Finding the right online video solution


TV-Bay Magazine
Read ezine online
Choosing the right online video platform is crucial to having a successful online video strategy. It’s not just a platform that enables your audience to access your content, it’s also a device that you can use to measure the success and learn more about your audience to build a community and increase engagement.
Content owners frequently ask about the benefits of StreamMP over video hosting sites such as YouTube, but I must first explain that although they serve some similar requirements they are two quite different platforms.
YouTube by nature was born to serve the user generated content network. Today it has become arguably the most efficient tool for Joe Public to upload, share and distribute media content with a global community, whereas StreamMP is a customisable media management platform controlled independently by its user. Not only does the content owner manage their content via StreamMP, but they can also control the distribution and manage their own online community.
This brings us on to the first component that sets these two platforms apart. 48 hours of content are uploaded to the YouTube community every minute, contributing to a staggering 8 years of content every day. Content owners that hope to benefit from YouTube would be aware that although they may have their own channel, their content becomes no more unique, specialised or customised as the billions of clips that inhabit the entire community. This can also become problematic for content owners who want to increase web traffic, as YouTube benefits from the video hits. StreamMP holds the advantage here as the player can be embed within your site and does not divert back to a video hosting website. The player is also customisable enabling the opportunity for the content owner to brand the players face, features and functionality to match the brand.
If a content owner takes branding, web traffic and audience figures seriously, then monetisation and other advertising options would most likely be the next step forward. Video hosting websites as well as YouTube really do take the wheel from the content owner here. Not only has it become increasingly difficult to secure monetisation within YouTube, but the adverts that appear on your content will be non-consented, as will the ads that appear as thumbnails alongside the player, or amongst your competitor’s thumbnails who may be releasing content on a similar subject. Therefore there is a lot more to be gained through managing and dictating your own commercial affairs, especially if you are working within a competitive environment or simply want to take advantage of more advertising opportunities.
The third distinguishing component and possibly the most important is the access to analytics and statistical data. Only by having access to relevant, current and comprehensive analytics can a content owner reflect on their online video strategy and implement fundamental changes that work with the habits and attitudes of their audiences. This year YouTube added a very basic analytics function giving users access to the number of views over time as well as couple of other statistics such as “likes” and “dislikes”, analytical data that would most probably fall short of the requirements of even the smaller content owner today. In comparison this is where StreamMP really wears the crown, giving access to detailed statistics covering location, average viewing time, player impressions ratio as well as content drop off statistics that paint a clearer picture of your audience.
The truth is that when it comes to the components that help drive an online video strategy, YouTube lacks the support and opportunity that aids development. There is however an important reason for this and one that is often forgotten. YouTube and similar rival video hosting sites have never hid the fact that they are primarily a C2C service. It works as a very democratic community that restricts commercial individualism, something that is absolutely critical to a content owner who is distributing online. I would always recommend the use of a YouTube channel for SEO purposes, as it’s always a great idea to duplicate content on multiple platforms to simply increase online presence. But when it comes to utilising your content with the desire to build audiences and enhance engagement, choose a media platform that can represent your brand and better still, choose a media platform that can represent your audience through great statistics and detailed analytics.

Tags: iss061 | streaming | youtube | streamMP | N/A
Contributing Author N/A

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • House of Worship Multisite Streaming from VITEC at NAB 2017

    House of Worship Multisite Streaming from VITEC at NAB 2017

  • Streaming Media with Interra Systems at NAB 2017

    Streaming Media with Interra Systems at NAB 2017

  • Live Streaming Solution from Verizon at NAB 2017

    Live Streaming Solution from Verizon at NAB 2017

  • Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

    Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

  • LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

    LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

  • VITEC EZ TV at IBC 2016

    VITEC EZ TV at IBC 2016

  • JVC at IBC 2016

    JVC at IBC 2016

  • JVC GY-LS300 at IBC 2015

    JVC GY-LS300 at IBC 2015

  • VITEC at IBC 2015

    VITEC at IBC 2015

  • Matrox at IBC 2015

    Matrox at IBC 2015

  • JVC GY-LS300 prototype at IBC 2014

    JVC GY-LS300 prototype at IBC 2014

  • Matrox at IBC 2014

    Matrox at IBC 2014

  • Telestream Wirecast and Switch at IBC 2014

    Telestream Wirecast and Switch at IBC 2014

  • Telestream Vantage support for DPP at IBC 2014

    Telestream Vantage support for DPP at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • Matrox Monarch HD at NAB 2014

