Ensuring online video revenue in the face of piracy


Helge Hoibraaten TV-Bay Magazine
Read ezine online
by Helge Hoibraaten
Issue 80 - August 2013
When it comes to distributing video online, broadcasters and other content distributors have seen a substantial viewing time amongst certain demographics move from traditional channels to piracy. Numerous debaters have tried to give a definite answer to whether this hurt sales and current business models, or if this is complimentary add on viewing. Personally however, I believe it is fair to conclude that, at least in the long run, substantial piracy will hurt rights holders. I also believe we have fair proof of functional anti piracy measures that works.

Market leader broadcasters in the Nordics have taken an active positive measure by providing most or all of their content through the open Internet to all screens connected. By doing so, they have become leaders in their respective online video markets as well. And even though piracy continues to grow globally, this group of broadcasters has created online video services that beat the pirates at their own game in their own turf. Many of these services are based on subscription, or a mix of subscription and ad based income.

The services have been so successful that these broadcasters have been able to regain audience share from the cribs of The Pirate Bay, one of the worlds most famous file-sharing piracy communities.
In fact, according to a 2013 survey by Norwegian market research firm Ipsos MMI, for the copyright organization Norwaco, piracy has fallen sharply in Norway. Illegal downloading of television shows dropped by more than half from 2008 to 2012, and illegal downloading of films was down by almost half over the same period. This is despite the fact that Norwegian law did not offer much protection against piracy until this year. In a July 2013 article covering the topic in Norways newspaper Kampanje.com, copyright lawyer and former University of Oslo professor Olav Torvund points to the legal video-streaming services as the most likely cause to this dramatic change.

What made these services so strong? I believe by persistently focusing on delivering high quality services, and with no hold back on the content to protect linear viewing are major factors. In addition enabling easy content-browsing, and building their portals so that end users get tempted by, interested in, and excited about the content, and in turn become loyal to their online video brands have been key.
In other territories we often see protection of traditional business models putting a high constraint on the development of user friendly and successful streaming services from the major players in the market. But we also see complicated, manual and slow workflows hinder companies from getting a break through.

In Vimond Media Solutions we believe content availability to be the future. And we believe our customers, amongst them most of the major Nordic commercial broadcasters, are proving that there are good reasons for taking active and direct control of your content distribution. We believe this to ensure a major position for them in the fast growing online consume of content. We are also proud to see that in this pursuit they trust us to be their partner for continued success, to help them always ensuring high quality, easy and efficient workflows and commercial success. The audience, finding rich and efficient services available, has now less reason to pirate the content, and this seems to have a proven dramatic effect on audience behavior.


Tags: iss080 | piracy | vimond | solution | online video revenue | monetization | video players | beating | anti piracy | Helge Hoibraaten
Contributing Author Helge Hoibraaten

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Keeping An Eye on Piracy with Viaccess-Orca at IBC 2018

    Keeping An Eye on Piracy with Viaccess-Orca at IBC 2018

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • 12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

    12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

  • The Latest Production Control Solution from TSL Products at IBC 2018

    The Latest Production Control Solution from TSL Products at IBC 2018

  • Intelligent solutions from Broadcast Bionics at NAB 2018

    Intelligent solutions from Broadcast Bionics at NAB 2018

  • All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

    All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

  • JVC monitoring solutions DT-G, DT-E, DT-U, and DT-V range at BVE 2018

    JVC monitoring solutions DT-G, DT-E, DT-U, and DT-V range at BVE 2018

  • IP Ready Prompting Solutions from CueScript shown at BVE 2018

    IP Ready Prompting Solutions from CueScript shown at BVE 2018

  • Quantum Xcellis Scale-out NAS Solutions at BVE 2018

    Quantum Xcellis Scale-out NAS Solutions at BVE 2018

  • Object based Storage Solution from Object Matrix at IBC 2017

    Object based Storage Solution from Object Matrix at IBC 2017

  • GDSYS KVM solutions at IBC 2017

    GDSYS KVM solutions at IBC 2017

  • CellSat - the cell and Ku-band IP satellite solution from Dejero at IBC 2017

    CellSat - the cell and Ku-band IP satellite solution from Dejero at IBC 2017

  • Fibre Optic Solutions from Multidyne at NAB 2017

    Fibre Optic Solutions from Multidyne at NAB 2017

  • Mission Critical IP Transport Solutions from MediaLinks at NAB 2017

    Mission Critical IP Transport Solutions from MediaLinks at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Live Streaming Solution from Verizon at NAB 2017

