power Buzz at IBC 2014

    Pixel Power Buzz at IBC 2014

  • Matrox at IBC 2014

    Matrox at IBC 2014

  • Blackmagic MultiView at IBC 2014

    Blackmagic MultiView at IBC 2014

  • Telestream Wirecast and Switch at IBC 2014

    Telestream Wirecast and Switch at IBC 2014

  • Telestream Vantage support for DPP at IBC 2014

    Telestream Vantage support for DPP at IBC 2014

  • Facilis at IBC 2014

    Facilis at IBC 2014

  • Fibrenetix with Quadrus at IBC 2014

    Fibrenetix with Quadrus at IBC 2014

  • Sonnet Technologies Thunderbolt Chassis at IBC 2014

    Sonnet Technologies Thunderbolt Chassis at IBC 2014

  • Volicon Products at IBC 2014

    Volicon Products at IBC 2014

  • Volicon at IBC 2014

    Volicon at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • Blackmagic and Fusion at IBC 2014

    Blackmagic and Fusion at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • Sonys new cameras at IBC 2014 - including the FS7

    Sonys new cameras at IBC 2014 - including the FS7

  • Broadstream Solutions at NAB 2014

    Broadstream Solutions at NAB 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Cineline Fluid Head from Miller Camera Support at NAB 2014

    Cineline Fluid Head from Miller Camera Support at NAB 2014

  • MultiDyne Products at NAB 2014

    MultiDyne Products at NAB 2014

  • Nugen Audio at NAB 2014

    Nugen Audio at NAB 2014

  • PacTV Truck at NAB 2014

    PacTV Truck at NAB 2014

  • PAG Batteries at NAB 2014

    PAG Batteries at NAB 2014

  • Phabrix RX rack mount range at NAB 2014

    Phabrix RX rack mount range at NAB 2014

  • Phabrix at NAB 2014

    Phabrix at NAB 2014

  • Phabrix TAG at NAB 2014

    Phabrix TAG at NAB 2014

  • Pixel Power at NAB 2014

    Pixel Power at NAB 2014

  • Polecam presents award to AMS Pictures at NAB 2014

    Polecam presents award to AMS Pictures at NAB 2014

  • Pronology at NAB 2014

    Pronology at NAB 2014

  • Quantel Pablo Rio at NAB 2014

    Quantel Pablo Rio at NAB 2014

  • Quantel Enterprise sQ at NAB 2014

    Quantel Enterprise sQ at NAB 2014

  • Quantel QTube at NAB 2014

    Quantel QTube at NAB 2014

  • RTW at NAB 2014

    RTW at NAB 2014

  • SGL at NAB 2014

    SGL at NAB 2014

  • SIS LIVE product range at NAB 2014

    SIS LIVE product range at NAB 2014

  • SIS LIVE ManPak at NAB 2014

    SIS LIVE ManPak at NAB 2014

  • Softron MovieRecorder updates at NAB 2014

    Softron MovieRecorder updates at NAB 2014

  • Sony Alpha7S at NAB 2014

    Sony Alpha7S at NAB 2014

  • Sound Devices at NAB 2014

    Sound Devices at NAB 2014

  • Studio Technologies at NAB 2014

    Studio Technologies at NAB 2014

  • Telestream Enterprise at NAB 2014

    Telestream Enterprise at NAB 2014

  • Telestream Switch at NAB 2014

    Telestream Switch at NAB 2014

  • Thomson Broadcast at NAB 2014

    Thomson Broadcast at NAB 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • Volicon at NAB 2014

    Volicon at NAB 2014

  • Calrec Summa at NAB 2014

    Calrec Summa at NAB 2014

  • ChyronHego PowerClips at NAB 2014

    ChyronHego PowerClips at NAB 2014

  • ChyronHego at NAB 2014

    ChyronHego at NAB 2014

  • Cinegy at NAB 2014

    Cinegy at NAB 2014

  • Clear-Com ProGrid at NAB 2014

    Clear-Com ProGrid at NAB 2014

  • Clear-Com HelixNet Partyline at NAB 2014

    Clear-Com HelixNet Partyline at NAB 2014

  • Cobalt Digital at NAB 2014

    Cobalt Digital at NAB 2014

  • CueScript Prompters at NAB 2014

    CueScript Prompters at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Dejero at NAB 2014

    Dejero at NAB 2014

  • DPA Microphones at NAB 2014

    DPA Microphones at NAB 2014

  • Editors Keys at NAB 2014

    Editors Keys at NAB 2014

  • Ericsson at NAB 2014

    Ericsson at NAB 2014

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • Glensound Atomic Copper at NAB 2014

    Glensound Atomic Copper at NAB 2014

  • Haivision at NAB 2014

    Haivision at NAB 2014

  • IMT at NAB 2014

    IMT at NAB 2014

  • Inmarsat at NAB 2014

    Inmarsat at NAB 2014

  • JVC GY-HM850 and GY-HM650 at NAB 2014

    JVC GY-HM850 and GY-HM650 at NAB 2014

  • JVC concept products at NAB 2014

    JVC concept products at NAB 2014

  • Libec ALLEX slider system at NAB 2014

    Libec ALLEX slider system at NAB 2014

  • AQ Broadcast at NAB 2014

    AQ Broadcast at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • Atomos Shogun and Ninja Star at NAB 2014

    Atomos Shogun and Ninja Star at NAB 2014

  • Atomos Operating System at NAB 2014

    Atomos Operating System at NAB 2014

  • Atomos at NAB 2014

    Atomos at NAB 2014

  • Brainstorm Multimedia at NAB 2014

    Brainstorm Multimedia at NAB 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Wowza Media Systems on BroadcastShow LIVE at IBC 2013