    Matrox Monarch HD at NAB 2014

  • Telestream Enterprise at NAB 2014

    Telestream Enterprise at NAB 2014

  • Telestream Switch at NAB 2014

    Telestream Switch at NAB 2014

  • JVC GY-HM850 and GY-HM650 at NAB 2014

    JVC GY-HM850 and GY-HM650 at NAB 2014

  • Matrox Mojito at NAB 2014

    Matrox Mojito at NAB 2014

  • Matrox Capture Card at NAB 2014

    Matrox Capture Card at NAB 2014

  • NewTek TriCaster at BVE 2014

    NewTek TriCaster at BVE 2014

  • Matrox Monarch HD and VS4 at BVE 2014

    Matrox Monarch HD and VS4 at BVE 2014

  • JVC HM850 at BVE 2014

    JVC HM850 at BVE 2014

  • Dejero on BroadcastShow LIVE at IBC 2013

    Dejero on BroadcastShow LIVE at IBC 2013

  • Pixel Power on BroadcastShow LIVE at IBC 2013

    Pixel Power on BroadcastShow LIVE at IBC 2013

  • Canon on BroadcastShow LIVE at IBC 2013

    Canon on BroadcastShow LIVE at IBC 2013

  • Harmonics Peter Alexander on BroadcastShow LIVE at IBC 2013

    Harmonics Peter Alexander on BroadcastShow LIVE at IBC 2013

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Atomos with the Samurai Blade on BroadcastShow LIVE at IBC 2013

    Atomos with the Samurai Blade on BroadcastShow LIVE at IBC 2013

  • ChyronHego on BroadcastShow LIVE at IBC 2013

    ChyronHego on BroadcastShow LIVE at IBC 2013

  • Cinegy on BroadcastShow LIVE at IBC 2013

    Cinegy on BroadcastShow LIVE at IBC 2013

  • Trilogy on BroadcastShow LIVE at IBC 2013

    Trilogy on BroadcastShow LIVE at IBC 2013

  • Projects Department on BroadcastShow LIVE at IBC

    Projects Department on BroadcastShow LIVE at IBC

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Atomos talking 4K on BroadcastShow LIVE at IBC 2013

    Atomos talking 4K on BroadcastShow LIVE at IBC 2013

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Glensound on BroadcastShow LIVE at IBC 2013

    Glensound on BroadcastShow LIVE at IBC 2013

  • Zylight on BroadcastShow LIVE at IBC 2013

    Zylight on BroadcastShow LIVE at IBC 2013

  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • Carl Zeiss on BroadcastShow LIVE at IBC 2013

    Carl Zeiss on BroadcastShow LIVE at IBC 2013

  • Miranda on BroadcastShow LIVE at IBC 2013

    Miranda on BroadcastShow LIVE at IBC 2013

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Photon Beard on BroadcastShow LIVE at IBC 2013

    Photon Beard on BroadcastShow LIVE at IBC 2013

  • Polecam talk accessories on BroadcastShow LIVE 2013

    Polecam talk accessories on BroadcastShow LIVE 2013

  • TMD talk workflow on BroadcastShow LIVE at IBC 2013

    TMD talk workflow on BroadcastShow LIVE at IBC 2013

  • Metus on BroadcastShow LIVE at IBC 2013

    Metus on BroadcastShow LIVE at IBC 2013

  • Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

    Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • Pilat Media on BroadcastShow LIVE at IBC 2013

    Pilat Media on BroadcastShow LIVE at IBC 2013

  • Sonnet Technologies on BroadcastShow LIVE at IBC 2013

    Sonnet Technologies on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Nucomm on BroadcastShow LIVE at IBC 2013

    Nucomm on BroadcastShow LIVE at IBC 2013

  • Wohler Technologies on BroadcastShow LIVE at IBC 2013

    Wohler Technologies on BroadcastShow LIVE at IBC 2013

  • Nexidia QC on BroadcastShow LIVE at IBC 2013

    Nexidia QC on BroadcastShow LIVE at IBC 2013

  • SIS LIVEs Martyn Hopkins on BroadcastShow LIVE at IBC 2013

    SIS LIVEs Martyn Hopkins on BroadcastShow LIVE at IBC 2013

  • Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

    Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • NewTek on BroadcastShow LIVE at IBC 2013

    NewTek on BroadcastShow LIVE at IBC 2013

  • Wyplay on BroadcastShow LIVE at IBC 2013

    Wyplay on BroadcastShow LIVE at IBC 2013

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Atomos with the Datacolor Spyder on BroadcastShow LIVE at IBC 2013

    Atomos with the Datacolor Spyder on BroadcastShow LIVE at IBC 2013

  • Sound Devices on BroadcastShow LIVE at IBC 2013

    Sound Devices on BroadcastShow LIVE at IBC 2013

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • Cooke Optics on BroadcastShow LIVE at IBC 2013

    Cooke Optics on BroadcastShow LIVE at IBC 2013

  • SIS LIVEs Mark Shadbolt on BroadcastShow LIVE at IBC 2013

    SIS LIVEs Mark Shadbolt on BroadcastShow LIVE at IBC 2013

  • Softron Media Services on BroadcastShow LIVE at IBC 2013

    Softron Media Services on BroadcastShow LIVE at IBC 2013

  • Cobham on BroadcastShow LIVE at IBC 2013

    Cobham on BroadcastShow LIVE at IBC 2013

  • Riedel Communications on BroadcastShow LIVE at IBC 2013

    Riedel Communications on BroadcastShow LIVE at IBC 2013

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • SMPTE on BroadcastShow LIVE at IBC 2013