    Live Streaming Solution from Verizon at NAB 2017

  • Smallest COFDM Transmitter from IMT-Solutions at NAB 2017

    Smallest COFDM Transmitter from IMT-Solutions at NAB 2017

  • TM3 Rackmount solution from RTW at NAB 2017

    TM3 Rackmount solution from RTW at NAB 2017

  • NOA Audio Solutions at IBC 2015

    NOA Audio Solutions at IBC 2015

  • APANTAC openGear Solutions at NAB 2015

    APANTAC openGear Solutions at NAB 2015

  • LIVEU Workflow solutions at NAB 2015

    LIVEU Workflow solutions at NAB 2015

  • NOA Archive Solutions at IBC 2014

    NOA Archive Solutions at IBC 2014

  • Broadstream Solutions at NAB 2014

    Broadstream Solutions at NAB 2014

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Broadstream Solutions on the Oasys stand at IBC 2013

    Broadstream Solutions on the Oasys stand at IBC 2013

  • Loft London Solutions with Cubix on the Oasys stand at IBC 2013

    Loft London Solutions with Cubix on the Oasys stand at IBC 2013

  • NOA Audio Solutions at IBC 2013

    NOA Audio Solutions at IBC 2013

  • Visionary Solutions at NAB 2013

    Visionary Solutions at NAB 2013

  • Visionary Solutions at NAB 2012

    Visionary Solutions at NAB 2012

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • Wohler at IBC 2016

    Wohler at IBC 2016

  • Apantac monitoring over IP at NAB 2016

    Apantac monitoring over IP at NAB 2016

  • Vitec Digital Signage at NAB 2016

    Vitec Digital Signage at NAB 2016

  • ChyronHego Lyric64 at IBC 2015

    ChyronHego Lyric64 at IBC 2015

  • Five Arrows Media Finance at IBC 2015

    Five Arrows Media Finance at IBC 2015

  • WORK Microwave at IBC 2015

    WORK Microwave at IBC 2015

  • LCA - LITEGEAR at BVE 2015

    LCA - LITEGEAR at BVE 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Tiger Technology at BVE 2015

    Tiger Technology at BVE 2015

  • PhotonBeard - LED Redhead - at BVE 2015

    PhotonBeard - LED Redhead - at BVE 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • LCA - Snapgrid lighting control - BVE 2015

    LCA - Snapgrid lighting control - BVE 2015

  • Tektronix at IBC 2014

    Tektronix at IBC 2014

  • Hive Lighting Wasp Plasma Par at IBC 2014

    Hive Lighting Wasp Plasma Par at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • Cambridge Imaging Systems at BVE 2014

    Cambridge Imaging Systems at BVE 2014

  • aQ Broadcast Production Suite at BVE 2014

    aQ Broadcast Production Suite at BVE 2014

  • Sony Wireless Microphones at BVE 2014

    Sony Wireless Microphones at BVE 2014

  • Cinegy on BroadcastShow LIVE at IBC 2013

    Cinegy on BroadcastShow LIVE at IBC 2013

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Softron Media Services on BroadcastShow LIVE at IBC 2013

    Softron Media Services on BroadcastShow LIVE at IBC 2013

  • Oasys Chameleon at IBC 2013

    Oasys Chameleon at IBC 2013

  • Guntermann and Drunck CrossDisplay switching and CCD at IBC 2013

    Guntermann and Drunck CrossDisplay switching and CCD at IBC 2013

  • Global Distribution with mLogic at IBC 2013

    Global Distribution with mLogic at IBC 2013

  • BroaMan at NAB 2013

    BroaMan at NAB 2013

  • Clear-Com: Concert at NAB 2013

    Clear-Com: Concert at NAB 2013

  • Clear-Com: Tempest at NAB 2013

    Clear-Com: Tempest at NAB 2013

  • Phabrix RX2000 at NAB 2013

    Phabrix RX2000 at NAB 2013

  • PlayBox Technology: ScheduleBox at NAB 2013

    PlayBox Technology: ScheduleBox at NAB 2013

  • LiveU: Smart Grip at NAB 2013

    LiveU: Smart Grip at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013

  • Object Matrix at BVE 2013

    Object Matrix at BVE 2013

  • Datavideo on the Holdan stand at BVE 2013

    Datavideo on the Holdan stand at BVE 2013

  • File Catalyst at BVE 2013

    File Catalyst at BVE 2013

  • Miranda at NAB 2012

    Miranda at NAB 2012

  • Guntermann and Drunck at BVE 2012

    Guntermann and Drunck at BVE 2012

  • Jigsaw at BVE North 2011

    Jigsaw at BVE North 2011

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014


Related Shows
  • Philip Bloom chats 4k: BVE Day 2

    Philip Bloom chats 4k: BVE Day 2


Articles
The Biggest Toy Shop in the World
Emma Morrison When Nigel Woodford started his career at BBC Wood Norton in 1962, television was black and white and BBC Two had not yet been launched. In 2018 Nigel will retire, and Richmond Film Services, the pro-audio equipment rental company set up by Nigel in 1973, can count numerous contributions to iconic moments in British cultural, sporting and film history over this time.
Tags: iss133 | richmond film services | audio rental | auction | liquidity | go-dove | Emma Morrison
Contributing Author Emma Morrison Click to read or download PDF
OB999 Accelerates Hill Climb Broadcast
Nick Collier Over the last century, The Shelsley Walsh Speed Hill Climb has been attempted by some of the world’s most accomplished racing drivers striving to be the fastest up the 1,000 yard, 1 in 6 gradient track.
Tags: iss133 | ob999 | blackmagic | atem | multicam | videohub | cleanswitch | premiere pro | hyperdeck | Nick Collier
Contributing Author Nick Collier Click to read or download PDF
Ride along on the Tour de Tech at IBC
Lorna Garrett Finding your way through the halls and aisles of the massive IBC can feel a bit like attempting to complete all 21 stages of the Tour de France — but in far fewer days. But have no fear; your team at Garland is all geared up and ready to show you the best on show at this year's exhibition.
Tags: iss133 | garland | liveu | lu600 | media excel | teracue | wisi | broadcast wireless systems | bws | artel | ibc | Lorna Garrett
Contributing Author Lorna Garrett Click to read or download PDF
IBC in a post Brexit world
Peter Savage 2 Cast your mind forward and we are not in 2018 but next year and, yes, it’s you and me walking to the departure lounge to catch the plane to IBC just as I, and perhaps also you, have done for the last 25 years. (By the way, where is my long service award – and perhaps a new pair of shoes as I must, surely, have walked the equivalent of five Caminos covering the 12 halls in the Rai). We are at the gate and my imagination kicks in as I hypothesize on what the trip might look like next year. I leave it to you to decide which is closest to what might be to come.
Tags: iss133 | azule | brexit | ibc | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF
Why are trade shows still important
Mike Crimp First, the disclaimer: as the CEO of a rather large trade show, my opinion is likely to be skewed. However, I wouldn’t be here – now in my eighth year at IBC - if I didn’t truly believe that well-curated trade shows like IBC are a hugely important resource for our industry.
Tags: iss133 | ibc | innovation award | Mike Crimp
Contributing Author Mike Crimp Click to read or download PDF