The BBC has launched its new personalised music, radio and podcast app with a campaign that follows one listener’s journey from meeting Kylie Minogue in a lift to Idris Elba on a bus.
BBC Sounds offers a single home for the BBC’s thousands of hours of audio content, including live and on-demand shows and special music mixes curated by artists.
BBC Creative, the broadcaster’s in-house creative division, took the brief to agency Riff Raff Films and Megaforce directing duo of Charles Brisgand and Raphaël Rodriguez who in turn brought on board regular collaborators Time Based Arts.
“We have a good relationship with the directors and DoP Nicolas Loir [with whom the post house worked on Nike spot Nothing Beats A Londoner] and they are pretty savvy with grading and have a good knowledge of Resolve,” says head of colour grading, Simone Grattarola. “That helps give us all a good short hand for communicating a unified vision for the project.”
To prepare for the grade, the creatives shared ideas and references with Grattarola for the spot which is composed of a dozen vignettes with the narrative thread of the listener’s journey. Shot on ARRI Alexa, the film features a number of different celebrities shot on different days in scenarios.
“The aim was to make sure the piece felt continuous and that each scene was a part of her world,” he says. “We had to find a visual consistency as she travels through a day while giving each scene a little twist or visual punctuation.”
Showing the images at a smaller scale is also important for the perspective it gives the creatives on how the finished spot will look to people on their phones.
“During the final session I’ll make a QuickTime and send to everyone’s laptops and phones in the room so we can see if it’s maybe too dark or too light and make those adjustments. You have to take the smallest screen into consideration since for so many people it’s the most important.”
Grattarola likes to begin the grade by using Resolve to display a range of key shots from the footage and analyse them with the creatives.