Capturing Haute Couture


TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

As the fashion world returned to the French capital for the most prestigious of the 'Big Four’ fashion weeks, historical venues such as the Carrousel du Louvre and the Grand Palais played host to famous emblematic brands such as Chanel, Valentino, Louis Vuitton and Stella McCartney, showcasing their autumn/winter 2019 collections.

The services of live production company, and fashion show specialist, Freecaster were in high demand, delivering live streams for Chloé, Isabel Marant, Tommy Hilfiger, Givenchy and more. The team employed a 12-camera PPU solution based around the Ursa Mini to produce live coverage of the runway action.

On working with such high-end clients, Tugdual Le Boru, executive producer at Freecaster, says, “The labels always keep the location of their shows shrouded in secrecy. Often we only find out where we’ll be shooting ten days before, so it’s challenging to have everything organised for a professional production, but it’s exhilarating too, you don’t know where you’ll be next!”

Once the location is known, the Freecaster team works closely with the client’s video teams to understand the concept of the show. “They tell us their creative direction, what kind of image they want and then it’s up to us to explain how that would look from a technical point of view,” Tugdual explains.

Across Paris Fashion Week, the team worked with a variety of setups from drones and cranes to handheld cameras, steadicams, and tripods. However, according to Tugdual, it can be quite difficult advising brands on camera positioning. “There are always constraints, whether that’s location, the set design or creative vision,” he explains.

“A venue such as the Musée du Louvre, for instance, was not designed or built with video production in mind. You then struggle with positioning camera ops or finding space for larger setups, and more often than not, the lighting just isn’t optimised for video.

“That’s why we invested in the Ursa Mini 4.6K and Ursa Mini Pro. The cameras are so versatile and can be adapted to suit the environment and situation. On Paris Fashion Week, we had a total of 12 in use, complete with a range of Fujinon Cabrio lenses,” says Tugdual.

“At the back end, we use an Atem 4 M/E Broadcast Studio 4K switcher as it gives us up to 20 in and outs,” he continues. “In fashion shows, we don’t have that many layers or graphic elements, so it’s quite a simple program mix that we produce on an Atem 1 M/E Advanced Panel.”

In addition to streaming to labels’ websites, Facebook pages or YouTube channels, Freecaster is also seeing more client demand for Instagram Live. Tugdual leaves us with a useful tip for Instagram stories; “Bearing in mind the vertical framing, you can use the key signal on the Atem to apply a mask to the sides of the screen, et voila!”


Tags: iss137 | blackmagic design | ursa mini | freecaster | atem | KitPlus
Contributing Author KitPlus

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Blackmagic Design Resolve 14, ATEM, URSA Mini PRo and more from IBC 2017

    Blackmagic Design Resolve 14, ATEM, URSA Mini PRo and more from IBC 2017

  • Blackmagic Design at IBC 2019: New Atem Mini

    Blackmagic Design at IBC 2019: New Atem Mini

  • ATEM TV Studio Pro HD from Blackmagic Design at NAB 2017

    ATEM TV Studio Pro HD from Blackmagic Design at NAB 2017

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Blackmagic Design at NAB 2012

    Blackmagic Design at NAB 2012

  • Blackmagic Design 2500NIT HDR Video Assist 126 with BRAW Blackmagic Design at IBC 2019

    Blackmagic Design 2500NIT HDR Video Assist 126 with BRAW Blackmagic Design at IBC 2019

  • Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

    Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

  • Blackmagic Design Ultimatte at IBC 2017

    Blackmagic Design Ultimatte at IBC 2017

  • Davinci Resolve 14 with Fairlight from Blackmagic Design at NAB 2017

    Davinci Resolve 14 with Fairlight from Blackmagic Design at NAB 2017

  • Blackmagic Design at IBC 2016

    Blackmagic Design at IBC 2016

  • Cintel Film Scanner: Blackmagic Design at NAB 2014

    Cintel Film Scanner: Blackmagic Design at NAB 2014

  • Blackmagic Design: Products at NAB 2013

    Blackmagic Design: Products at NAB 2013

  • Creating Broadcast Quality Live Streams for Social Media

    Creating Broadcast Quality Live Streams for Social Media

  • Blackmagic ATEM Constellation 8k at NAB 2019

    Blackmagic ATEM Constellation 8k at NAB 2019

  • Blackmagic ATEM Television Studio Pro 4K at NAB 2018

    Blackmagic ATEM Television Studio Pro 4K at NAB 2018

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Blackmagic at IBC2011

    Blackmagic at IBC2011

  • YouTube and the myths, the business and the opportunities

    YouTube and the myths, the business and the opportunities

  • Blackmagic DaVinci Resolve 16 at NAB 2019

    Blackmagic DaVinci Resolve 16 at NAB 2019

  • Blackmagic introduces Blackmagic RAW (BRAW) at IBC 2018

    Blackmagic introduces Blackmagic RAW (BRAW) at IBC 2018

  • Blackmagic Pocket Cinema Camera 4K at NAB 2018

    Blackmagic Pocket Cinema Camera 4K at NAB 2018

  • Blackmagic Davinci Resolve 15 at NAB 2018

    Blackmagic Davinci Resolve 15 at NAB 2018

  • Blackmagic MultiView at IBC 2014

    Blackmagic MultiView at IBC 2014

  • Blackmagic and Fusion at IBC 2014

    Blackmagic and Fusion at IBC 2014

  • Blackmagic URSA at NAB 2014

    Blackmagic URSA at NAB 2014

  • Autodesk at NAB 2013

    Autodesk at NAB 2013

  • Holdan and DaVinci at BVE North 2011

    Holdan and DaVinci at BVE North 2011

  • Ateme at IBC 2014

    Ateme at IBC 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • ATEME at IBC 2013

    ATEME at IBC 2013

  • Garland at BVE 2017

    Garland at BVE 2017

  • Behind the scenes of the Teradek booth on BroadcastShow LIVE at IBC 2013

    Behind the scenes of the Teradek booth on BroadcastShow LIVE at IBC 2013

  • Global Distribution at IBC2011

    Global Distribution at IBC2011


Related Shows
  • KitPlusTV summarise the Broadcast and Pro Video News 22nd February 2021

    KitPlusTV summarise the Broadcast and Pro Video News 22nd February 2021


Articles
Streaming Technologies Explained
Bruce Devlin - new

The word streaming can relate to different technologies from different manufacturers in different scenarios and in this short article we are going to take a little tour of what it all means. 

Tags: mr mxf | streaming | hls | dash | cmaf | mpeg | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
REVIEW - Hollyland MARS 400S PRO Digital Wireless Transmission System
Phil Vinter

Built by Hollyland and costing around £600 the Mars 400S is an easy-to-use wireless video transmitter/receiver system – it will be right up the alley of anyone who, like me, considers an instruction manual to be nothing more than box padding.

Read Phils Full review here, and link to the video review.

Tags: HOLLYLAND | MARS 400 | wireless | tx | rx | Phil Vinter
Contributing Author Phil Vinter Click to read
HOLLYLAND LARK 150 Review
Phil Vinter

The exponential growth of video supercharged a technological revolution that began in the early noughties with the advent of DSLR cameras.
The cinematic-style shallow depth of field image video quality from DSLRs was a revelation, but, back then audio was the big drawback. As demand has grown so the technology has improved and today’s one-man-band small rig set ups can capture pretty good sound into a DSLR style camera.

Phil Vinter reviews the latest release from HOLLYLAND and it's a thumbs up from us.

Tags: HOLLYLAND | radio mic | audio | LARK-150 | CVP | Phil Vinter
Contributing Author Phil Vinter Click to read
How to successfully buy AV and Broadcast Equipment at Auction
Dan Main

Perhaps you wouldn't expect an auctioneer to tell you this - but yes, there are risks to buying equipment at auction; just probably not the risks that you think.

So what are the real risks to buying at auction, and how can they be managed?

To watch the interview with Dan please click here

Tags: auction | tips | buying at an auction | fraud | auction risks | Dan Main
Contributing Author Dan Main Click to read
AJA Video Systems - Ki Pro GO User Review with Spellbinder Films
Ben Sherriff The Ki Pro GO is a portable multi-channel H.264 recorder offering up to 4-channels of simultaneous HD and SD recording to off the shelf USB drives with redundant recording capabilities. Our friend Ben Sherriff tales a look
Tags: AJA | ki pro go | dit | h.264 | recorder | live events | usb recording | 10bit | Ben Sherriff
Contributing Author Ben Sherriff Click to read