Fuelling productivity at BP


Angus Mackay TV-Bay Magazine
Read ezine online
by Angus Mackay
Issue 99 - March 2015

As one of the world's leading oil and gas companies, BP has a long history of producing a variety of film, video, and multimedia, and currently has an archive of over fifteen thousand films dating back over a century.

The productions cover topics ranging from scientific discovery, energy exploration, community outreach, motor sports, branding, internal communications and everything in between. To satisfy this appetite, BP has traditionally outsourced production to a variety of agencies and production companies around the world, which have delivered the high quality content required by such a prestigious brand.

With an eye on innovation and a desire to maximize value, and thanks to ever more accessible technology, BP has recently started bringing productions in-house, allowing them to shorten production times, maintain quality, and cut costs.

"The same corporate piece that used to cost $5000 now costs $3000 - a saving to BP of 40%. The quality doesn't drop, and our colleagues agree; we've now produced over 50 films internally, with a savings ~ of about $1 million in the last year. It's been very successful", says Steven Croston, commissioning editor for BP-TV, the in-house film and video unit. With such success, other departments at BP have begun to use the in-house production team to produce a broad range of brand communications and training films.

Both archival and current content are made available through public and private video portals allowing BP to reach both external and internal audiences. As Croston says, "Video is a critical element in BP's communications mix; we have a huge appetite for well-produced, effective programmes."

As a shared internal resource, Croston's team is able to offer an efficient approach through sharing of assets, talent, and equipment. For example, in 2014 it was able to deliver two separate projects, "BP at its Best," a series of brand values and behaviours films, and a series of 15 films for BP's 'Helios Awards', an internal awards programme, out of material generated out of one production run.
BP-TV had one existing edit suite when the project started, and when Steven Croston and Alexander Goff, head of post-production, evaluated the workload, they brought in two more systems after consulting with Salon, the London-based Tiger Technology Sales Partner and broadcast hire (rental) company.

It was clear from the start that shared storage would be required. "I'd used other editing software and shared storage solutions with other production companies and the results had not always been great, so we decided to go with Adobe Premiere and a Tiger Box shared storage workflow system to power the suites," said Goff.

The crews shot 7 terabytes of 2K footage using Sony F55 cameras, and shipped material back to London for post-production and finishing. Editing would start as soon as the drives arrived and the material was loaded onto the Tiger Box.

The team needed the material to be shared among the three suites, so they could easily work on both projects at once. Using fast fibre connections, they would edit one set of films, and then while it was being polished in another suite, start the work on the next set.

"For a UHD project, this was pretty cool. The Tiger Box was stable and reliable which allowed us to focus on the work at hand - not wasting time allows us to deliver a better final project." Audio editing was done primarily in Premiere, with more demanding mixes being sent out for audio post and final colour grading.

At the end of the project, Steven Croston said "With three production units, we shot for four weeks in nine countries, and with three edit suites, and Tiger Box, we completed fifteen films in a total of six weeks with another 13 off-lined within ten weeks. The Tiger system worked completely brilliantly for us. It gave us a huge productivity boost, and our internal clients have been thrilled."

When it came time to return the rental equipment that had been brought in, BP evaluated the Tiger Box, and made the decision to purchase the system outright and use it for ongoing production.

Steven Croston concluded "It's working really well. The editors found it intuitive, the interface is well laid out, and the way it locks and releases projects while they are working makes it very easy for them to manage who is working on what."

Now that it's equipped with a full-scale efficient and cost-effective internal production department, BP is clearly helping to satisfy that huge appetite for video.


Tags: iss099 | tiger technology | BP | fuel | tiger box | Angus Mackay
Contributing Author Angus Mackay

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Tiger Technology at BVE 2015

    Tiger Technology at BVE 2015

  • Tedial at IBC 2014

    Tedial at IBC 2014


Related Shows
  • Tiger Technology with Den Lennie at BVE

    Tiger Technology with Den Lennie at BVE


Articles
Painting Performance Analytics with ChyronHego
KitPlus By now, most people are familiar with the sport of mixed martial arts (MMA) and its leading organization – UFC (Ultimate Fighting Championship). And while the sport and its leading promotion are only 25 years old, a great deal has changed in those 25 years, including the training of UFC athletes.
Tags: iss136 | paint | telestrator | ufc | chyron | chyronhego | KitPlus
Contributing Author KitPlus Click to read or download PDF
Keeping Your Post Prodction on Track with Subclips and Search Bins
Alex Macleod

For my 2nd Kit Plus article I thought I’d try and build on the theme of my first, and that’s one of making sure things are organised at all levels of your post production projects.

Last time I talked about trying as best as you can to stick to the ‘two week rule’, making sure that the names & locations of every asset you import, and every bin & sequence that you create in your project - will make sense to you regardless of how long it is you spend away from it.

Tags: iss136 | mediacity training | subclip | premiere pro | gvs | bve | bve2019 | Alex Macleod
Contributing Author Alex Macleod Click to read or download PDF
NAB Intelligence
Bruce Devlin - new It's that time of year again. 06:30 on road bikes on the Las Vegas Strip with a merry bunch of folks who believe they look good in lycra. As we pedal West up the hill towards Red Rock there will be stories of the year just gone and questions about what to look for at the show. I, for one, will be attending the Devoncroft event to check up on who is spending what and where. I will then look forward to the topics that might be buzzing around the halls. I predict there will be many displays of Machine Learning hiding under the banner of Artificial Intelligence. Some of these will show better picture quality, others will show personalisation engines, some will be improved search tools and yet more will be synthesising pictures and motions to replace reality with and Artificial reality that's more compelling for the viewer.
Tags: iss136 | nab | class | ai | smpte | st2110 | imf | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Rotolight Anova Pro 2 User Review
Andy McKenzie The Anova PRO 2 is the fourth generation of Rotolight’s studio/location light, offering 70% more power output than its predecessor. It is claimed be one of the brightest LED lights ever launched in its class, delivering 10,700 lux at 3 feet yet consuming only 72 watts. Figure 1 shows the front with accessory mounting spigots (1), optional barn doors (2) and a gel frame holder.
Tags: iss136 | rotolight | anova pro 2 | led | lighting | flash light | dmx control | Andy McKenzie
Contributing Author Andy McKenzie Click to read or download PDF
State of the Nation - Drama
Dick Hobbs - new If you can remember as far back as the 1980s, then you probably remember a Saturday night drama called Hill Street Blues, written and developed by Steven Bochco. Made for NBC in the States, it was widely shown around the world, including in the UK.
Tags: iss136 | drama holby city | night manager | netflix | bbc | ai | streaming | podcast | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF