Grand slam IPTV and digital signage platform


Joe Walsh TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

Kauffman Stadium in Kansas City, Missouri, is home to major league baseball’s Kansas City Royals. Built in 1973, “The K” has a proud baseball legacy, and goes down in history for winning two World Series championship titles; one in 1985 and another in 2015 — exactly 20 years apart. The most recent win brought a resurgence of baseball fever to the stadium, hosting more than 2.7 million fans during its 2015 winning season.

The 37,903-seat stadium underwent a $250 million renovation in 2009 including an expanded concourse, new amenities, and state-of-the-art technology to make game day even more exciting. This renovation also amped up the visual experience on and off the field, installing more than 450 displays in the luxury suites around the concourse, and for back-of-house support. The displays are fed by an IPTV system, delivering live game feeds and digital signage campaigns to engage fans out of their seats and bring in additional revenue.

Although the prior IPTV system was only five years old, the media players were failing and becoming obsolete. Unable to get a return on their costly investment, management had to find a cost-effective, durable replacement that would eliminate the media players’ high failure rate and reliably support live, in-venue video streaming and digital signage-wall into the future.. The legacy system also suffered from significant delay that degraded the viewing experience, either keeping fans in their seat so as not to miss the action or causing them to be frustrated when they grabbed concessions or strolled the concourse. Additionally, the existing system was cumbersome in creating and dynamically updating digital signage content. Management wanted a solution capable of delivering low-latency video around the concourse TVs and suites, featuring an easy-to-use interface for efficient digital signage creation, and the flexibility to address any arising content demands.

After considerable comparisons of the IPTV products on the market, management determined VITEC’s EZ TV Platform went far beyond their requirements. EZ TV is the industry’s first broadcast-grade solution that combines IPTV distribution with powerful digital signage capabilities into an all-in-one integrated platform. EZ TV‘s flexible, open-architecture is ideal for the ever-changing video, marketing, and sales of today’s sports venues. With proven reliability, superb video quality, and under one second of delay streaming 1080p full HD (FHD) content to any screen; TVs, PCs, and mobile devices, EZ TV integrates seamlessly into existing network environments and is able to manage any type of video content including streams generated by third party encoders.

With EZ TV’s extensive digital signage capabilities, system operators can quickly create eye-catching digital signs as well as dynamically updating menu boards integrated to POS vendors. Using VITEC’s cost-effective, high performance end-point behind the display, operators can turn any screen in the network into a new monetary opportunity. This eliminates the cost of two separate media players needed for video streaming and digital signage, or having to switch players to change the screen’s functionality to keep cost low. The onboard administration and analytics tools also empower the organization with campaign information vital to pulling in untapped revenue streams.

A fast installation ensured the system was ready for opening day, With VITEC’s EZ TV IPTV & Digital Signage Platform fueling content into every display, fans will be treated to fresh, eye-catching digital signage content alongside superior video quality delivered with lower latency for game-day feeds as they walk the concourse. Inside the luxury suites, owners are able to access TV channels using a service-provider grade electronic programming guide and control options making them feel like they’re right at home while being right in the center of the action.

For administrators and control room personnel, EZ TV offers a comprehensive set of tools for managing content packages, channel lineups for the different and central control and troubleshooting of any end-point used in the building. Every screen is an asset, able to drive new opportunities for fan engagement and revenue. It also provides unique features that will allow the organization to continue to enhance the game day experience, including menu board capabilities that automate the food services workflow and mobile streaming support that gives fans access to live and on-demand streams as the sports fan develop demand for a secondary screen experience.


Tags: iss130 | iptv | vitec | eztv | Joe Walsh
Contributing Author Joe Walsh

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • VITEC IPTV Digital Wall and Digital Signage Platform at ISE 2019

    VITEC IPTV Digital Wall and Digital Signage Platform at ISE 2019

  • VITEC EZ TV IPTV and Digital Signage Platform at NAB 2019

    VITEC EZ TV IPTV and Digital Signage Platform at NAB 2019

  • Elemental Technologies news at IBC 2015

    Elemental Technologies news at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Albis Technologies celebrating ten years at IBC 2013

    Albis Technologies celebrating ten years at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Visionary Solutions at NAB 2013

    Visionary Solutions at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Visionary Solutions at NAB 2012

    Visionary Solutions at NAB 2012

  • 4k HEVC Contribution by VITEC at IBC 2019

    4k HEVC Contribution by VITEC at IBC 2019

  • VITEC MGW Diamond HEVC Encoder at IBC 2018

    VITEC MGW Diamond HEVC Encoder at IBC 2018

  • The new MGW Diamond HEVC Encoder from VITEC at NAB 2018

    The new MGW Diamond HEVC Encoder from VITEC at NAB 2018

  • The new Playout Server from VITEC at NAB 2018

    The new Playout Server from VITEC at NAB 2018

  • House of Worship Multisite Streaming from VITEC at NAB 2017

    House of Worship Multisite Streaming from VITEC at NAB 2017

  • VITEC EZ TV at IBC 2016

    VITEC EZ TV at IBC 2016

  • Vitec Digital Signage at NAB 2016

    Vitec Digital Signage at NAB 2016

  • Vitec portable HEVC encoders at NAB 2016

    Vitec portable HEVC encoders at NAB 2016

  • VITEC at IBC 2015

    VITEC at IBC 2015

  • VITEC MGW ACE at NAB 2015

    VITEC MGW ACE at NAB 2015

  • SmallHD shows the Cine 7 monitor with camera control and integrated Teradek Bolt at NAB 2019

    SmallHD shows the Cine 7 monitor with camera control and integrated Teradek Bolt at NAB 2019

  • Sachtler Bags at BVE 2015

    Sachtler Bags at BVE 2015

  • Litepanels at BVE 2015

    Litepanels at BVE 2015

  • Sachtler Tripods at BVE 2015

    Sachtler Tripods at BVE 2015

  • Autocue at BVE 2015

    Autocue at BVE 2015

  • Vinten Radamec at NAB 2012

    Vinten Radamec at NAB 2012


Related Shows
  • Content you want, when you want it: Recommendation Engines

    Content you want, when you want it: Recommendation Engines


Articles
Keeping Pace with the Content Revolution
Kevin Fitzgerald These are uniquely challenging times for broadcasters and their technical teams. Not only are they having to negotiate the move to IP-based infrastructures and the introduction of new formats and techniques such as 4K and HDR, they are also having to generate more content than ever before to support OTT and web services as well as traditional linear broadcast.
Tags: iss139 | streamstar | streaming | case 800 | ipx | ipx-3g | Kevin Fitzgerald
Contributing Author Kevin Fitzgerald Click to read or download PDF
The Future of Broadcast Connectivity
Jamie Adkin The use of KVM equipment has been essential to meet the evolving needs of the broadcast industry for many years. Over that time, many in the industry have recognised the importance of using IP-enabled KVM to break down technological barriers and enable real-time access to visuals wherever and whenever they’re needed. These components are vital parts in live production environments in particular.
Tags: iss139 | adder | kvm | ip kvm | Jamie Adkin
Contributing Author Jamie Adkin Click to read or download PDF
Why MADI is Still Relevant
Stephen Brownsill While the original idea for MADI was to cater to a very narrow recording studio application, the standard remains a viable go-to multichannel audio technology. Beginning as a standard in 1991, MADI was first introduced to the world as digital production was beginning to come of age. MADI was put together in 1988 by Solid State Logic, AMS-Neve, Sony (DASH) and Mitsubishi (ProDigi) as a way to transport up to 56 channels of digital audio between large-format audio consoles of the day and digital multi-channel tape machines via 75-Ohm coaxial cables. Both tape-based machines have long since disappeared from the equipment landscape.
Tags: iss139 | madi | tsl products | aes10 | aes | dolby atmos | st-2110 | sam-q | Stephen Brownsill
Contributing Author Stephen Brownsill Click to read or download PDF
Increasing Diversity in the UK Indie Market
Sam Addo

London director Sam Addo tells us more about how he aims to change the status quo when it comes to onscreen diversity with his new feature, Cards on the Table.

“Over the past thirty years, filmmakers have made movies telling a wide range of stories, however, in my humble opinion, those with disabilities, from the LGBTQ+ community and or those from ethnic minorities remain underrepresented on screen. For example, it is rare to find a film where the lead character has a disabil ity, and that underrepresentation is worrying.”

Tags: iss139 | cards on the table | feature | diversity | blackmagic | ursa mini pro 4.6k | lut | davinci resolve | Sam Addo
Contributing Author Sam Addo Click to read or download PDF
The LED Lighting Revolution
Neil Vann Back in April 2019, the National Association of Broadcasters hosted the annual NAB show in Las Vegas where over 90,000 people from more than 160 countries came to see the latest broadcast technology from around the world. Honouring the highlights of the show were NAB’s 2019 Product of the Year awards, where the newly launched Chroma-Q Space Force onebytwo – a bright, tuneable white LED softlight with a high CRI, TLCI and TM-30 - picked up one of these prestigious awards in the lighting category.
Tags: iss139 | ac-ent | led | lighting | chroma-q space | softlight | studio force phosphor | Neil Vann
Contributing Author Neil Vann Click to read or download PDF