Fine design for post.. The IKEA story as told by EDIUS

There can be few companies in the world with greater brand awareness than Swedish-based IKEA, the business that has brought Scandinavian furniture design to the world. IKEA is now bringing its corporate history together in a series of videos and, as befits a highly design conscious company, it has chosen the Thomson Grass Valley EDIUS editing platform for the task.
The IKEA story starts in 1926 with the birth of the founder, Ingvar Kamprad. By the age of five he was in business, selling matches to his neighbors, and before he was 20 he had expanded his interests into furniture, the foundation of the IKEA empire. Remarkably, film footage exists going back to Kamprad’s earliest years, and the archive has grown since then as every innovation and development in the business has come about.
Sven-Gunnar Lennartsson is the Swedish freelance video editor brought in by IKEA to create a special end of year gift for the company’s staff worldwide: a DVD charting the history of the company from 1926 to 1986.
“There was a lot of material available,” said Lennardsson, “but of course it was in all sorts of formats. Because there was so much material, we really did not have time to transfer them all to a common format before starting the edit.”
The solution lay in the EDIUS nonlinear video editor, which allows you to mix any combination of formats on a single timeline. “The Thomson Grass Valley EDIUS was perfect,” said Lennartsson. “We did not have to think about what the original material was, and we could decide the output format later.”
It was not just the ease of integrating a wide variety of content that made EDIUS attractive for the project. Lennartsson liked the speed and power of the editor, and the fact that it is easy to build the complete workflow around EDIUS, from TitleMotion for sophisticated graphics to ProCoder 3 for uncompromised file conversion at the DVD authoring stage.
Unsurprisingly, Sven-Gunnar Lennartsson has been asked back to work on part two of the project, bringing the story up to date. The same functionality will be as important on this stage, as the last two decades have seen the transition from film to analogue video to digital video.
As for the future, that will of course be high definition. To capture future material for its archives and video productions, IKEA – the company of innovative design – has chosen the most innovative camcorder available today: the Thomson Grass Valley Infinity Digital Media Camcorder.
The Infinity Digital Media Camcorder is revolutionary in giving all the choices to the cinematographer: SD or HD in any format; compression schemes; and recording media are all easily selected at the time of shooting. Recording is on to IT standard media, including the Iomega REV PRO removable disk packs, CompactFlash cards or even USB sticks. By using these industry standard components, material is instantly available to the edit system without any time lost in transferring or loading.
“Using Infinity for the shooting means we gain a lot of opportunities in editing,” Lennartsson explained. “We get instant thumbnails of all the sequences, for example – it is a very fast way of working. And the new material can be easily integrated with the archive.”
The IKEA story has been one of remarkable innovation and growth. Charting that story – then, now and in the future – needs technologies that show remarkable innovation, too, which is why they rely on Thomson acquisition and editing.

Tags: iss026 | ikea | holdan | edius | non linear editor | title motion | N/A
Contributing Author N/A

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Guided tour of the Holdan Stand at BVE 2016

    Guided tour of the Holdan Stand at BVE 2016

  • Holdan on BroadcastShow Tour May 2013

    Holdan on BroadcastShow Tour May 2013

  • Datavideo on the Holdan stand at BVE 2013

    Datavideo on the Holdan stand at BVE 2013

  • Holdan and DaVinci at BVE North 2011

    Holdan and DaVinci at BVE North 2011

  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • Holdan and Panasonic at BVE North 2011

    Holdan and Panasonic at BVE North 2011

  • Panasonic Lumix GH5 at BVE 2017

    Panasonic Lumix GH5 at BVE 2017

  • Filming kit review from NAB

    Filming kit review from NAB

  • Belfast TOUR

    Belfast TOUR

  • Official TOUR Video 2013

    Official TOUR Video 2013

  • TV ONE at BVE 2012

    TV ONE at BVE 2012

  • Panasonic at BVE 2012

    Panasonic at BVE 2012

  • Teradek at BVE 2012

    Teradek at BVE 2012

  • Datavideo at IBC2011

    Datavideo at IBC2011

  • Editors Keys at ProVideo2011

    Editors Keys at ProVideo2011

Related Shows
  • Holdan at BVE 2016

    Holdan at BVE 2016

Peli Air 1507 Review
Phil Vinter Originally named after a bird that carries its precious cargo through the skies, it was, perhaps, only a matter of time before Peli released its Air range.
Tags: iss133 | peli | peli air 1507 | trekpak | Phil Vinter
Contributing Author Phil Vinter Click to read or download PDF
Fast-moving productions need multi-cam RF reliability
Darren Bilton Wireless acquisition creates a level of freedom not possible with any other form of filming yet only a decade ago the technique was barely possible. The technology enabling live real-time connections over radio frequencies has advanced leaps and bounds such that there is barely an entertainment, documentary, sports or news format today that doesn’t benefit from at least one link system. That means the demands on the kit continues to rise and includes the need for fail safe multi-camera operation, ease of use and backwards compatibility all within a small, lightweight and budget-friendly package.
Tags: iss133 | boxx tv | wireless | mpeg-4 | multicam | rf | multi-cam | Darren Bilton
Contributing Author Darren Bilton Click to read or download PDF
DJI Ronin-S Review
Tim Bearder

If you read my review of the GH5 in Issue 129 at the beginning of the year, you know I’m a filmmaker that is all about small form factor. My basic setup combines the tiny yet powerful mirrorless Panasonic GH5 with the wonderfully compact Sennheiser AVX wireless mic system. Together you’ve got a run and gun set up to die for.

Unless you actually run!

Tags: iss 133 | dji | ronin-s | gh5 | Tim Bearder
Contributing Author Tim Bearder Click to read or download PDF
The Biggest Toy Shop in the World
Emma Morrison When Nigel Woodford started his career at BBC Wood Norton in 1962, television was black and white and BBC Two had not yet been launched. In 2018 Nigel will retire, and Richmond Film Services, the pro-audio equipment rental company set up by Nigel in 1973, can count numerous contributions to iconic moments in British cultural, sporting and film history over this time.
Tags: iss133 | richmond film services | audio rental | auction | liquidity | go-dove | Emma Morrison
Contributing Author Emma Morrison Click to read or download PDF
Perimeter LED screens management
Nicolas Houel Opened in January 2016, Parc Olympique Lyonnais, also known as Groupama Stadium, is the new home of Olympique Lyonnais football club, one of the most popular clubs in France. Since its inauguration, the stadium was a host of UEFA Euro 2016, and was also chosen to stage, among other important events, the 2018 UEFA Europa League Final and football at the 2024 Summer Olympics.
Tags: iss133 | 3dstorm | graphics | groupama stadium | liveexpert | livecg | deltacast | Nicolas Houel
Contributing Author Nicolas Houel Click to read or download PDF