Driving innovation in the boardroom


Jeffrey Hayzlett TV-Bay Magazine
Read ezine online
by Jeffrey Hayzlett
Issue 96 - December 2014

Online video is exploding; both in terms of consumer demand and the raft of new and exciting services that are being launched on a regular basis. Market research company Infonetics recently predicted that by 2018, OTT revenues across the globe will surpass $10 billion, making significant headway on 2014's figure of $5.8 billion - these figures reveal that the OTT market is one of the fastest growing segments in the entire industry.

We are in the midst of a period in TV history that will define the industry for the years ahead. Billions of people worldwide watch TV and a massive amount of money is spent every year on traditional broadcast. But we are now seeing a huge influx of new viewer behaviors, with consumers now watching their chosen content across a wide range of screens.

The continued rise of services like Netflix and Amazon Prime shows that people are thinking differently about the way that content is delivered - in the face of new challengers, established pay-TV and cable operators are waking up to the opportunities presented by OTT and launching their own standalone services. Content owners are taking new approaches in finding new ways to distribute content. OTT is truly changing video delivery, allowing viewers to offer the shows people want to watch, whenever they want to watch them, across all devices.

This is particularly true for the delivery of content targeted at a specific audience. Employing a shotgun approach by simply launching your channel on a broadcast network with the hope that it is going to be picked up by your target demographic is inefficient and often ineffective. That's why we launched C-Suite TV as an on-demand, OTT network.

From inception to launch, our goal was to create and deliver business-focused content that would entertain and inform the world's top executives, giving the inside scoop on what was going on in the boardrooms of the world's leading organizations and provide insight into the trends that will shape the business world in the years to come.

Business leaders who form the ranks of the C-Suite (a term coined to refer to an organization's top executives like the CEO, CFO or CMO) have incredibly hectic schedules, often working long days or travelling across the globe. This of course can put severe limitations on how and when they can watch TV - C-Suite viewers need to be able to consume their chosen content on the go, and of course, this content needs to be targeted to their specific interests or requirements.

Knowing what they want to hear, watch and learn, we were confident that we could create and monetize content that would appeal to this discerning, wealthy, yet exceptionally time-sensitive audience, but we needed a partner who knew the OTT delivery business back to front. We partnered with Piksel, a company with a long history of providing innovative video delivery services to brands and media organizations worldwide. The cloud-based Piksel Video Platform is fundamentally viewer-centric, allowing the user experience to be uniquely tailored to the viewer.

What differentiated Piksel was the company's background in managed services. Once Piksel had built the channel using the Piksel Video Platform as a basis, we were able to leave the management of the back-end in the hands of specialists, allowing us to fully focus on what we do best - that is, the creation of compelling content for an audience which we know well.
Piksel's technology also offered the ability to monetize everything from day one - and as the content creator, we were able to retain 100 percent of the revenue. From a business perspective, this was of course a win-win! But it is also a winning situation for everyone along the chain - C-Suite executives get their desired content at the times that suit them and on the devices they want to watch it on, advertisers get return on their investments, and C-Suite TV becomes a self-sustaining business.

I'm confident that we'll see more bespoke channels launched with an underlying OTT strategy as a basis. It has been a seamless experience, and we've enjoyed great success so far - OTT offers the potential for content creators to be pioneers, safe in the knowledge that if their content is compelling enough, it will reach the target audience. In effect, the onus is back on the content creator - success is in your hands!

Piksel has designed, built, and managed online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland.


Tags: iss096 | jeffrey hayzlett | c suite | myob | Jeffrey Hayzlett
Contributing Author Jeffrey Hayzlett

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Articles
Shedding Light on the Blackmagic Pocket Cinema Camera 4k BMCPP4K
Garth de Bruno Austin “What is it about light that has us craving it?” Is the question asked in the opening seconds of Garth de Bruno Austin’s latest short, The Colour of Light. Exploring this natural, human need as well as our innate desire to control it, Garth’s film showcases everyday people going about their lives in differing degrees of luminance, whether that be an artificial streetlight or a natural morning sunrise.
Tags: iss134 | blackmagic | cinema camera | 4k | cpp4k | Garth de Bruno Austin
Contributing Author Garth de Bruno Austin Click to read or download PDF
Using Wireless Transmission
Jeremy Benning Wireless acquisition is a staple of live sports, entertainment and reality shows where cable free capture permits shots not previously possible, for health and safety reasons, and gives the camera-operator greater artistic licence to roam. The same is increasingly true of narrative drama where cinematographers are keen to work handheld or Steadicam where that helps tell the story. Any equipment which frees their movement and time by being lighter, easier to use and reliable in performance is going to tick a lot of boxes.
Tags: iss134 | wireless | 4k | transmission | Jeremy Benning
Contributing Author Jeremy Benning Click to read or download PDF
Accelerated Workflows with eGPU
Mike Griggs From the UK’s National Trust to magazine publishers to manufacturers, digital content creator Mike Griggs has a wide and varied portfolio of clients for whom he creates 3D art, motion graphics and multimedia exhibits. A typical day might involve sampling birdsong near Virginia Woolf’s country estate or creating 3D animations for VR. To keep on top of these demands, Griggs wanted to take the full power of the GPU computing revolution on the road.
Tags: iss134 | sonnet | egpu | amd | post production | editing | Mike Griggs
Contributing Author Mike Griggs Click to read or download PDF
An Obituary to Timecode
Bruce Devlin - new A stoic and persistent character that stubbornly refused to change with the times, Timecode has finally passed on, but no-one has noticed. A long-lasting industry veteran, Timecode was brought into this world at an uncertain date in the late 1960s due to the needs of analogue tape workflows and the demand for synchronisation between audio and video devices. A joint activity between SMPTE and the EBU led to the work on Time and Control codes starting its journey to standardisation in the early 1970s.
Tags: iss134 | timecode | smpte | ebu | edit | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
The Wireless Way to 4k
JP Delport DTC’s AEON group of products have been specifically designed for the 4K market. We encode with the more efficient HEVC algorithm, which means we are taking a 12G signal and compressing it to a bitrate that can be managed over an RF link. So what makes this a leading idea in the 4K revolution?
Tags: iss134 | wireless | 4k | transmission | JP Delport
Contributing Author JP Delport Click to read or download PDF