Articles
IMF Adoption
Howard Twine The Interoperable Master Format isn’t new. It’s been around for more than six years. Despite this longevity, the broad adoption since the publication of SMPTE 2067 has been pretty slow. This is perhaps more because of the age old mantra “if it ain’t broke don’t fix it,” than the ease with which many could interpret the standard. However, it is safe to say that movie producers blazed a trail in using IMF for original content delivery. Perhaps the key is that those early adopters didn’t have any significant tape based infrastructure that had been modified for file-based working when receiving content. So, many longer established content distributors have the immense resources to create the vast array of versions required to address the ‘version issue.’ This being how do you get the same content to look good on the back of an aeroplane seat headrest or an iPhone in the back of car as well as a good old TV set. Over time these resources have been diminishing and many organisations recognise that they have to adopt workflow automation to survive.
Tags: iss137 | editshare | imf | standards | smpte 2067 | Howard Twine
Contributing Author Howard Twine Click to read or download PDF
NAB Intelligence
Bruce Devlin - new It's that time of year again. 06:30 on road bikes on the Las Vegas Strip with a merry bunch of folks who believe they look good in lycra. As we pedal West up the hill towards Red Rock there will be stories of the year just gone and questions about what to look for at the show. I, for one, will be attending the Devoncroft event to check up on who is spending what and where. I will then look forward to the topics that might be buzzing around the halls. I predict there will be many displays of Machine Learning hiding under the banner of Artificial Intelligence. Some of these will show better picture quality, others will show personalisation engines, some will be improved search tools and yet more will be synthesising pictures and motions to replace reality with and Artificial reality that's more compelling for the viewer.
Tags: iss136 | nab | class | ai | smpte | st2110 | imf | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
How todays technology platforms can make AMAZING seem mundane
Bruce Devlin - new Some things never change. It's September and it's time for another IBC. Maybe I'm getting old and maybe I have selective memory about the past, but recently there hasn't been the buzz of years gone by. Sure, as you wander around the vast halls there will be lots of enthusiastic sales people trying to give you the best demo possible, but something has changed and to survive, I believe that vendors and customers need to change too.
Tags: iss133 | ibc | class | vulture | imf user group | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Getting started with IMF
Bruce Devlin - new Content is still King, but only if you can get it out to the consumer. I have just had the privilege of doing a live episode of Bruce's Shorts at the EBU IMF Workshop in Geneva. It was a privilege because I was able to talk about real world issues in making IMF compositions rather than talking about the theory of IMF. I was happy that people laughed at the jokes but even happier that people were taking notes and came up to discuss practical solutions to these difficult problems.
Tags: iss126 | class | imf | mam | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
Mr MXF does Vegas
Bruce Devlin - new For quarter of a century I have been boarding planes to Las Vegas every April and the thing I look forward to most is the Sunday morning cycle from the Strip up to the top of Red Rock Canyon to look back down upon Vegas. From up there, you get a sense of perspective of how alien the city stuck in the desert really is.
Tags: iss124 | nab | mrmxf | cloud | ptp | imf | ip | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
Mr MXF thinks the future is made of components
Bruce Devlin The recent SMPTE IMF plugfest that was kindly hosted by Fox in Burbank gave the vendors, users and content owners a chance to discuss the fine details of the IMF standard and to get excited about where it will take the Post Production community.
Tags: iss121 | imf | smpte | plugfest | st 2067 | class | Bruce Devlin
Contributing Author Bruce Devlin Click to read
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