There has obviously been a lot of chatter in recent years about 4K, but is it enough?
8K and beyond is where the excitement lies, but not in the way you might think. 8K and beyond for broadcast, both of which are easily achievable in a software-only, IP environment, may seem a bridge too far for most at the moment, and they're probably right¦for now.
I've been watching the prospect of subscription-based tools with interest. I talk to customers a lot, and they too are monitoring the situation. Some can see advantages; others are wary. I think it depends very much on what the tool is. Being able to switch a service on and off is attractive for some applications. I can see that a particular set of video effects, for example, could be vital for a production and previously it was hard to justify a purchase for a one-off job. If you only pay for the time you use it, that is good.
Content asset management is one of the fastest developing areas of the entire broadcast business. Its advantages over old-style film and videotape libraries are so widely recognised that they hardly need repeating. NAB provided an opportunity to look at new advances from some of the key players.
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