    Wowza Media Systems on BroadcastShow LIVE at IBC 2013

  • Broadstream Solutions on the Oasys stand at IBC 2013

    Broadstream Solutions on the Oasys stand at IBC 2013

  • Oasys Chameleon at IBC 2013

    Oasys Chameleon at IBC 2013

  • Loft London Solutions with Cubix on the Oasys stand at IBC 2013

    Loft London Solutions with Cubix on the Oasys stand at IBC 2013

  • Official TOUR Video 2013

    Official TOUR Video 2013

  • AC Entertainment Technologies at BVE 2013

    AC Entertainment Technologies at BVE 2013

  • Jonathan Harrison at BVE North 2011

    Jonathan Harrison at BVE North 2011

  • Gekko at IBC2011

    Gekko at IBC2011

  • Matrox Unveils Monarch EDGE 4K Contribution Encoder at IBC 2018

    Matrox Unveils Monarch EDGE 4K Contribution Encoder at IBC 2018

  • 12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

    12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

  • Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

    Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

  • Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

    Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

  • JVC 4K Connected Camera GY-HC550 and 500 at IBC 2018

    JVC 4K Connected Camera GY-HC550 and 500 at IBC 2018

  • IMT Vislink HCAM 4k UHD transmitter at IBC 2018

    IMT Vislink HCAM 4k UHD transmitter at IBC 2018

  • Blackmagic Pocket Cinema Camera 4K at NAB 2018

    Blackmagic Pocket Cinema Camera 4K at NAB 2018

  • Blackmagic ATEM Television Studio Pro 4K at NAB 2018

    Blackmagic ATEM Television Studio Pro 4K at NAB 2018

  • 4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

    4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

  • Omnitek Updates for Ultra 4k Toolbox at NAB 2018

    Omnitek Updates for Ultra 4k Toolbox at NAB 2018

  • 4k and HEVC with Garland at BVE 2018

    4k and HEVC with Garland at BVE 2018

  • 6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

    6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

  • JVC 4K UHD Monitors at IBC 2017

    JVC 4K UHD Monitors at IBC 2017

  • The CFU5 4k Transmitter from Vislink at IBC 2017

    The CFU5 4k Transmitter from Vislink at IBC 2017

  • Wireless 4K Transmitter from DTC Domo Broadcast at IBC 2017

    Wireless 4K Transmitter from DTC Domo Broadcast at IBC 2017

  • AJA Thunderbolt 3 IO 4k Plus at IBC 2017

    AJA Thunderbolt 3 IO 4k Plus at IBC 2017

  • HDR, 12G, 4k, IP - the range expands from Phabrix at NAB 2017

    HDR, 12G, 4k, IP - the range expands from Phabrix at NAB 2017

  • Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

    Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

  • 4k 60 Matrix from GDSYS at NAB 2017

    4k 60 Matrix from GDSYS at NAB 2017

  • HEVC 4k Encoding from Aviwest at NAB 2017

    HEVC 4k Encoding from Aviwest at NAB 2017

  • Apantac 4k live demo at NAB 2016

    Apantac 4k live demo at NAB 2016

  • MULTIDYNE Silverback 4k at NAB 2015

    MULTIDYNE Silverback 4k at NAB 2015

  • Atomos talking 4K on BroadcastShow LIVE at IBC 2013

    Atomos talking 4K on BroadcastShow LIVE at IBC 2013

  • Panasonic Lumix GH5 at BVE 2017

    Panasonic Lumix GH5 at BVE 2017

  • Garland at BVE 2017

    Garland at BVE 2017

  • Guntermann and Drunck at BVE 2014

    Guntermann and Drunck at BVE 2014

  • Philip Bloom on Tour in Belfast

    Philip Bloom on Tour in Belfast

  • Cinegy on BroadcastShow LIVE at IBC 2013

    Cinegy on BroadcastShow LIVE at IBC 2013

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Miranda on BroadcastShow LIVE at IBC 2013

    Miranda on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • JVC GY-HM600 series camera updates at IBC 2013

    JVC GY-HM600 series camera updates at IBC 2013

  • ATEME at IBC 2013

    ATEME at IBC 2013

  • Multidyne SilverBack, BullDog and Spider at IBC 2013

    Multidyne SilverBack, BullDog and Spider at IBC 2013

  • Cinegy at IBC 2013

    Cinegy at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013

  • MultiDyne: SilverBACK at NAB 2013

    MultiDyne: SilverBACK at NAB 2013

  • Quantel Pablo Rio at NAB 2013

    Quantel Pablo Rio at NAB 2013

  • Blackmagic Design: Products at NAB 2013

    Blackmagic Design: Products at NAB 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • AJA at BVE 2013

    AJA at BVE 2013

  • JVC at BVE 2012

    JVC at BVE 2012


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Protecting the continuity of transmission
Lorna Garrett Your viewers love you. You consistently bring them their preferred channels 24/7. They’ve come to rely on you for their viewing pleasure. They never miss cheering on their beloved sports teams. They’re the envy of their friends as they watch live concerts of their favourite bands. They gather the family around and catch up on their must-see shows. They don’t have a bad word to say about you.
Tags: iss134 | garland | gpl | streaming | artel | disaster recovery | Lorna Garrett
Contributing Author Lorna Garrett Click to read or download PDF
Accelerated Workflows with eGPU
Mike Griggs From the UK’s National Trust to magazine publishers to manufacturers, digital content creator Mike Griggs has a wide and varied portfolio of clients for whom he creates 3D art, motion graphics and multimedia exhibits. A typical day might involve sampling birdsong near Virginia Woolf’s country estate or creating 3D animations for VR. To keep on top of these demands, Griggs wanted to take the full power of the GPU computing revolution on the road.
Tags: iss134 | sonnet | egpu | amd | post production | editing | Mike Griggs
Contributing Author Mike Griggs Click to read or download PDF
State of the Nation - November 2018
Dick Hobbs - new There is an interesting seminar called Size Matters at the KitPlus Show – organised by the publishers of this fine magazine – at MediaCityUK in Salford on 6 November. It’s a talk by cinematographer Alistair Chapman on the way that camera technology is changing, and in particular the size of the electronic device which creates the image is growing.
Tags: iss134 | cmos | 35mm | AJA | Arri | Blackmagic | Canon | Datavideo | GoPro | Grass Valley | Hitachi | Ikegami | JVC | Kinefinity | Nikon | Panasonic | Red | Sony | jpeg2000 | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Giving Welsh sport a global audience
Adam Amor From the Ospreys Rugby Union team, to the Football Association of Wales, as well as national cycling, swimming and boxing coverage, Port Talbot based Buffoon Film and Media has been heavily involved in putting Welsh sports on the world stage.
Tags: iss134 | blackmagic | atem | buffoon | micro studio camera | Adam Amor
Contributing Author Adam Amor Click to read or download PDF
University and Mental Health
Rhiannon Jenkins University study and mental health has been in the media quite a bit over the last year, and I’m sure there are many people wondering what is going on? The issues are complex, and I suppose the focus of employability off the back of a degree course has raised the stress stakes for a lot of young people. I’m only qualified to talk about this from my perspective, and my story began when I joined a course not knowing I had a mental health condition.
Tags: iss134 | portsmouth uni | mental health | student | tvfutures | Rhiannon Jenkins
Contributing Author Rhiannon Jenkins Click to read or download PDF