    SMPTE on BroadcastShow LIVE at IBC 2013

  • Behind the scenes of the Teradek booth on BroadcastShow LIVE at IBC 2013

    Behind the scenes of the Teradek booth on BroadcastShow LIVE at IBC 2013

  • Wowza Media Systems on BroadcastShow LIVE at IBC 2013

    Wowza Media Systems on BroadcastShow LIVE at IBC 2013

  • Stream UK on BroadcastShow LIVE at IBC 2013

    Stream UK on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Polecam talk high speed on BroadcastShow LIVE at IBC 2013

    Polecam talk high speed on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • SIS LIVE and their products ManPak and DriveForce at IBC 2013

    SIS LIVE and their products ManPak and DriveForce at IBC 2013

  • Softron Media at IBC 2013

    Softron Media at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Telestream with Post Producer at IBC 2013

    Telestream with Post Producer at IBC 2013

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Matrox at BVE 2013

    Matrox at BVE 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • StreamUK at BVE North 2012

    StreamUK at BVE North 2012

  • Radiant Grid at NAB 2012

    Radiant Grid at NAB 2012

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Broadcast Pix at NAB 2012

    Broadcast Pix at NAB 2012

  • Cinegy at NAB 2012

    Cinegy at NAB 2012

  • LiveU at NAB 2012

    LiveU at NAB 2012

  • SIS LIVE at NAB 2012

    SIS LIVE at NAB 2012

  • YoSpace at NAB 2012

    YoSpace at NAB 2012

  • Anton Bauer at NAB 2012

    Anton Bauer at NAB 2012

  • Garland Partners at BVE 2012

    Garland Partners at BVE 2012

  • StreamUK at BVE North 2011

    StreamUK at BVE North 2011

  • Suitcase TV at IBC2011

    Suitcase TV at IBC2011

  • Digital Rapids at IBC2011

    Digital Rapids at IBC2011


Related Shows
  • Larry Jordan with Thom Holliday talk streaming at BVE 2016

    Larry Jordan with Thom Holliday talk streaming at BVE 2016


Articles
Perimeter LED screens management
Nicolas Houel Opened in January 2016, Parc Olympique Lyonnais, also known as Groupama Stadium, is the new home of Olympique Lyonnais football club, one of the most popular clubs in France. Since its inauguration, the stadium was a host of UEFA Euro 2016, and was also chosen to stage, among other important events, the 2018 UEFA Europa League Final and football at the 2024 Summer Olympics.
Tags: iss133 | 3dstorm | graphics | groupama stadium | liveexpert | livecg | deltacast | Nicolas Houel
Contributing Author Nicolas Houel Click to read or download PDF
Why are trade shows still important
Mike Crimp First, the disclaimer: as the CEO of a rather large trade show, my opinion is likely to be skewed. However, I wouldn’t be here – now in my eighth year at IBC - if I didn’t truly believe that well-curated trade shows like IBC are a hugely important resource for our industry.
Tags: iss133 | ibc | innovation award | Mike Crimp
Contributing Author Mike Crimp Click to read or download PDF
Taking on a self employed placement year
Joshua Round The idea of being self-employed or freelancing has always been somewhat terrifying for me. There is a level of uncertainty and responsibility that comes with the freedom of being self-employed, the likes of which makes me wonder why I chose to give it a go for my placement year as part of my university course - (BSc) Television and Broadcasting.
Tags: iss133 | placement year | university | student | education | portsmouth | Joshua Round
Contributing Author Joshua Round Click to read or download PDF
Creating Authentic Content That Counts
Frank le Mair We’re deep into the 2010’s and the way in which we consume content has changed forever. Broadcasters and content owners are fighting for eyeballs in a saturated market where consumers are watching their favourite shows on different devices across a number of platforms. To target millennials and younger generations, who generally consume short bursts of video on YouTube and social media - particularly Snapchat, Instagram and now IGTV - media companies are creating more and more authentic stories and are using platforms that are compelling for this demographic. Unlike generations before them, they have totally new video viewing patterns and ideals.
Tags: iss133 | insight tv | monster energy | amazon | millennial | Frank le Mair
Contributing Author Frank le Mair Click to read or download PDF
How todays technology platforms can make AMAZING seem mundane
Bruce Devlin - new Some things never change. It's September and it's time for another IBC. Maybe I'm getting old and maybe I have selective memory about the past, but recently there hasn't been the buzz of years gone by. Sure, as you wander around the vast halls there will be lots of enthusiastic sales people trying to give you the best demo possible, but something has changed and to survive, I believe that vendors and customers need to change too.
Tags: iss133 | ibc | class | vulture | imf user group | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF