Articles
6 Misapprehensions of MAM
Julian Wright Implementing a media management system is considered to be a risky business. The perceived complexity, upheaval and perception of failure can be so daunting that the risk may seem to outweigh the reward. But, like so many business technologies, MAM have been transformed in recent years and it's time to debunk some common MAM myths.
Tags: iss121 | mam | blue lucy | capex | Julian Wright
Submitted by Julian Wright Read this article in the tv-bay digital magazine
Ask the Experts - IT and Broadcast converge
N/A Convergence, specifically the convergence of IT and broadcast technology, appears to be one of those themes that endures. Why does the subject still garner so much attention in 2012? It must be 15-years since the term was first used in this context, are we not a fully converged industry?
Tags: iss068 | Blue Lucy Media | N/A
Submitted by N/A Read this article in the tv-bay digital magazine
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