Coffee and TV: Tracking the Samsung Galaxy Note 4 with mocha Pro


John Trussler TV-Bay Magazine
Read ezine online
by Jon Trussler
Issue 97 - January 2015

When VFX artists are faced with tight deadlines, they rely on software to address particular pain points, helping them deliver the finished product in time. Such was the case when Soho-based VFX studio Coffee and TV was commissioned to hand off 70 VFX shots in just two weeks for three Samsung Galaxy Note 4 commercial spots. Having recently outfitted the facility with mocha Pro from Imagineer Systems, the artists at Coffee and TV had no idea just how useful the software would prove itself to be.

Coffee and TV owner and co-founder John Trussler (who goes by the nickname of Truss) and his team turned to mocha to track the tricky shots, saving time and allowing them to deliver the work on deadline. "It saved us 1-2 hours a shot...at least a week, possibly even two man weeks. We certainly wouldn't have hit our deadline without mocha," he says.

For this job, Truss' team used mocha's planar tracking to track surfaces and do some rotoscoping work to replace wires and hands on tables. Since they worked only on post for the Samsung Galaxy Note 4 job, and not the production of the commercial itself, they couldn't put tracking markers on the phone - a common issue post production facilities face when they can't set supervise. Thankfully for the artists at Coffee and TV, mocha's planar tracker doesn't need these markers, and could easily track the surface of the phone, keeping the screen replacements in perfect perspective with the phone's movement.

Since much of the commercial was shot outdoors in bright light, the phone - the primary subject of the commercials - was shrouded with reflections, posing a challenge for the VFX artists. "Even if there were tracking markers, traditionally, most of these just won't work with such reflections. That is where mocha's great strength lies...it really helped users tweak on top of the track to get the detail and perfect the shot," says Truss. "We could have done it in Smoke, but it would have taken much longer. mocha is a quicker, friendlier, specialist kit for these types of shots."

From there, they simply placed the content Samsung wanted featured on the phone's screen, then added the reflections back in to keep the shot as realistic as possible. Even the light coming off of the phone was kept in tact - all of the cleanup and effects are invisible to the viewing audience.

With seven staff members working either at the Coffee and TV headquarters in Soho or the studio in Bristol plus several freelancers working remotely, having tools that facilitate collaboration is paramount for the post facility. "With mocha, we could ship shots out to three people remotely - they tracked in mocha then sent a tiny file with the tracking data, which we then imported to Smoke," says Truss.

He continues, "I can't tell you how lovely that is, if you've been wasting time struggling to track something difficult. When you get a track that works and place it straight into your timeline, it's just brilliant. And it makes our client-facing work that much easier."

While this was the first project where Coffee & TV used mocha, Truss is confident they will make it a regular in their workflow. He notes it was already established in many of their freelancers' workflows. "Just about every freelancer I've ever worked with has recommended it," comments Truss.

The final results are visual effects as fast, seamless and sleek as the main subject - the Samsung Galaxy Note 4. To see the final product, check out the commercials at http://www.coffeeand.tv/samsung-galaxy-note-4/


Tags: iss097 | vfx | coffee and tv | samsung galaxy note 4 | mocha pro | advert | studio | commercial | John Trussler
Contributing Author John Trussler

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Bristol VFX at IBC2011

    Bristol VFX at IBC2011

  • Blackmagic and Fusion at IBC 2014

    Blackmagic and Fusion at IBC 2014

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013

  • Blackmagic ATEM Television Studio Pro 4K at NAB 2018

    Blackmagic ATEM Television Studio Pro 4K at NAB 2018

  • Broadcast Bionics show the Bionics Studio at BVE 2018

    Broadcast Bionics show the Bionics Studio at BVE 2018

  • Glyph External Storage including the Studio and Atom raid at IBC 2017

    Glyph External Storage including the Studio and Atom raid at IBC 2017

  • ATEM TV Studio Pro HD from Blackmagic Design at NAB 2017

    ATEM TV Studio Pro HD from Blackmagic Design at NAB 2017

  • The Media Experience Studio from Verizon at NAB 2017

    The Media Experience Studio from Verizon at NAB 2017

  • Infinity Arm - Matthews Studio Equipment at NAB 2016

    Infinity Arm - Matthews Studio Equipment at NAB 2016

  • CHYRONHEGO STUDIO MEDIAMAKER at NAB2015

    CHYRONHEGO STUDIO MEDIAMAKER at NAB2015

  • Studio Technologies at NAB 2014

    Studio Technologies at NAB 2014

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Studio Technologies at NAB 2012

