Combining on-site and cloud storage


Alan Hoggarth TV-Bay Magazine
Read ezine online
by Alan Hoggarth
Issue 102 - June 2015

Technology and profitability have an intimate and often complicated relationship. A new invention may open up the possibility of new forms of business, or greater efficiency in existing businesses. Sometimes the invention may be a response to a clear need necessity being the mother of invention. But on other occasions a technological advance may have good theoretical applications but be economically impractical to implement.

The world we live in today is heavily dependent on mass storage hosted in data centers where almost inconceivable amounts of data are stored and retrieved supporting the transactions that drive global institutions and businesses and shaping the way we all live. This change in the way data is stored lends itself to a lightsout approach based on disks rather than data tapes and the push for greater storage capacity and lower power consumption has driven the development of very highcapacity 8TB archive storage disks costing less than the equivalent in tape.

These developments have driven down the cost of the storage and the data center approach has allowed businesses to transform their operating methods, by devolving their archive storage requirements to a cloudbased model. The advantages of cloud storage have been widely trumpeted, and any business today has to consider the benefits it can offer. Fast, global access to data is much easier with a cloud model, but the advantages dont necessarily apply to all businesses, and media organisations are a case in point. The reason is simple. The requirements of an insurance company or an online retailer making financial transactions for example will be to store a very large number of very small data files. In contrast with this, a media business will typically need to store a smaller number of files, but where each file instead of being a few kilobytes is more likely to be tens or even hundreds of gigabytes truly massive by comparison.

Having said that disk capacity is now in the 8TB range, storing the files is rather less of a problem than uploading and downloading them. This leaves media businesses with a dilemma. Uploading long form content to the cloud is likely to be affordable. Holding the content at rest in the cloud will also be relatively affordable, but the costs typically are much higher when it comes to downloading the content, which is the principal revenue model for most cloud storage providers. A further complication, and cost, is the need for significant network bandwidth if the download is to take place fast enough for operational use, for example in a broadcast schedule. Bandwidth equates to cost, which can make cloud storage less attractive, but in many geographical locations it may simply not be possible to provide sufficient network bandwidth. So the strength of cloud storage is its ability to store large volumes of media files very securely and affordably, but the weakness is the direct and indirect cost and questionable practicality of downloading them for operational use.

Until recently, a media archive would have almost invariably been on an in-house robotic data tape library. ALTO is an alternative to tape, based on fully spun-down high capacity disk storage and, like a tape library, using 2:1 or even 3:1 replication rather than RAID for protection. ALTO also offers the ability to scale to a multi-petabyte enterprise-class solution with ultra-low total lifetime cost of ownership for broadcasters and media companies who need secure and affordable storage. The two replicas generated and managed as standard by ALTO are quite commonly distributed over LAN and WAN networksbetween different sites, different cities or different continents for multi-site archives, often with the third, disaster recovery replica, on the shelf or some other secure location. So what better location for the DR replica than the cloud?

With one local replica on the premises for fast and affordable access, and a second replica in the cloud for protection, we can combine the best of both worlds. The replica in the cloud is never used for operational purposes, avoiding expensive and bandwidth-intensive downloads, but it provides the ultimate security of an off-site copy of last resort that can be used to create a new on-site replica in the event of a media failure, an effective way to increase both the yield and security of the on-premise storage.

This changes the equation for media organisations, allowing them to harness the power of the cloud in a smarter way to deliver tangible business benefits and superior performance. The theoretical advantages of cloud technology now have a practical and financially viable application for long form media storage.


Tags: iss102 | on site | cloud | storage | archive | alto | Alan Hoggarth
Contributing Author Alan Hoggarth

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • The Teracue Application Cloud show at IBC 2018 (German version)

    The Teracue Application Cloud show at IBC 2018 (German version)

  • The Teracue Application Cloud show at IBC 2018

    The Teracue Application Cloud show at IBC 2018

  • Blue Lucy with BLAM3 and their very own cloud at IBC 2018

    Blue Lucy with BLAM3 and their very own cloud at IBC 2018

  • Playbox Cloud Air at IBC 2107

    Playbox Cloud Air at IBC 2107

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Playbox at IBC 2015

    Playbox at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • Facilis Technology Shared Storage at IBC 2018

    Facilis Technology Shared Storage at IBC 2018

  • All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

    All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

  • Object based Storage Solution from Object Matrix at IBC 2017

    Object based Storage Solution from Object Matrix at IBC 2017

  • Glyph External Storage including the Studio and Atom raid at IBC 2017

    Glyph External Storage including the Studio and Atom raid at IBC 2017

  • Storage DNA at BVE 2016

    Storage DNA at BVE 2016

  • Fibrenetix with StorageDNA at IBC 2014

    Fibrenetix with StorageDNA at IBC 2014

  • SGL Broadcast at IBC 2015

    SGL Broadcast at IBC 2015

  • NOA Audio Solutions at IBC 2013

    NOA Audio Solutions at IBC 2013

  • SGL at NAB 2013

    SGL at NAB 2013

  • Facilis Technology at BVE 2013

    Facilis Technology at BVE 2013

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Nexsan at NAB 2012

    Nexsan at NAB 2012

  • Arkivum at BVE 2012

    Arkivum at BVE 2012

  • Tiger Technology at BVE 2015

    Tiger Technology at BVE 2015

  • Fibrenetix with Quadrus at IBC 2014

    Fibrenetix with Quadrus at IBC 2014

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • Sonnet Technologies on BroadcastShow LIVE at IBC 2013

    Sonnet Technologies on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Global Distribution with mLogic at IBC 2013

    Global Distribution with mLogic at IBC 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • Object Matrix at BVE 2013

    Object Matrix at BVE 2013

  • Facilis at BVE 2012

    Facilis at BVE 2012

  • Real Life Kit at ProVideo2011

    Real Life Kit at ProVideo2011

  • Suitcase TV at IBC2011

    Suitcase TV at IBC2011

  • Sonnet Technology at IBC2011

    Sonnet Technology at IBC2011

  • ATTO Technology at IBC2011

    ATTO Technology at IBC2011

  • NOA Archive Solutions at IBC 2014

    NOA Archive Solutions at IBC 2014

  • SGL at NAB 2014

    SGL at NAB 2014

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Softron Media Services on BroadcastShow LIVE at IBC 2013

    Softron Media Services on BroadcastShow LIVE at IBC 2013

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Cinegy at IBC 2013

    Cinegy at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • SGL at NAB 2012

    SGL at NAB 2012

  • TMD at BVE 2012

    TMD at BVE 2012

  • FOR-A at IBC2011

    FOR-A at IBC2011

  • Netia at IBC2011

    Netia at IBC2011


Related Shows
  • StorageDNA LIVE at BVE 2016

    StorageDNA LIVE at BVE 2016


Articles
Perimeter LED screens management
Nicolas Houel Opened in January 2016, Parc Olympique Lyonnais, also known as Groupama Stadium, is the new home of Olympique Lyonnais football club, one of the most popular clubs in France. Since its inauguration, the stadium was a host of UEFA Euro 2016, and was also chosen to stage, among other important events, the 2018 UEFA Europa League Final and football at the 2024 Summer Olympics.
Tags: iss133 | 3dstorm | graphics | groupama stadium | liveexpert | livecg | deltacast | Nicolas Houel
Contributing Author Nicolas Houel Click to read or download PDF
Why are trade shows still important
Mike Crimp First, the disclaimer: as the CEO of a rather large trade show, my opinion is likely to be skewed. However, I wouldn’t be here – now in my eighth year at IBC - if I didn’t truly believe that well-curated trade shows like IBC are a hugely important resource for our industry.
Tags: iss133 | ibc | innovation award | Mike Crimp
Contributing Author Mike Crimp Click to read or download PDF
Taking on a self employed placement year
Joshua Round The idea of being self-employed or freelancing has always been somewhat terrifying for me. There is a level of uncertainty and responsibility that comes with the freedom of being self-employed, the likes of which makes me wonder why I chose to give it a go for my placement year as part of my university course - (BSc) Television and Broadcasting.
Tags: iss133 | placement year | university | student | education | portsmouth | Joshua Round
Contributing Author Joshua Round Click to read or download PDF
Creating Authentic Content That Counts
Frank le Mair We’re deep into the 2010’s and the way in which we consume content has changed forever. Broadcasters and content owners are fighting for eyeballs in a saturated market where consumers are watching their favourite shows on different devices across a number of platforms. To target millennials and younger generations, who generally consume short bursts of video on YouTube and social media - particularly Snapchat, Instagram and now IGTV - media companies are creating more and more authentic stories and are using platforms that are compelling for this demographic. Unlike generations before them, they have totally new video viewing patterns and ideals.
Tags: iss133 | insight tv | monster energy | amazon | millennial | Frank le Mair
Contributing Author Frank le Mair Click to read or download PDF
How todays technology platforms can make AMAZING seem mundane
Bruce Devlin - new Some things never change. It's September and it's time for another IBC. Maybe I'm getting old and maybe I have selective memory about the past, but recently there hasn't been the buzz of years gone by. Sure, as you wander around the vast halls there will be lots of enthusiastic sales people trying to give you the best demo possible, but something has changed and to survive, I believe that vendors and customers need to change too.
Tags: iss133 | ibc | class | vulture | imf user group | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF