Dick Hobbs going large


Dick Hobbs. TV-Bay Magazine
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by Dick Hobbs
Issue 82 - October 2013
First, I would like you to watch a five minute video. You can find it at adayinbigdata.com.

Watched it? Good. Yes, I know the girl is intensely irritating no-one in real life is ever that cheery. But it gets over an important point, I think: we generate huge amounts of data which, if we are happy to share it, can bring distinct benefits.

All very well, I hear you say, if you are trying to sell coats to fashionable young ladies. But what has it got to do with the television industry? I will come on to that in a moment.

There is a somewhat vague concept in the IT industry today called big data. According to Wikipedia, big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. Which makes it sound like a problem rather than an opportunity.

In television we are in the big data business, simply because we generate a lot of data. According to McKinsey, in April 2011 the US Library of Congress generally regarded as one of the repositories of all knowledge collected 235 terabytes of data. Shooting the first of the Peter Jackson Hobbit films created about the same amount of data, so we can amass big data standing on our heads.

What people are increasingly talking about when they say big data is nothing to do with the size, but the way in which it is used. It is what we might call joined up thinking: taking what we already know and using it to make intelligent decisions. If you watched the video the intelligence points were made very obviously: shes a girl who has bought a new coat so of course she wants to Instagram it to her friends.

But business analysts McKinsey reckon that, applied properly, big data systems could have huge value. It could be worth 250 billion euros to the public sector in Europe, it calculates, which is more than the GDP of Greece (although probably the dress shop in the video has a bigger turnover than Greeces GDP today).

To get back to our industry, I have to report that big data principles were everywhere at IBC this year, and infinitely more interesting than the headline news about 4k. Companies like Digital Rapids are making complex workflows which depend upon intelligent automated decision making. TMD is linking asset management with business analytics so that content workflows are entirely determined by commercial requirements, and technical reports are expressed in costs per deliverable.
But the real battleground for big data is in audience engagement, and therefore who gets the advertising eyeballs. Nick Cohen, MD of Mediacom Beyond Advertising, told the IBC conference Ten years ago the traditional media owned the classified advertising space and now Google owns it.

Google is focusing a lot of attention on broadcasting, and they have a formidable group working there who want to take the money that now goes into TV. Scary.

Veteran engineer Clyde Smith of Fox said The future is more connected devices and screens everywhere, including the front of your refrigerator and microwave, and that spells huge opportunity.

Bob Harris of Channel 4 in the UK explained just how big the data is, recounting that the broadcaster regularly processes between five and 10 billion rows of data, each containing 25,000 characters. Thats 3.4 million copies of Shakespeare. It would take on average 23,000 years to read it.

So Channel 4 knows a huge amount about its audience, not least through the nine million people currently signed up to its 4oD catch-up platform. Does this mean that the holy grail or ultimate nightmare, depending on your point of view of targeted advertising is finally upon us?

It would be a mistake to assume that big data is all about ad targeting, Harris told the IBC conference. I think we are only at the beginning of what we are going to do with this data.

There is, inevitably, a website called bigdataweek.com. On it you can read a fascinating article by JP Rangaswami, who is chief scientist at Salesforce.com. He says Were fast approaching a time when it becomes possible to connect everything and everyone to the internet.

We may have an internet of everything, but some things dont change. Everything we do is about people, and about the trust that binds us together. The internet of everything is not a technological revolution, its a trust revolution. Broadcasters are widely regarded as highly trusted brands. It is now up to clever people to see how those trusted brands fit into this trust revolution. Big data is coming: it is inevitable, and early users are already knocking on our doors. We need to be smart enough to seize all the opportunities to use it for the good of our industry, and for the huge mass of consumers who trust us to inform, educate and entertain them.


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Infrastructure boost with single node storage solutions
Lee Griffin Like other market segments, the motion picture and video production industry is dominated by smaller productions and facilities. Until now, the only option for this portion of the market to take advantage of the performance, fault-tolerance and ease of management of a modern scale-out storage platform was to invest in a storage cluster consisting of three storage nodes and at least one metadata controller.
Tags: iss126 | storage | san | nas | single-node | efs | xstream | efs200 | efs300 | editshare | Lee Griffin
Submitted by Lee Griffin Read this article in the tv-bay digital magazine
TV Futures
Jane Lawrence When I was younger my dad used to encourage me to be a Jack of all trades and a master of none. One of those clich© things parents hand down to their children. However, as I have grown and gone through different stages of education I have found this little piece of wisdom has followed me. Don't get me wrong, being amazing at one thing is a great skill to have, but for me having a good understanding of everything is also vital.
Tags: iss126 | tvfutures | ccitv | portsmouth | preditors | Jane Lawrence
Submitted by Jane Lawrence Read this article in the tv-bay digital magazine
Live event streaming solutions
Lorna Garrett It's summer! Just those two words alone are exciting. Combine them with words such as "music festival" or "sports" or "travel" and you have yourself a summer to remember. To ensure you have the hottest summer yet, consider live streaming your event ¦ wherever it is.
Tags: iss126 | garland partners | gpl | liveu | streaming | lu600 | liveu solo | Lorna Garrett
Submitted by Lorna Garrett Read this article in the tv-bay digital magazine
Lighting - the stuff you do not see
Tama Berkeljon Lighting is the stuff you don't see that makes a difference in what you do see. How the audience feels about a character and whether the scene is scary, tense or upbeat are communicated by the quality and placement of light. Lighting can take the drama to a whole new level - think about film noir with all those shadows on the wall.
Tags: iss126 | outsight | ghost in the shell | led lighting | Tama Berkeljon
Submitted by Tama Berkeljon Read this article in the tv-bay digital magazine
Media Production Show and other news
Duncan Payne So, the 2nd Media Production Show has been and gone. Hands up who went to Islington by mistake? I know at least two people who did. Their secret is safe with me! For me, the sign of a great trade show is when I come away really enthused about an innovative use of existing technology or a brand new product. When I find something that combines both these things, then I'm a very happy man.
Tags: iss126 | adamantean | finance | leasing | mps | ptz | sam | Duncan Payne
Submitted by Duncan Payne Read this article in the tv-bay digital magazine
Implementing an IP workflow
John Smith -new The eventual move to incorporate IP into your infrastructures is an inevitability. However, with justified concerns about interoperability and uncertainty about which vendors are best placed to help organisations achieve their IP media networking and content delivery goals, is it any wonder there is hesitation about moving forward? Broadcasters very wisely, don't want the pain without the gain!
Tags: iss126 | medialinks | ip | mdp3020 | gateway | John Smith -new
Submitted by John Smith -new Read this article in the tv-bay digital magazine
Monetizing OTT
Oliver Botti Competition in the TV arena is hotting-up for traditional broadcasters with even ESPN, a strong-hold of sports TV, seeing a reduction in subscriptions with the number of American homes paying to get the service declining by more than 12m since 2011. With Mintel reporting that the subscription video streaming market in the UK is due to exceed revenues of GBP 1 billion (EURO 1.37 billion) by 2019, and account for 38% of the total UK video market, traditional broadcasters clearly cannot afford to turn a blind eye.
Tags: iss126 | ott | moentizing | fincons group | Oliver Botti
Submitted by Oliver Botti Read this article in the tv-bay digital magazine
Ad servers and switching solutions
Peter Blanchford Hardware-based ad servers and switching solutions have been around for a long time and, broadly speaking, do the job just fine.
Tags: iss126 | starfish technologies | ad server | ts splicer | ts switch | gop | Peter Blanchford
Submitted by Peter Blanchford Read this article in the tv-bay digital magazine
Mobile internet connectivity in the field
Bill Nardi Mobile Internet connectivity is critical to the success of remote news crews. Whether they're doing a reporting assignment for news, sports, or live events, they need a strong and reliable Internet connection. To have an edge over their competition and get content to air faster, crews need to be able to work just as if they were in the studio, but from the field.
Tags: iss126 | dejero | mi-fi | gateway | wi-fi | cellular | Bill Nardi
Submitted by Bill Nardi Read this article in the tv-bay digital magazine
IP Based Remote Production
Ed Calverley Over the last few years Suitcase TV has been getting involved in remote production at the software layer, and I want to talk about some of the ways we have been getting involved in remote production, including a specific trial that we did last year with BBC Sport for the Euro 2016 tournament in Paris.
Tags: iss126 | remote production | IP | jt-nm | smpte 2110 | suitcase | Ed Calverley
Submitted by Ed Calverley Read this article in the tv-bay digital magazine
Canon CN-E 18-80mm T4.4 Review
Ben Sherriff The Canon Cine range of lenses have been around for quite a few years now. The CN-E Cinema Prime lenses became an early alternative to using PL adaptors or the Zeiss Compact Prime lenses. Other than that the choice was rehoused stills lenses or maybe if you were lucky a set of Zeiss super speeds. The cine lens set became a cost effective offering for sharp prime lenses with clear and accurate markings for proper functionality.
Tags: iss126 | canon | review | cn-e | 18-88mm | t4.4 | Ben Sherriff
Submitted by Ben Sherriff Read this article in the tv-bay digital magazine
Understanding the process of video production
Joseph Adamson In this article I will focus on understanding the process of video production. The use of miniaturised video equipment and understanding the capability of the kit chosen for the job will be mentioned. The video production process is a road map, which not only helps the producer to minimise problems during production and achieve professional results, but also saves time.This process can be tricky to understand and many videographers are self taught, including myself.
Tags: iss126 | video production | wasd | ail | africans in london | Joseph Adamson
Submitted by Joseph Adamson Read this article in the tv-bay digital magazine
The challenges of media workflow automation
Dave Clark The media workflow challenge has never been more complex, and it's growing. In response exploding consumer demand for high-quality, engaging programming, media operations are under the gun to create content and deliver it to an ever-growing range of platforms and devices. Managing video assets - that is finding them, accessing them, and using them efficiently and effectively - is one of the biggest barriers to success in today's environment.
Tags: iss126 | automation | workflow | cloud | on-premise | hybrid | mam | square box | Dave Clark
Submitted by Dave Clark Read this article in the tv-bay digital magazine
360 degree video storage requirements
Dave Frederick Swim with bears, run with the bulls, get a pads-eye view of a rocket launch: 360 degree video production, also known as cinematic VR, makes these and many other bucket list-worthy events more accessible than ever. The format has evolved into a powerful storytelling tool, and one that changes not only the way in which visual experiences are shaped, but also the way in which media consumers perceive and interact with video content.
Tags: iss126 | 360 degree | vr | storage | vfx | ssd | san | nas | quantum | Dave Frederick
Submitted by Dave Frederick Read this article in the tv-bay digital magazine
What happened to audio networking
Brad Price It may seem hard to believe, but audio networking has now been with us for over 20 years. In 1996, Peak Audio released CobraNet, the first system that used computer networking of some sort to transport audio.
Tags: iss125 | audinate | networking | audio | dsp | Brad Price
Submitted by Brad Price Read this article in the tv-bay digital magazine