Bridging the Gap between Broadcast and Online


Petter Ole TV-Bay Magazine
Read ezine online

Social media and VOD services have increasingly become more important platforms for the telling of news and current affairs stories.

Just a few years ago news producers would create a show for a particular time slot but now, news segments are published online almost immediately after being created. To do this however, each platform having its own format and preferred settings, content must be exported for upload in a specific way.

There hasn't been access to a tool that automates this activity well enough to allow content producers to easily achieve the fast-paced nature that online audiences expect.

With today's file-based production processes, editing systems have export templates for specific formats. One can be setup to export content for YouTube's preferred media settings, one for Instagram, one for Twitter and so on. There are also specific media encoders that can be adopted for a more granular choice of export options.

The addition of broadcast-style graphics can create more problems for the output of content as it adds another element that must be edited specifically within the export settings. The graphics would need to be ingested into a system but if they needed editing it would need to be done so in a separate system and reimported to fit the desired formats.

Once the challenge of getting content exported into multiple formats has been met, the story now has to be uploaded to social or online platforms. There are web-based applications or plugins that allow producers to upload content to multiple online channels at once but they aren't for a professional, traffic-heavy stream of content.

While using an editing systems' templated export settings gives users multiple options for the content they need to export, the problem with using them is that they're just that - templates. Fairly un-editable, if the template doesn't fit exactly the format needed, users will need to start to build their own template.

Similarly, for something like Facebook where the aspect ratio of the video is unique to its platform templates likely wouldn't fit the need. At the same time, the amount of options within a third party media encoder that need to be adjusted and selected would create a very time consuming process.

Broadcast graphics are expected in news and current affairs programming - even in short, segment style output. Importing graphics into an editing system will allow the user to enrich the segment but they'd need to be edited for each variant of the content, created a much longer production process.

This approach to editing content and adding graphics before exporting and uploading it creates a fairly long process for social or online content that should, by its very nature, be fast-paced and quickly published. The cost of adopting multiple plugins, systems and applications to perform one task will also quickly escalate.

Similarly, using expensive engineers' time to upload content is an unattractive prospect - especially if the content producer is publishing to multiple platforms. As soon as you have two of these channels, it takes twice as long - if there's four, four times as long and so on.

At Vizrt we have produced a tool which allows just this - the easy edit, export and upload of content to social and online channels. And it's called Viz Story.

Viz Story allows media companies to quickly create compelling video stories with full real-time, state-of-the-art 3D graphics and easily distribute them online and to social media. The new tool makes engaging content rapidly available to today's audiences on any device.

Operators can use the tool to select the content they want to feature, easily amend the desired aspect ratio in-system, add broadcast-quality graphics and queue it up for uploading to social channels. No middle-men, processes or additional plugins are required, Viz Story looks after everything from ingest to publication with nothing but a single user operating a single interface.

Viz Story also features a collaborative editing element. This lets multiple users anywhere in the world edit a project's timeline simultaneously from any browser, on any device. This rich editing experience makes sure all users have the latest versions of content through a synchronized, real-time timeline.

Existing tools used to create video reports have become inadequate in meeting the demand of today's audiences who expect content-rich storytelling on online platforms. Publishing content to multiple platforms at the same time needs to be done quickly and efficiently.

With Viz Story users can repurpose existing video content in custom resolutions, including Facebook's square video format. Add Vizrt's state-of-the-art, real-time 3D graphics and publish your story to online, social media, VOD platforms or any website. Viz Story is perfectly suited for use with breaking news for online, as it only takes minutes for graphics-enriched news stories to be available for multiplatform publishing.


Tags: iss114 | vizrt | vod | Petter Ole
Contributing Author Petter Ole

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • 3D Storm, Newtek partners for 20yrs, shares the latest from the VIZRT acquisition at IBC2019

    3D Storm, Newtek partners for 20yrs, shares the latest from the VIZRT acquisition at IBC2019

  • EGRIPMENT with VIZRT at NAB 2015

    EGRIPMENT with VIZRT at NAB 2015

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • Live Streaming Solution from Verizon at NAB 2017

    Live Streaming Solution from Verizon at NAB 2017

  • EBS at IBC 2015

    EBS at IBC 2015

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013


Related Shows
  • Show 8 - BroadcastShow Christmas Special

    Show 8 - BroadcastShow Christmas Special


Articles
Undercover Remote Production
David Bradley

It’s only taken 20 years and it seems that Remote Production is finally coming of age, but it now requires far more cameras than anyone envisaged back in the last century!

The move to remote production is one of the unstoppable trends of 2019 and moving into 2020. Our CamBall cameras pioneered remote working as early as 2003 with sport and wildlife programming using remote production for many years with incredible results.

Tags: iss139 | ptz | br remote | 5g | remote camera | atlantic productions | camball | camball4 | David Bradley
Contributing Author David Bradley Click to read or download PDF
The Future of Broadcast Connectivity
Jamie Adkin The use of KVM equipment has been essential to meet the evolving needs of the broadcast industry for many years. Over that time, many in the industry have recognised the importance of using IP-enabled KVM to break down technological barriers and enable real-time access to visuals wherever and whenever they’re needed. These components are vital parts in live production environments in particular.
Tags: iss139 | adder | kvm | ip kvm | Jamie Adkin
Contributing Author Jamie Adkin Click to read or download PDF
The LED Lighting Revolution
Neil Vann Back in April 2019, the National Association of Broadcasters hosted the annual NAB show in Las Vegas where over 90,000 people from more than 160 countries came to see the latest broadcast technology from around the world. Honouring the highlights of the show were NAB’s 2019 Product of the Year awards, where the newly launched Chroma-Q Space Force onebytwo – a bright, tuneable white LED softlight with a high CRI, TLCI and TM-30 - picked up one of these prestigious awards in the lighting category.
Tags: iss139 | ac-ent | led | lighting | chroma-q space | softlight | studio force phosphor | Neil Vann
Contributing Author Neil Vann Click to read or download PDF
Making Metadata Work
Bruce Devlin - new I dare say that if you’re a keen reader of my column then you will be brushing up on your Dutch pronunciation and acclimatising yourself to mayonnaise on your chips rather than ketchup. If you’re really keen then you’ll also be making sure that you practise your Dutch jokes about the Flemish to ensure you don’t accidentally tell a Flemish joke about the Dutch at 2am on Sunday morning in a local bar somewhere near the red light district in Amsterdam.
Tags: iss139 | metadata | class | mrmxf | ibc | mesa | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
The University of the Third Age
Bernard Newnham Here's a cliché - "We all get to be old one day - if we're lucky". There comes a point when things like "....mastered in Dolby Vision Domestic and SDR Rec 709....." become just a touch unimportant (and actually I never really understood that stuff in the first place). I retired for the third time last year - BBC producer, and before that cameraman, then freelance producer, trainer, do-your-own camera, sound, editor, blah blah, then 11 years university teaching. I did my bit - never a BAFTA, but certainly the first into a good few things - but it all has to come to an end sometime.
Tags: iss139 | u3a | panasonic | davinci resolve | Bernard Newnham
Contributing Author Bernard Newnham Click to read or download PDF