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TVFutures: Learning is the key
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If you asked me the question ‘where do you see yourself after you graduate’ three years ago I would have probably answered ‘in a lot of debt, but if you don't think about it, it doesn't exist because three years is a long time right ?’. WRONG! These three years studying Television and Broadcasting at the University of Portsmouth have been the quickest three years of my life. Back when I started I didn't really have any idea what I wanted to specialise in and the dreaded four letter word AVID used to be my biggest enemy. However I persevered through the 3792871 hours of lectures learning how to use the software, how it functions, neither did I think I'd be a one woman match of the day by graduation'. |
| Tags: iss129
| ccitv
| portsmouth
| university
| avid
| Abbie Neill
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Media asset management: the key to business success
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In todays media environment enterprises are under intense pressure to improve content monetization and maximize operational efficiency. Theyre expected to do moreto create more content for more platforms and deliver it to more peopleso they have to find new ways to secure revenues, differentiate services to earn audience loyalty, and deliver all these services at a lower cost. |
| Tags: iss109
| avid
| mam
| Kevin Usher
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Digital and analog in harmony at Pama Studios
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Pama Studios in south east Sweden is a leading example of a facility that fully embraces the power, flexibility and ease of use of digital technology, while also harnessing analog technology to bring something different to its recordings. Founded in 1988 by managing director Magnus Maxe Axelsson, Pama is a long-time Avid customer; it has used Avid Pro Tools from the Avid Artist Suite for nearly 25 years for recording and mixing, and recently installed a Pro Tools | S6 console in its refurbished Studio 3.
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| Tags: iss105
| pama studios
| analog
| digital
| studio
| technology
| recording
| avid
| KitPlus
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Venice live productions tools go to the consumer
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The objective of most studio production is to cost effectively create live or as live television to which audiences will be drawn. During the process of creation, recording into media servers can either be a separate process used only for immediate replay, or can be part of a media workflow serving multiple target audiences in parallel. Rohde and Schwarz have invested heavily in its Venice Media Production Hub to ensure it is able to fulfil the requirements for the latter. A media production hub is a central component of media workflows, managing movements and transformations from one media type to another. |
| Tags: iss098
| studio production
| live
| multiple SDI input
| panasonic P2
| sony XDcam
| avid isis
| Tim Felstead
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Our third digital revolution?
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A little history the first digital revolution for the TV production and post industries started somewhere about 1972 and then involved introducing digital islands into an analogue world. The introduction of much more affordable digital VTRs such as Sonys DigiBeta in 1993 heralded the beginning of the end of analogue. |
| Tags: iss066
| digibeta
| oracle
| cloud
| avid
| chyron
| aframe
| saas
| Bob Pank#
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Waste not, want not
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One of the most interesting comments I heard at NAB this year was from Gary Greenfield, the CEO of Avid. Picking up the topic of making the most of content across multiple platforms, he said nothing is left on the cutting room floor any more. That started me thinking about how technology has allowed us to get profligate, and whether we are now at a point when we need to turn back to being parsimonious. |
| Tags: iss065
| revolutionq
| quantel
| avid
| N/A
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Every Cloud has a Purple Lining.
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Cloud computing has been around a long time. I seem to remember right back in the 1980s the phrase distributed processing describing one, if not the first, evolutionary step towards the concept of the Cloud. I am not sure when it acquired the nomenclature Cloud but most people in IT have been aware of it probably for a decade or more. It seems that only recently has the idea caught on in a big way in media and broadcast. |
| Tags: iss064
| suitcase tv
| storage
| aquaduct
| avid
| cloud
| N/A
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The University of Sunderland
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The University of Sunderland School of Arts, Design and Media in Northeast England operates one of the countrys most vibrant and well-equipped media departments in the country. With a rating of excellence from the Quality Assurance Agency, the media and cultural studies department attracts a diverse group of students to its undergraduate and graduate programs in film, production, journalism, television, radio and public relations. |
| Tags: media college
| iss045
| avid media composer
| apple final cut
| N/A
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