Articles
Smarter Branding
James Gilbert The past decade of multi-channel digital broadcasting has created a paradox. The addition of OTT, VoD and other online services only serves to add to it.
Tags: iss121 | branding | graphics | pixel power | James Gilbert
Submitted by James Gilbert Read this article in the tv-bay digital magazine
The Power of the Rebrand
[author] Peter Savage talks about the pros and cons of rebranding
Tags: iss093 | Azule | rebranding | [author]
Submitted by Read this article in the tv-bay digital magazine
Beaten by branding
N/A I should say right at the start that I very much like Pixel Powers James Gilbert. He is charming company, an excellent engineer and a good judge of wine. Yet, for all these admirable qualities, I hold him personally responsible for one of the greatest evils of modern society.
Tags: iss067 | pixel power | branding | james gilbert | squeezeback | advertising | miranda | michel proulx | N/A
Submitted by N/A Read this article in the tv-bay digital magazine
How to create and brand a live TV experience online
N/A Late last year, Pixel Power worked closely with the Perform Group to brand the first ever live England football match online, a landmark event. Before we discuss that in detail, there is a wider question to answer: what do we mean by branding?
Tags: pixel power | branding | iss042 | character generator | cg | graphics | football | snooker | darts | vod | N/A
Submitted by N/A
Total Articles: 4 [1-4]