E-mail marketing and building a list of subscribers


Den Lennie TV-Bay Magazine
Read ezine online
by Den Lennie
Issue 99 - March 2015
 

 

Email marketing is still by far the single most effective way to build long term prospective clients relationships with clients.

In my own business www.fstopacademy.com, we offer free reports to get you started and then we follow up with email. Only after a two-month period do we begin to offer products for sale. Nobody likes the hard sell without a bit of understanding in advance of who you're dealing with, and what knowledge and experience you have to offer.

Once you've created a report and it's on your website, what happens next? Well, now you have to create a series of emails and an 'opt in' form so that you can capture the data (contact details) and follow up with that customer regularly via email.

So, you may be asking, what exactly is an email auto responder?

In simple terms, an email auto responder is a piece of software that allows you to automatically send emails to multiple subscribers at the same time.

Your group of subscribers is often known as your 'list', and in some cases, these lists can grow to many thousands of people.

The beauty of this style of marketing is that it's very efficient because you can send one email to 10,000 people with the click of a mouse.

There are numerous companies offering this service. Popular email auto responders include:

- A weber
- Mailchimp
- Constant Contact
- Get Response
- Infusion Soft
- Ontraport


 

There are two key aspects to working with auto responders. The first part is called an 'opt in' form. This is the little box which asks for your name and email address, and you need to add this to your web page.
This webpage is often known as a landing page and will typically have a headline, a sub headline and a call to action (CTA). The headline is designed to grab the attention of the web visitor, and the sub headline generally offers the information that person might be looking for.

The call to action is simply instructions telling the person that if they want the information (free report) they just need to fill in their name and email address in the box and the report will be sent to them immediately.

 

 

The second key element is the emails themselves. Once the person has done this, the auto responder goes to work. Firstly the auto responder will send an email confirming that they want to receive the information they've just requested. This is known as a 'double opt in' process and it's very important that you get this second permission before sending them the report and further emails. (By getting this secondary confirmation, it means that this person is absolutely sure they want to receive your emails, and that they didn't just 'accidentally' gave you their name and email address.)

Once this step has been completed, the auto responder will then automatically send the report and all subsequent follow up emails! Magic!

There is some work involved in setting up the auto responder sequence explained above, plus you now need to write a number of emails which will be sent at regular intervals once the report has been sent. But once you've done it, every time a new subscriber fills out their details on your landing page, the auto responder kicks in and will send out these emails automatically. This means that while you are filming jobs or on holiday, this system communicates with that prospective customer with no additional work from you.

I have no idea why more businesses do not use this method, because it's simple, cheap and a very effective way of nurturing customers, and all of it's done automatically.

These emails then nurture the relationship, leading to, and maybe offering the prospect a chance to give you a call or better still, you contact them at an appropriate time to discuss their project and how you might be able to help them. The advantage of this method of lead nurture is that you get an opportunity to show your personality to the prospect before the point at which you need to get on the phone.

Of course, there is no reason why at the end of every email, you have an offer for them to give you a call. For example, you could have a P.S. that says, "if you're ready to discuss a project, please call and see how I can help you further" and insert your phone number. Identifying what works best for your market is something that you can only develop over time and don't forget to test.

Only send relevant information that directly relates to the initial enquiry. That way you have a greater chance of succeeding in winning the business.

Excerpt taken from Den Lennie's book "Business for Filmmakers, the Quick, Dirty and Uncensored SECRETS to a Six-Figure Video Business from the World's Ballsiest Filmmaker"

To read more and download a free chapter at
www.businessforfilmmakers.com


Tags: iss099 | e-mail marketing | subscribers | list | video industry | Den Lennie
Submitted by Den Lennie Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Alister Chapman and Big Sensors

    Alister Chapman and Big Sensors

  • Clear-Com FreeSpeak II at IBC 2014

    Clear-Com FreeSpeak II at IBC 2014

  • Videosys Wireless Transmitters at BVE 2014

    Videosys Wireless Transmitters at BVE 2014

  • Projects Department on BroadcastShow LIVE at IBC

    Projects Department on BroadcastShow LIVE at IBC

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Calrec Callisto at IBC 2013

    Calrec Callisto at IBC 2013

  • Workstation Specialists at BVE 2013

    Workstation Specialists at BVE 2013

  • Look Listen Experience in Manchester

    Look Listen Experience in Manchester

  • Look Listen Experience in Glasgow

    Look Listen Experience in Glasgow

  • Communications Specialists at NAB 2012

    Communications Specialists at NAB 2012

  • Thear Technology Limited at ProVideo2011

    Thear Technology Limited at ProVideo2011

  • Tiffen at IBC2011

    Tiffen at IBC2011


Related Shows
  • BVE 2013 Day 2

    BVE 2013 Day 2


Articles
Not all power is created equal
Jose Flores Battery companies are quickly coming to realize that as new technologies continue to emerge, power solutions cannot be a one-size-fits-all commodity. There is no single battery for every situation, but instead a myriad of choices to accommodate even the most complex requirements. Below are five common videographer or photographer scenarios with the corresponding power option that will best fit the situations' needs
Tags: iss122 | power | battery | core | swx | Jose Flores
Submitted by Jose Flores Read this article in the tv-bay digital magazine
The Future of Bournemouth Air Festival
Georgia Tolley For the past two years I have had the opportunity to present live at the Bournemouth Air Festival (BAF), which, as a Television & Broadcasting student from the University of Portsmouth, was a fantastic way to see first-hand how an outside broadcast works...whilst getting paid!
Tags: iss122 | portsmouth uni | citv | baf | bournemouth air festival | Georgia Tolley
Submitted by Georgia Tolley Read this article in the tv-bay digital magazine
The Benefits of LED Lighting in Broadcast
Rod Aaron Gammons The humble LED studio light has come a long way since its introduction. In the early days adoption was low, while scepticism that the quality and functionality of LEDs could rival traditional tungsten lighting was high. There has been a period of adjustment, challenges (particularly around light quality and manufacturing) overcome and the broadcast, media and entertainment industry has gradually grown more accepting of the technology and its benefits.
Tags: iss122 | rotolight | led lighting | celbro studio | bbc | mtv | trt | anova pro | Rod Aaron Gammons
Submitted by Rod Aaron Gammons Read this article in the tv-bay digital magazine
How to illuminate a better shot
Chuck Edwards LED (Light Emitting Diode) technology built for the general lighting market is designed to meet very different criteria than the critical lighting requirements for image capture. While LEDs may be a suitable lighting option for some photography and videography, critical applications, such as feature film, production requires users to understand the limitations, capabilities and advantages of the many types of LED technologies and fixtures available on the market today.
Tags: iss122 | led | lighting | cct | rpt | remote phosor technology | Chuck Edwards
Submitted by Chuck Edwards Read this article in the tv-bay digital magazine
Consumer of the shelf technology is coming
Bruce Devlin I had the privilege last week of sitting in a strategy session of the Digital Production Partnership where we were concerned with predicting the future. As Niels Bohr once famously said, "Predictions are really hard - especially when predicting the future". One of the attendees made a comment about camera technology and I instantly thought about the latest greatest and most expensive High Dynamic Range, Wide Colour Gamut, Low Noise, High Sensitivity wonder-device that are being talked about at the technological bleeding edge of the industry.
Tags: iss122 | gopro | cots | class | mrmtf | dpp | Bruce Devlin
Submitted by Bruce Devlin Read this article in the tv-bay digital magazine
What are the challenges of AoIP
Craig Newbury At the setup of a recent Outside Broadcast (OB), I was privy to an attempt to pass a signal across two independent Audio over IP (AoIP) enabled trucks. In an SDI world, this bridge would have been as simple as coupling two BNC cables together, but here the engineers quipped about the additional and sometimes challenging processes of connecting one truck's IP router to the other's. What range, what subnet, what protocol? And so, I was introduced first-hand to some of the practicalities of transitioning from SDI to AoIP within a live production environment.
Tags: iss122 | aoip | madi | wohler | Craig Newbury
Submitted by Craig Newbury Read this article in the tv-bay digital magazine
A transformation in aquisition technology
Malcolm Harland KitPlus spoke with Malcolm Harland of Garland Partners to find out how the requirements and capabilities of acquisition technologies have changed since the early 2000s and what the state of play now is.
Tags: iss122 | garland partners | liveu | lu600 | h.265 | hevc | Malcolm Harland
Submitted by Malcolm Harland Read this article in the tv-bay digital magazine
Polecam user review
Phil Vinter When it comes to filming from above, drones have dominated in recent years. But restrictions on where and when they can be used means there is still a demand for traditional style jibs.
Tags: iss122 | polecam | review | Phil Vinter
Submitted by Phil Vinter Read this article in the tv-bay digital magazine
Libec HFMP out of the box review
KitPlus Just before we all broke up for Christmas we took delivery of a new 'thing' at KitPlus HQ. Our first reaction was surprise and a little curious as to how it was going to make itself useful. What's the point?
Tags: iss122 | libec | hfmp | monopod | idx | hands free monopod | KitPlus
Submitted by KitPlus Read this article in the tv-bay digital magazine
Dick Hobbs is counting heads
Dick Hobbs. Now I am absolutely not going to get into politics in this column. But as I wrote last month, I am a bit concerned about truth and honesty. As I am sure we all are.
Tags: iss122 | dick hobbs | cnet | neilsen | Dick Hobbs.
Submitted by Dick Hobbs. Read this article in the tv-bay digital magazine
The Transistion in Audio Monitoring
Shane Toven As signal chains have become increasingly complex, the challenges involved in managing and monitoring these paths have multiplied exponentially. Over the past few decades, we've migrated from handling a single channel of content using composite video and analog audio pairs, to elaborate multi-channel facilities routing HD video with embedded audio over SDI or in many cases discrete AES pairs. These audio signals are often a mix of 5.1 and stereo programs and in many cases encoded to or decoded from Dolby at some point in the chain.
Tags: iss122 | aes | ebu r128 | atsc a85 | aes67 | Shane Toven
Submitted by Shane Toven Read this article in the tv-bay digital magazine
The now and how of LED Lighting
Tama Berkeljon LED lighting has come a long way from the days when companies like Outsight were ridiculed by major manufacturers at trade shows because, the manufacturers asserted, technology couldn't be entrusted with the requirements of our industry.
Tags: iss122 | led lighting | outsite | cri | tlci | dmx control | Tama Berkeljon
Submitted by Tama Berkeljon Read this article in the tv-bay digital magazine
Libec TH-X Tripod review
Nick Robbins It is worth highlighting that I am primarily an Editor. Like many of us, over the years I have regularly been involved in the entire creative process in some capacity but increasingly I am asked to go out and film the simpler corporate jobs such as exhibition stands or a 'piece to camera' for YouTube, Vimeo etc. and embedded into the customer's web site. These tend to be the jobs which wouldn't happen at all if the client had to pay for the whole package; camera, sound, director, kit hire, etc.
Tags: iss122 | libec | th-x | tripod | Nick Robbins
Submitted by Nick Robbins Read this article in the tv-bay digital magazine
6 Misapprehensions of MAM
Julian Wright Implementing a media management system is considered to be a risky business. The perceived complexity, upheaval and perception of failure can be so daunting that the risk may seem to outweigh the reward. But, like so many business technologies, MAM have been transformed in recent years and it's time to debunk some common MAM myths.
Tags: iss121 | mam | blue lucy | capex | Julian Wright
Submitted by Julian Wright Read this article in the tv-bay digital magazine
MAM needs to adapt or die
Tim Child The media landscape has shifted dramatically over recent years. Content providers are under increasing pressure to deliver compelling content to multiple platforms. Also, the production and distribution of video is no longer limited to traditional broadcasters, which face rising competition from a range of media providers. We are also seeing a massive increase in video being produced to broadcast quality by companies using it for other purposes, such as marketing, site surveys, internal communications, and a whole host of other applications.
Tags: iss121 | mam | cantemo | hybrid cloud | virtual reality | Tim Child
Submitted by Tim Child Read this article in the tv-bay digital magazine
Assets in the air
Paul Wilkins People everywhere are talking about "the cloud", as if it is somehow something (1) new and (2) intrinsically exciting. It really is neither of those things. In the IT world, software as a service (SaaS) has been around since the 1960's when organisations bought the use of mainframe software on a time-sharing basis.
Tags: iss121 | tmd | cloud | mam | era | coeus | Paul Wilkins
Submitted by Paul Wilkins Read this article in the tv-bay digital magazine
Mr MXF thinks the future is made of components
Bruce Devlin The recent SMPTE IMF plugfest that was kindly hosted by Fox in Burbank gave the vendors, users and content owners a chance to discuss the fine details of the IMF standard and to get excited about where it will take the Post Production community.
Tags: iss121 | imf | smpte | plugfest | st 2067 | class | Bruce Devlin
