Bridging the Gap between Broadcast and Online


Petter Ole TV-Bay Magazine
Read ezine online

Social media and VOD services have increasingly become more important platforms for the telling of news and current affairs stories.

Just a few years ago news producers would create a show for a particular time slot but now, news segments are published online almost immediately after being created. To do this however, each platform having its own format and preferred settings, content must be exported for upload in a specific way.

There hasn't been access to a tool that automates this activity well enough to allow content producers to easily achieve the fast-paced nature that online audiences expect.

With today's file-based production processes, editing systems have export templates for specific formats. One can be setup to export content for YouTube's preferred media settings, one for Instagram, one for Twitter and so on. There are also specific media encoders that can be adopted for a more granular choice of export options.

The addition of broadcast-style graphics can create more problems for the output of content as it adds another element that must be edited specifically within the export settings. The graphics would need to be ingested into a system but if they needed editing it would need to be done so in a separate system and reimported to fit the desired formats.

Once the challenge of getting content exported into multiple formats has been met, the story now has to be uploaded to social or online platforms. There are web-based applications or plugins that allow producers to upload content to multiple online channels at once but they aren't for a professional, traffic-heavy stream of content.

While using an editing systems' templated export settings gives users multiple options for the content they need to export, the problem with using them is that they're just that - templates. Fairly un-editable, if the template doesn't fit exactly the format needed, users will need to start to build their own template.

Similarly, for something like Facebook where the aspect ratio of the video is unique to its platform templates likely wouldn't fit the need. At the same time, the amount of options within a third party media encoder that need to be adjusted and selected would create a very time consuming process.

Broadcast graphics are expected in news and current affairs programming - even in short, segment style output. Importing graphics into an editing system will allow the user to enrich the segment but they'd need to be edited for each variant of the content, created a much longer production process.

This approach to editing content and adding graphics before exporting and uploading it creates a fairly long process for social or online content that should, by its very nature, be fast-paced and quickly published. The cost of adopting multiple plugins, systems and applications to perform one task will also quickly escalate.

Similarly, using expensive engineers' time to upload content is an unattractive prospect - especially if the content producer is publishing to multiple platforms. As soon as you have two of these channels, it takes twice as long - if there's four, four times as long and so on.

At Vizrt we have produced a tool which allows just this - the easy edit, export and upload of content to social and online channels. And it's called Viz Story.

Viz Story allows media companies to quickly create compelling video stories with full real-time, state-of-the-art 3D graphics and easily distribute them online and to social media. The new tool makes engaging content rapidly available to today's audiences on any device.

Operators can use the tool to select the content they want to feature, easily amend the desired aspect ratio in-system, add broadcast-quality graphics and queue it up for uploading to social channels. No middle-men, processes or additional plugins are required, Viz Story looks after everything from ingest to publication with nothing but a single user operating a single interface.

Viz Story also features a collaborative editing element. This lets multiple users anywhere in the world edit a project's timeline simultaneously from any browser, on any device. This rich editing experience makes sure all users have the latest versions of content through a synchronized, real-time timeline.

Existing tools used to create video reports have become inadequate in meeting the demand of today's audiences who expect content-rich storytelling on online platforms. Publishing content to multiple platforms at the same time needs to be done quickly and efficiently.

With Viz Story users can repurpose existing video content in custom resolutions, including Facebook's square video format. Add Vizrt's state-of-the-art, real-time 3D graphics and publish your story to online, social media, VOD platforms or any website. Viz Story is perfectly suited for use with breaking news for online, as it only takes minutes for graphics-enriched news stories to be available for multiplatform publishing.


Tags: iss114 | vizrt | vod | Petter Ole
Contributing Author Petter Ole

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • EGRIPMENT with VIZRT at NAB 2015

    EGRIPMENT with VIZRT at NAB 2015

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • Live Streaming Solution from Verizon at NAB 2017

    Live Streaming Solution from Verizon at NAB 2017

  • EBS at IBC 2015

    EBS at IBC 2015

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013


Related Shows
  • Show 8 - BroadcastShow Christmas Special

    Show 8 - BroadcastShow Christmas Special


Articles
Grading BBC Sounds
Simone Grattarola

The BBC has launched its new personalised music, radio and podcast app with a campaign that follows one listener’s journey from meeting Kylie Minogue in a lift to Idris Elba on a bus. 

BBC Sounds offers a single home for the BBC’s thousands of hours of audio content, including live and on-demand shows and special music mixes curated by artists.

BBC Creative, the broadcaster’s in-house creative division, took the brief to agency Riff Raff Films and Megaforce directing duo of Charles Brisgand and Raphaël Rodriguez who in turn brought on board regular collaborators Time Based Arts.

Tags: iss135 | bbc | grading | bbc sounds | davinici | resolve | blackmagic | editing | Simone Grattarola
Contributing Author Simone Grattarola Click to read or download PDF
Switching to Internet Based Distribution
Chris Clark

"An IP status check for the broadcast industry", "Resistance is futile", "IP points the way forward for the broadcast industry"...

Yes, we've read the headlines too. But rather than force you into submission, scare you, or leave you feeling like you have no other choice, we want to give you the information that helps you to make a sensible decision about Internet-based distribution.

So what’s stopping you from making the switch right now?

Tags: iss135 | ip | internet | distribution | cerberus | Chris Clark
Contributing Author Chris Clark Click to read or download PDF
The making of The Heist
Tom Hutchings Shine TV has never been one to shy away from a challenge, be that in terms of using new technologies, filming ideas or overall formats: we pride ourselves on being ambitious and risk-takers.
Tags: iss135 | liveu | heist | streaming | cellular | mobile | connectivity | Tom Hutchings
Contributing Author Tom Hutchings Click to read or download PDF
Test, Measurement and Standards
Alan Wheable The Alliance for IP Media Solutions (AIMS), is a non-profit trade alliance that fosters the adoption of one set of common, ubiquitous, standards-based protocols for interoperability over IP in the media and entertainment, and professional audio/video industries.
Tags: iss135 | omnitek | aims | SNMP | hdr | ai | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF
Your two week editing future
Alex Macleod

So here we are - January again! Usually a good time to reflect on the year just gone by, and a good time to look forward to the coming months as the new year begins.

When I was reflecting on my 2018, and when thinking about what to write for my first article for Kit Plus - I kept coming back to one theme - organisation.

Tags: iss135 | editing | mediacity training | premiere pro | dit | Alex Macleod
Contributing Author Alex Macleod Click to read or download PDF