Articles
Gaining insight in a fragmented broadcast world
Keith Bedford The proliferation of mobile devices, on-demand content and the fragmentation of viewing habits makes the task of measuring TV audiences and the level of audience participation a bigger challenge than ever before. While the ways that consumers' access content may have changed radically, broadcasters' need for an accurate view of who is watching what, when and how haven't.
Tags: iss110 | ebs | pawa | mobile | barb | ofcom | listing data | Keith Bedford
Contributing Author Keith Bedford Click to read
EPG: Guiding content discovery
Keith Bedford Digital TV is something that we've become accustomed to, we don't think about how we search and select the vast volume of content that's now available to us, we just know that with the press of a button we can see what's on, record our favourite shows, series link them, select recommendations based on our previous viewing habits and pay for downloaded content that we then own.
Tags: iss095 | keith bedford | EBS | content | connecting | tv data | worldwide | Keith Bedford
Contributing Author Keith Bedford Click to read
HD Video on your website
N/A Video has become an affordable way to effectively connect with your customers. Whether you are a content producer or equipment manufacturer there are fewer ways to communicate a message more quickly, concisely and with as much impact. This article looks at how the current state of online video, what the opportunity is, and how to get started.
Tags: iss051 | hd video on your website | online video | hd online | youtube | alpha wave media | N/A
Contributing Author N/A Click to read
Total Articles: 3 [1-3]