Cloud Storage and the end of silos


Bob Pank# TV-Bay Magazine
Read ezine online
It should not come as any surprise that people who specialise in one thing are not necessarily experts at other things. For example, and getting straight to the point, a great video editor cannot be expected to have the technical skills to securely store the edited master of his finished programme. The master is a valuable asset that is expected to be kept safe and sound. In days gone by, placing it on the shelf in an adjacent storeroom might have been OK but now that is hardly considered secure enough. Running off a copy and storing that somewhere else is good idea... but wait! Surely the editor is getting away from his prime skill – editing. The truth is that there now are many choices for storage and it is easy to access top-notch storage services via the internet – in the Cloud.
As we know it’s easy enough to see clouds in the sky, especially in the UK, but impossible to touch them. The internet’s Cloud is even more abstract – you cannot even see it. This may be why the idea of committing valuable video assets to such a remote thing as an invisible cloud has caused concern for some people. Their cry goes up, “I want to see my material on the shelf. Otherwise I don’t know where it is.” At this point you wonder if ‘the Cloud’ was really a good choice of name for a very wide area of networked computers. The name came from those network diagrams that used a cloud symbol to represent a computer network. Maybe it should never have been more widely used!
Today, networking allows us instantly to connect with other computers and so access their services. This offers a great opportunity to divide up all the many tasks to appropriate experts for each. And one of those can be the storage expert. Many of us have become our own storage experts, saving files to the hard disc and hoping the data will be there when we next need it. It’s not hard to automatically sync the main disc to an external drive... so you have two copies. But even then fire of theft might put both those out of reach. What makes sense is to use an expert who will store the data somewhere else. In an office the IT department might run this. But if that is in the same building... and so it goes on. At some point you have to decide how secure you want your data to be, how much you want to spend in achiving it, data speeds, volumes, access, etc.
The real storage experts are the data centres. Secure accessible storage is their business (not editing, production...) and they should be able to provide any level of service you wish. However data centres provide services for a very wide range of customers – such as banks. Hopefully they will understand the requirements needed to handle video. If not you might get into a difficult IT-meets-video conversation where each side knows what it can do, but does not really understand the needs and limitations of the other. It’s a bit like being presented with a computer without any applications software. There’s a bit of technology missing to let you work with a data centre.
Fortunately this gap has been bridged by an increasing number of service providers so that you can work with a user-friendly GUI or menu in web browser, and easily save and access your chosen video clips from the data centre – connected over the internet. Some such providers include familiar names such as Sohonet (www.sohonet.com ) that offers Cloud hosting together with very high-speed internet with up to 1 Gbit/s connectivity. Aframe (aframe.com) offers a very easy GUI and a collaborative environment for video production based on its Cloud servers. Watching their ‘Stone age’ video brings up the point of collaboration.
While it’s true that the Cloud does offer a new, very secure way to store footage; that is only the beginning. A collaborative production environment that can be accessed anywhere has the potential to change the way a whole production, TV station or network, media empire... can work. This was made very clear at NAB 2012 by Ramki Sankaranarayanan, CEO and Founder of Prime Focus Technologies. He noted that the technical departments have transferred to file-based workflows while production has not really changed. “Now we can put the content file at the centre of the workflow.” Then, with a suitable management framework, you can concurrently connect all pieces of the company, with everyone working on the same content. So creative teams, programming teams, promo teams, legal teams, marketing, broadcast operations, distribution, enterprise, new media, theatrical, subtitles... can share the same media file.
Clearly this is a completely different workflow to what happens in today’s ‘silo’ culture where each group works in isolation from the others with its own copy of the programme footage. Keeping everyone on track needs a great deal of communications, meetings, copies, administration, etc. Prime Focus has seen the potential of the Cloud and can enable all groups to work from the same shared file. It is very easy to understand the efficiencies this can bring to the workflow, enhancing speed and accuracy as well as providing potential for lowering costs. In this way storage in the Cloud is not just a different, safer place to store media but a first step towards new efficient workflows for production, and beyond.

Tags: iss069 | cloud | storage | Bob Pank#
Contributing Author Bob Pank#

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • The Teracue Application Cloud show at IBC 2018 (German version)

    The Teracue Application Cloud show at IBC 2018 (German version)

  • The Teracue Application Cloud show at IBC 2018

    The Teracue Application Cloud show at IBC 2018

  • Blue Lucy with BLAM3 and their very own cloud at IBC 2018

    Blue Lucy with BLAM3 and their very own cloud at IBC 2018

  • Playbox Cloud Air at IBC 2107

    Playbox Cloud Air at IBC 2107

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Playbox at IBC 2015

    Playbox at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • Facilis Technology Shared Storage at IBC 2018

    Facilis Technology Shared Storage at IBC 2018

  • All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

    All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

  • Object based Storage Solution from Object Matrix at IBC 2017

    Object based Storage Solution from Object Matrix at IBC 2017

  • Glyph External Storage including the Studio and Atom raid at IBC 2017

    Glyph External Storage including the Studio and Atom raid at IBC 2017

  • Storage DNA at BVE 2016

    Storage DNA at BVE 2016

  • Fibrenetix with StorageDNA at IBC 2014

    Fibrenetix with StorageDNA at IBC 2014

  • SGL Broadcast at IBC 2015

    SGL Broadcast at IBC 2015

  • Tiger Technology at BVE 2015

    Tiger Technology at BVE 2015

  • Fibrenetix with Quadrus at IBC 2014

    Fibrenetix with Quadrus at IBC 2014

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • Sonnet Technologies on BroadcastShow LIVE at IBC 2013

    Sonnet Technologies on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • NOA Audio Solutions at IBC 2013

    NOA Audio Solutions at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Global Distribution with mLogic at IBC 2013

    Global Distribution with mLogic at IBC 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • SGL at NAB 2013

    SGL at NAB 2013

  • Object Matrix at BVE 2013

    Object Matrix at BVE 2013

  • Facilis Technology at BVE 2013

    Facilis Technology at BVE 2013

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Nexsan at NAB 2012

    Nexsan at NAB 2012

  • Arkivum at BVE 2012

    Arkivum at BVE 2012

  • Facilis at BVE 2012

    Facilis at BVE 2012

  • Real Life Kit at ProVideo2011

    Real Life Kit at ProVideo2011

  • Suitcase TV at IBC2011

    Suitcase TV at IBC2011

  • Sonnet Technology at IBC2011

    Sonnet Technology at IBC2011

  • ATTO Technology at IBC2011

    ATTO Technology at IBC2011


Related Shows
  • StorageDNA LIVE at BVE 2016

    StorageDNA LIVE at BVE 2016


Articles
News Out Of The Cloud - Technology At The Front Line Of Journalism
Stuart Almond Throughout history, journalists have always had to seek and adapt to new technologies to deliver news in a format and at a speed that consumers demanded. Today, recent technological changes in the media environment have led to another inflection point. If modern media outlets want to empower journalists to remain agile and turn news stories around quickly and efficiently, they have to start embracing new, innovative technologies, like cloud-based media solutions.
Tags: iss138 | sony | ofcom | cloud-based media | intelligent | Stuart Almond
Contributing Author Stuart Almond Click to read or download PDF
TVFutures. No More Comfort Zone - Get a Placement
Michelle Brown I have often heard that any chance of getting work in the television industry is based quite heavily on who you know, and whilst that might indeed be true, I’ve also come to the realisation that it may also depends on what opportunities you seize and how far out of your comfort zone you might be prepared to push yourself.
Tags: iss138 | portsmouth uni | creative careers | placement | Michelle Brown
Contributing Author Michelle Brown Click to read or download PDF
Making a Difference in Wireless Transmission
Lukasz Malankowski

We are very proud to say that we are the only company that provides a highly specific service, and that is the hire of wireless video transmission solutions operating in the licence exempt spectrum.

There are other companies that provide licensed equipment and offer a diverse range of wireless solutions based on different modulations, but our products, coupled with the offerings of others rather than competing with them produce a wireless workflow that is greater than their separate capabilities.

Tags: iss138 | boxx | production | wireless | 4k | Lukasz Malankowski
Contributing Author Lukasz Malankowski Click to read or download PDF
How LiveU Has Changed The Way We Work At ITV Daytime
Tim Guilder As my job title suggests, I’m responsible for planning and executing technology projects across ITV’s Daytime, including outside broadcasts, which are central to what we do. We broadcast live for more than six hours every weekday with four shows: Good Morning Britain, This Morning, Lorraine and Loose Women. With a history as one of the main UK terrestrial broadcasters – of course, we have also evolved alongside the industry in terms of viewing options – we have high standards. We constantly generate new ideas to keep audiences engaged and we also need to be responsive to the latest breaking news.
Tags: iss138 | liveu | itv | daytime | cobham | explorer 8100 | satellite | lu600 hevc | ka-band | lu300 | garland | Tim Guilder
Contributing Author Tim Guilder Click to read or download PDF
State of the Nation: Wings, Fine Coffee and Fake Nudes
Dick Hobbs - new One of the many attractions of this time of year is that I get to meet with my fellow judges for the IBC Innovation Awards, and see what the industry sees as the most important, most forward-looking projects of the day. For me, this says what the key talking points are going to be in September, far more eloquently than the endless press releases from vendors which are already tumbling into my inbox.
Tags: iss138 | ibc | smpte 2110 | deepnude | cisco | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF