The way in which we consume content has fundamentally changed. We want to watch what we want, when we want, where we want and how we want, and we want to find programmes quickly, preferably in HD or increasingly UHD. Content is king and in order to satisfy consumer requirements it is essential media companies can locate their material quickly and easily.
The long-standing partnership between Grass Valley, a Belden Brand, and SGL is key to the effectiveness of the content archive solutions that SGL FlashNet provides for all Grass Valley users. Today, the product integration between the two companies extends not only to the K2 SAN and K2 Summit production and transmission servers but also to the GV STRATUS media workflow application framework and production suite. This provides transparent access to the archive directly from Grass Valleys toolset.
This month's picture is of something I was given on a visit to the Grass Valley camera factory in Breda, maybe 10 years ago. I think it is a thing of beauty, which is why it sits in pride of place on top of the wine cabinet.
Today, there are many discussions focused on next generation broadcast formats. This is mainly driven by the fact that the consumer industry has already launched 4K (UHD) TV sets. Beside the question is the market ready to accept a new broadcast format? One question still remains: what is the best solution for the next generation broadcast format?
In the world of remote working, cloud storage and instant news, the ability to edit on location at a shoot has become a pre-requisite. Only a few years ago, field editing used to be merely about the quick rough cut, the assembly of proxy files or simply the ingest of media in an edit-friendly format. These days, however, energy efficient, high performance processors allow for the complete post production process on a laptop. Now, programme turnaround times can be slashed with editorial decisions made on the spot.
A notable aspect of the 2010 IBC and 2011 NAB conference sessions was the rapidly increasing focus on IP streaming. Fibre-optic delivery to the home has yet to be turned into widespread reality but transport speeds over existing electrical infrastructure continue to accelerate.
I recently went to a demonstration of some really terrific new technology.
This is not a technology column so I do not propose to go into too much detail about why I was impressed. I mention it because it started me thinking about a more fundamental issue about our industry today.
Content asset management is one of the fastest developing areas of the entire broadcast business. Its advantages over old-style film and videotape libraries are so widely recognised that they hardly need repeating. NAB provided an opportunity to look at new advances from some of the key players.
Tommy Simonsson runs SitoCad in Stockholm, Sweden, a professional video production company specialising in industrial work, conferences and weddings. He shoots in high definition on a Sony PMW-EX3 camcorder, and finishes his projects using the Grass Valley EDIUS nonlinear editor.
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Used video equipment whether it be broadcast & professional or consumer has never been so easy to find and if you require help then contact tv-bay - your internet broadcast dealer. We have hundreds of reseller, dealer and hire company users with the biggest range of new and refurbished broadcast, film and video equipment from either dealer, reseller or private selle r. You will also find broadcast and media finance specialists such as Adamtean, Medialease, Fineline and Azule Finance.
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