Submitted by Bruce Devlin Read this article in the tv-bay digital magazine
Challenges for MAM with varying production types
Jonathan Aroesty Many media asset management platforms are designed to handle the immense number of assets needed for today's fast-moving, content-heavy productions. Since every production is unique, each has its own set of asset management requirements and workflow needs. While the unique workflows vary, a common necessity for an easy-to-use interface with the ability to efficiently organize and manage large amounts of content is required, regardless of the type of production you are working on.
Tags: iss121 | pronology | mam | media asset management | Jonathan Aroesty
Submitted by Jonathan Aroesty Read this article in the tv-bay digital magazine
Grading Quantum Break
Juan Ignacio Developed by Remedy Entertainment, published by Microsoft Studios and produced by Lifeboat Productions, the sci-fi game Quantum Break is an interactive and integrated live-action TV show that features actual characters chosen by the players game choices.
Tags: iss121 | grading | quantum vbreak | remedy entertainment | vfx | mistika | Juan Ignacio
Submitted by Juan Ignacio Read this article in the tv-bay digital magazine
Outside the fixed curriculum
Emma Benson If you're wondering whether or not to do some extracurricular work outside of your timetabled course, the answer should always be yes. The more you further your experience and skills the brighter your future will look
Tags: iss121 | citv | portsmouth university | student | Emma Benson
Submitted by Emma Benson Read this article in the tv-bay digital magazine
5 top tips to getting the grade you want
Tom Russell Generally speaking, a grade session can be broken down into two distinct parts - managing the people involved and managing the grade itself. As colourists, we know that unless both of these criteria are satisfied, it is likely that the client will walk away from the project unhappy and not return to us with the next job.
Tags: iss121 | grading | top tips | Tom Russell
Submitted by Tom Russell Read this article in the tv-bay digital magazine
Small post houses delivering a big service
Jack Wenzinger In today's fast-paced world of video production, the importance of a well-organized, responsive media asset management system cannot be overstated. After all, time is money, and the more quickly people can find and retrieve the exact content they need, the more quickly they can complete their video projects ¦ and capitalize on the content.
Tags: iss121 | wazee | post | mam | Jack Wenzinger
Submitted by Jack Wenzinger Read this article in the tv-bay digital magazine
Sully - Grading a miracle
Maxine Gervais We all know the story. On 15 January 2009 an Airbus A320 took off from LaGuardia airport in New York, heading for Charlotte. Just a couple of minutes later the plane flew through a flock of Canada geese and blew out both engines. Knowing the risk of crashing into heavily populated areas, Captain Chesley Sullenberger - Sully - aimed for the only long flat surface he could see: the Hudson River.
Tags: iss121 | sully | grading | filmlight | Maxine Gervais
Submitted by Maxine Gervais Read this article in the tv-bay digital magazine
Dick finds the truth out there
Dick Hobbs. The Oxford English Dictionary has determined that its word of the year for 2016 was "post-truth". We'll skip over the fact that it is, clearly, two words.
Tags: iss121 | dick hobbs | michael gove | smpte | fake news | Dick Hobbs.
Submitted by Dick Hobbs. Read this article in the tv-bay digital magazine
Smarter Branding
James Gilbert The past decade of multi-channel digital broadcasting has created a paradox. The addition of OTT, VoD and other online services only serves to add to it.
Tags: iss121 | branding | graphics | pixel power | James Gilbert
Submitted by James Gilbert Read this article in the tv-bay digital magazine
Mixing console displays - central to usability
Paul Hooper Since the introduction of assignable controls on mixing consoles, it has been essential to provide sound engineers with a clear picture of what the function and status is of each fader and other associated controls. Consoles can have over 100 faders. To allow the sound operator to keep track of the function of each panel and its current settings, clear, compact displays are needed.
Tags: iss121 | calrec | consoles | Paul Hooper
Submitted by Paul Hooper Read this article in the tv-bay digital magazine
The secret to global Gogglebox success
Chris Cooper People all over the world love watching other people watch TV. What many of us thought was a ridiculous notion when Gogglebox first aired in the UK in 2013, has since become a worldwide phenomenon. 'Gogglebox is held up by the global industry and broadcast community as an example of excellence in audience engagement and production innovation, and is being produced in local versions around the world.
Tags: iss121 | forscene | gogglebox | ch4 | kite entertainment | marjan tv | studio lambert | Chris Cooper
Submitted by Chris Cooper Read this article in the tv-bay digital magazine
The future of post production
KitPlus

Love it or hate it, 2016 will certainly be a year to remember, for many reasons.

In the world of post-production, we've seen high dynamic range become incorporated into UK studio pipelines for the very first time. We watched Ang Lee demonstrate exactly what you can do by shooting at 120 frames per second in combination with stereo 3D. We've even become stunned spectators as film steadily makes a comeback as a creative medium, and VR goes from tinkerer specific to becoming a fully-fledged consumer technology to buy.

Tags: iss121 | blackmagic design | post production | hdr | rec 709 | rip hamton oneil | simon westland | KitPlus
Submitted by KitPlus Read this article in the tv-bay digital magazine
The world is not flat
David Schleifer The world is all around us. We have a lot of cues that make us aware of how we fit into a 3D space. Many of these cues, senses and reactions are survival instincts. For example, the ability to hear someone walk up behind us, to see movement in our peripheral vision, a sense of how we are oriented when we move our bodies or swivel our head. All of this creates an overwhelming amount of data that we seamlessly interpret as we go around our day getting our morning coffee, driving, walking through crowds, diving into pools, and everything that we as people do in our lives.
Tags: iss120 | vr | 3d | primestream | David Schleifer
Submitted by David Schleifer Read this article in the tv-bay digital magazine
Broadcasting virtual reality to the world
Steve Plunkett Following the recent launch of a number of virtual reality (VR) headsets, such as the Oculus Rift and HTC Vive, VR is introducing new and compelling platforms for broadcasters to deliver their content, and new ways for audiences to consume.
Tags: iss120 | virtual reality | vr | ericsson | Steve Plunkett
Submitted by Steve Plunkett Read this article in the tv-bay digital magazine
Live streaming and the power of your own channel
Liam Laminman We've just celebrated 80 years of television. And it's been quite a journey from the birth of television to where we are now.
Tags: iss120 | trickbox | streaming | facebook live | youtube | ota | Liam Laminman
Submitted by Liam Laminman Read this article in the tv-bay digital magazine
Top gadgets for 2017
Beth Zarkosh Wow - 2016 - we certainly didn't see you coming. Thankfully, one thing we can reliably see coming in the midst of our increasingly unpredictable futures, are the beautiful range of shiny inventions, gadgets and technological wonderment of the year 2017 - so put today's headlines to one side and enjoy this rare opportunity to take a look at a reliable and bright future.
Tags: iss120 | editors keys | hitfilm 3 express | vr | fire tv | touch bar | a7r | smart watch | Beth Zarkosh
Submitted by Beth Zarkosh Read this article in the tv-bay digital magazine
The eye in the sky
Julian Marks EVENT360 specialises in production and delivery of sport presentation, entertainment and stadium ceremonies, and, as such, we're always looking for new, interesting, and innovative crowd engagement tools.
Tags: iss120 | london 2012 | eye in the sky | herocast | nfl | event360 | Julian Marks
Submitted by Julian Marks Read this article in the tv-bay digital magazine
Radio cameras bring a live broadcast to life
Tony Valentino Radio cameras bring a live broadcast to life - especially news, sports and studio shows - by their ability to roam around and move in closer to a subject. They capture a more natural spectator's view than a camera that is fixed at one point, and usually get the most intimate shots and the most exciting angles in a production. Today they are indispensable for covering large outdoor events - but if they have a weakness, it is probably the antenna.
Tags: iss120 | bsi | radio camera | ref-cam | wireless | sports | Tony Valentino
Submitted by Tony Valentino Read this article in the tv-bay digital magazine
Social streaming and broadcast
Craig Moehl We are witnessing a growing trend from broadcasters looking to complement TV content with social streaming. When done well, it can really help increase consumer engagement on a huge scale and we have seen some great examples of it over recent months. At the recent Kit Plus Show, I talked about the marriage between broadcast and social streaming, what works, and what some of our customers have been doing in this arena.
Tags: iss120 | streaming | social media | Craig Moehl
Submitted by Craig Moehl Read this article in the tv-bay digital magazine
Trends in IP based broadcast
Glodina Lostanlen The momentum behind moving media operations to IP-based environments is unstoppable and to stay ahead of the competition these days, companies need to be migrating operations away from rigid, single-purpose components and towards software-based common computing resources.
Tags: iss120 | ip broadcast | imagine | cots | SMPTE | AMWA | VSF | EBU | Glodina Lostanlen
Submitted by Glodina Lostanlen Read this article in the tv-bay digital magazine
You need more damn pixels
Jan Weigner There has obviously been a lot of chatter in recent years about 4K, but is it enough? 8K and beyond is where the excitement lies, but not in the way you might think. 8K and beyond for broadcast, both of which are easily achievable in a software-only, IP environment, may seem a bridge too far for most at the moment, and they're probably right¦for now.
Tags: iss120 | cinegy | 8k | more pixels | vr | Jan Weigner
Submitted by Jan Weigner Read this article in the tv-bay digital magazine
Mr MXF thinks the future is bright
Bruce Devlin I have had the good fortune to spend some time with students at Southampton Solent, The University of Surrey, Ravensbourne and Godalming College in the last few weeks. Although student numbers are down on the technology courses, enthusiasm is high and the passion for the broadcast and media industry is evident in the eyes of the stars of tomorrow.
Tags: iss120 | university | ravensbourne | surrey | class | Bruce Devlin
Submitted by Bruce Devlin Read this article in the tv-bay digital magazine
Health and Safety gone mad
Dick Hobbs. The first true broadcast television service started 80 years ago, on 2 November, 1936. Its home, famously, was Alexandra Palace, a vast and really rather run-down building on top of Muswell Hill in north London. Originally opened in 1873, and re-opened in 1875 after a catastrophic fire, it was built primarily as an entertainment venue. Indeed, it was built as "a palace of the people", a usage of that expression a century or more before most of us associate it.
Tags: iss120 | ally pally | bbc | alexandra palace | Dick Hobbs.
Submitted by Dick Hobbs. Read this article in the tv-bay digital magazine
You can have your OTT and IP IT too
Peter Blanchford It has taken a long time, for a variety of reasons, but the rising tide of pushing mainstream content over IP is now commonplace.
Tags: iss120 | starfish | ip | ott | Peter Blanchford
Submitted by Peter Blanchford Read this article in the tv-bay digital magazine
80 years of broadcast and how far we have come
Neil Maycock The BBC delivered its first continual public broadcast 80 years ago, that included coverage of the BBC Television Orchestra and famous musical comedy star Adle Dixon. This was a world first heralding the beginning of continuous broadcasting in the UK and kicking off the broadcast industry's constant search for new ways to improve the accessibility and quality of television content.
Tags: iss120 | sam | snell | bbc | Neil Maycock
Submitted by Neil Maycock Read this article in the tv-bay digital magazine
Where university meets universe with Tim Peake
Georgia Thirtle If you had told me last year that, going into my second year at the University of Portsmouth, I would have met and interviewed Tim Peake, then I would have probably laughed and said something along the lines of "I wish". Well, turns out I didn't have to wish, because I did just that.
Tags: iss120 | tim peake | education | ccitv | Georgia Thirtle
Submitted by Georgia Thirtle Read this article in the tv-bay digital magazine
Diversify or Die
Steffan Hewitt This headline of this article is a simple fact, diversify or die! It is necessary for survival as well as interest of mind to do this within business. "If a farmer can no longer produce crops because no-one wants them he must diversify or die." Caravans, glamping, corporate days in the country with hunting, fishing and shooting; these are just some of the changes that Britain's' farmers have made or they have gone out of business.
Tags: iss120 | polecam | red bull | f1 | Steffan Hewitt
Submitted by Steffan Hewitt Read this article in the tv-bay digital magazine
Smart audio - the way foward for live broadcast production
Anthony Wilkins Today's broadcast facilities are facing ever-increasing demands on their resources as they strive to keep up with consumers who expect more content on more devices, both where and when they want it.
Tags: iss119 | junger | audio | Anthony Wilkins
Submitted by Anthony Wilkins Read this article in the tv-bay digital magazine
The importance of a low noise floor
Alan Wheable The Noise Floor of a piece of T&M equipment is the inherent noise (or intrinsic jitter) introduced by the equipment itself. The level of inherent noise affects the accuracy and repeatability of jitter measurements that can be made, especially when measuring low levels of jitter. With the permitted 100KHz jitter on a 12G-SDI signal being only 0.3UI, it is important to establish the total level of jitter in the signal path to ensure that it does not exceed this limit and cause data errors.
Tags: iss119 | omnitek | test and measurement | intrinsic jitter | Alan Wheable
Submitted by Alan Wheable Read this article in the tv-bay digital magazine
Space lights and a man called Bill
Ian Muir The Space Light has become one of those universally used fixtures which inhabit many film sound stages, as well as finding employment within studio-based broadcast productions.
Tags: iss119 | space lights | ac entertainment | benny lee lighting | bill chitty lighting | Ian Muir
Submitted by Ian Muir Read this article in the tv-bay digital magazine
Hacking Hell
Dick Hobbs. There was a really scary story in the news a week or two ago. In the words of Yves Bigot, director-general of TV5 Monde, "we were a couple of hours from having the whole station gone for good".
Tags: iss119 | hacking | hackers | dick hobbs | Dick Hobbs.
Submitted by Dick Hobbs. Read this article in the tv-bay digital magazine
The value of an industry placement
Abbie Smith Do a placement after the second year of your degree they said, it'll be fun they said! You know what, they were right!
Tags: iss119 | tvfutures | placements | student | Abbie Smith
Submitted by Abbie Smith Read this article in the tv-bay digital magazine
Rethinking standards in the media world
Bruce Devlin It's actually a more difficult question than you think. When I ask the majority of engineers this question, I will get a technical answer. It will be something like "to be sure we meet the specification" or "to be sure we don't put bad signals on air" or "so that I don't get fired for getting loudness wrong"
Tags: iss119 | qc | monitoring | mr mxf | class | Bruce Devlin
Submitted by Bruce Devlin Read this article in the tv-bay digital magazine
Cause and effect of jitter in an operational IP video network
Paul Robinson What are the advantages of moving to an IP infrastructure?
Tags: iss119 | ip | tektronix | cots | jitter | Paul Robinson
Submitted by Paul Robinson Read this article in the tv-bay digital magazine