    Studio Technologies at NAB 2012

  • Combo Live 55 Pedestal from Miller at NAB 2017

    Combo Live 55 Pedestal from Miller at NAB 2017

  • Cineo HS2 at IBC 2015

    Cineo HS2 at IBC 2015

  • FilmGear LED lighting at IBC 2015

    FilmGear LED lighting at IBC 2015

  • LiteGear at IBC 2015

    LiteGear at IBC 2015

  • LiteGear LED LiteMat at IBC 2015

    LiteGear LED LiteMat at IBC 2015

  • LSC Lighting at IBC 2015

    LSC Lighting at IBC 2015

  • Cineo Matchbox at IBC 2015

    Cineo Matchbox at IBC 2015

  • Brainstorm Multimedia at BVE 2015

    Brainstorm Multimedia at BVE 2015

  • JVC GY-HM850 and GY-HM650 at NAB 2014

    JVC GY-HM850 and GY-HM650 at NAB 2014

  • Blackmagic URSA at NAB 2014

    Blackmagic URSA at NAB 2014

  • Cintel Film Scanner: Blackmagic Design at NAB 2014

    Cintel Film Scanner: Blackmagic Design at NAB 2014

  • Brainstorm Multimedia at NAB 2014

    Brainstorm Multimedia at NAB 2014

  • aQ Broadcast Production Suite at BVE 2014

    aQ Broadcast Production Suite at BVE 2014

  • Projects Department on BroadcastShow LIVE at IBC

    Projects Department on BroadcastShow LIVE at IBC

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • TSL Products PAM1, SAM1 and PAM PiCo at IBC 2013

    TSL Products PAM1, SAM1 and PAM PiCo at IBC 2013

  • TSL Products at IBC 2013

    TSL Products at IBC 2013

  • Zylight LED Fresnel at IBC 2013

    Zylight LED Fresnel at IBC 2013

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013

  • TSL Systems at BVE 2013

    TSL Systems at BVE 2013

  • Guntermann and Drunck GmbH at BVE 2013

    Guntermann and Drunck GmbH at BVE 2013

  • Vinten Radamec at NAB 2012

    Vinten Radamec at NAB 2012

  • Clear-Com Tempest at NAB 2012

    Clear-Com Tempest at NAB 2012

  • Sonifex at BVE 2012

    Sonifex at BVE 2012

  • Xpertia at BVE 2012

    Xpertia at BVE 2012

  • Blackmagic at IBC2011

    Blackmagic at IBC2011


Related Shows
  • Pixel Power in the KITPLUS studio at BVE

    Pixel Power in the KITPLUS studio at BVE


Articles
The Biggest Toy Shop in the World
Emma Morrison When Nigel Woodford started his career at BBC Wood Norton in 1962, television was black and white and BBC Two had not yet been launched. In 2018 Nigel will retire, and Richmond Film Services, the pro-audio equipment rental company set up by Nigel in 1973, can count numerous contributions to iconic moments in British cultural, sporting and film history over this time.
Tags: iss133 | richmond film services | audio rental | auction | liquidity | go-dove | Emma Morrison
Contributing Author Emma Morrison Click to read or download PDF
Live audio contribution over wireless networks
Pablo Rodrigues Altmann Wireless “live” contribution from anywhere at any time, this is the ultimate goal for most news reporters. The old favorite of using ISDN is becoming harder and much more expensive to access easily. Today most of us use wireless daily, in particular Wifi and HSPA/LTE 4G networks. These are now mature technologies and widely used for many applications in the home and whilst out and about. However there are still some professionals who prefer to persevere with the traditional, costly and limited ISDN communication technology before jumping into the wireless era.
Tags: iss133 | adrl | wireless audio | isdn | cellular audio | Pablo Rodrigues Altmann
Contributing Author Pablo Rodrigues Altmann Click to read or download PDF
Peli Air 1507 Review
Phil Vinter Originally named after a bird that carries its precious cargo through the skies, it was, perhaps, only a matter of time before Peli released its Air range.
Tags: iss133 | peli | peli air 1507 | trekpak | Phil Vinter
Contributing Author Phil Vinter Click to read or download PDF
Fast-moving productions need multi-cam RF reliability
Darren Bilton Wireless acquisition creates a level of freedom not possible with any other form of filming yet only a decade ago the technique was barely possible. The technology enabling live real-time connections over radio frequencies has advanced leaps and bounds such that there is barely an entertainment, documentary, sports or news format today that doesn’t benefit from at least one link system. That means the demands on the kit continues to rise and includes the need for fail safe multi-camera operation, ease of use and backwards compatibility all within a small, lightweight and budget-friendly package.
Tags: iss133 | boxx tv | wireless | mpeg-4 | multicam | rf | multi-cam | Darren Bilton
Contributing Author Darren Bilton Click to read or download PDF
Trade shows and their role in the wired world
Richard Baker Historically trade shows afforded an opportunity to collect the latest brochures relevant to the visitor's chosen industry or career path. Today there seems little reason to store data of any kind, let alone paper brochures, when information is so easily accessible online. Brochure back-packing at exhibitions has become a rare sight, rarer still since the security clampdown on visitor luggage at exhibitions. Today's efficient show delegate need only carry a mobile phone and, in deference to tradition, a bundle of business cards. The phone doubles as a snapshot camera, video camera, dictaphone, email reader, internet browser, Skype communicator, and so on.
Tags: iss133 | finepoint | ibc | nab | kitplus show | bve | Richard Baker
Contributing Author Richard Baker Click to read or download PDF