In out in out shake it all about


Peter Savage 2 TV-Bay Magazine
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by Peter Savage
Issue 109 - January 2016

For the benefit of everyone within the broadcast industry, the UK must remain part of the EU argues Peter Savage.

It is said that, in polite company, one should never discuss politics, religion, sex or money.

Well, dear reader, assuming we are in polite company (and Im sure we are), Im going to break two of those taboos right now. But dont worry I wont be discussing my bedroom antics or evolution versus creation. Not today anyway.

I do, however, want to discuss politics and money and a fraught political topic: the subject of Britains membership of the European Union (EU), and its direct importance to the broadcast industry.

My mind is clear when it comes to any in-out referendum on the EU: we should stay in.

With apologies to those of you for whom this is blindingly obvious, from a trading perspective, by being in the EU, we benefit from being in the European single market. It is the largest international single market in the world and its existence has led to not just greater competition in services but also the removal of trade barriers, a reduction in business costs and the almost complete elimination of anti-competitive practices.

For my own business, over many years, this has been incredibly beneficial. I dont generally blow my own trumpet but let me give you some recent examples of deals done from our European offices.

In October 2015, we provided 90,000 that paid for a French recording studios new SSL desk. That was just the tip of the iceberg. In November we funded a total of 1.2 million worth of lighting kit in France via Harman Equipment Finance (which we operate). Last month 920,000 was provided to rental companies in France and Spain to pay for Martin Professional lights.

Germany is another key market for us. In 2015 we financed a SSL desk, provided 185,000 towards 4k camera kit and helped out one of the biggest event companies in Berlin to the tune of 250,000.

As you can see, the freedom to trade within Europe has been crucial for us.

With a foothold in Europe we also have a huge advantage over our competitors at home because we can offer the big customers cross-country deals. This has helped us to secure contracts that, had we been based solely in the UK, we would never have got.

But Im not just stating this opinion on Europe because it is self-serving (although clearly, being in the EU helps my company). I believe the TV industry benefits as a whole.

One example is BVE, which takes place next month at Excel in London.

Many years ago, when it was The Production Show and Video Forum, I am fairly sure it was a parochial UK exhibition (although I am happy to be proved wrong). Now BVE attracts 15,000 visitors from more than 60 countries, although admittedly not all from Europe.

Last year, in our various meetings and just wandering the stands, we saw for ourselves how it had become a European show.

In some cases we might speak different languages but, combined, we profit from our joint knowledge and expertise and from the access we gain to a wider choice of products and services. Leaving the EU, and the single market, could reduce this choice and increase regulation, trade barriers and the price of imports, even if we were to adopt a Free Trade Agreement with Europe.

In my opinion, that would be a disaster.

Now, I dont want you to think that simply being part of Europe is enough. We still have to work hard to do business successfully.

When we first opened an office in Germany we thought free trade and fancy premises would be enough to persuade local customers to use our services. We were wrong. Local knowledge is key.

We found that potential customers werent willing to talk to us Brits about finance: its a big taboo over there. If wed had a local finance expert on board from the start then we could have built relationships with clients straight away, rather than waste valuable time and money. We learnt our lesson, put it right and have since benefitted.

Now we even have our own dedicated German website. Weve also recently launched web pages in Italian, Spanish, Portuguese and French. This has made a huge difference.

It might be taboo to discuss politics and money but, when it comes to Europe, this is one subject that I feel passionately about. I sincerely hope the UK remains part of the EU: for everyones sake.

Peter Savage is the chief executive of Azule Finance


Tags: iss109 | azule | EU | BVE | European union | Peter Savage 2
Contributing Author Peter Savage 2

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  • Argosy at BVE North 2011

    Argosy at BVE North 2011

  • Audio Developments at BVE North 2011

    Audio Developments at BVE North 2011

  • Autoscript at BVE North 2011

    Autoscript at BVE North 2011

  • Autocue at BVE North 2011

    Autocue at BVE North 2011

  • Avid at BVE North 2011

    Avid at BVE North 2011

  • Cirrolite at BVE North 2011

    Cirrolite at BVE North 2011

  • IDX at BVE North 2011

    IDX at BVE North 2011

  • Holdan and DaVinci at BVE North 2011

    Holdan and DaVinci at BVE North 2011

  • Hireacamera at BVE North 2011

    Hireacamera at BVE North 2011

  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • Holdan and Panasonic at BVE North 2011

    Holdan and Panasonic at BVE North 2011

  • BVE North 2011

    BVE North 2011

  • HHB and TC Electronic at BVE North2011

    HHB and TC Electronic at BVE North2011


Related Shows
  • ADDER Technology LIVE at BVE 2016

    ADDER Technology LIVE at BVE 2016


Articles
An Epiphany Moment
Peter Savage 2 I had been negotiating the sale of my company and had reached the really hard end of the bargain. We were close to agreeing the final sum after a lot of too-much-give-and-not-enough-take negotiation. The solicitors were calling me, keen for a deal. It had come down to one sticking point and, in my hard ball “I am the Wolf of Wall Street” guise, I wasn’t going to let it go. It would make a value difference of 1.5% on the total outcome. Not much, you might think, but I had already nearly fallen out with the solicitors over their fees and I was giving my advisors an extremely hard time because the corporate adviser couldn’t see how I had already given more than an inch and the buyers were taking more than a mile. I was not going to let them win.
Tags: iss134 | azule | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF
Using Wireless Transmission
Jeremy Benning Wireless acquisition is a staple of live sports, entertainment and reality shows where cable free capture permits shots not previously possible, for health and safety reasons, and gives the camera-operator greater artistic licence to roam. The same is increasingly true of narrative drama where cinematographers are keen to work handheld or Steadicam where that helps tell the story. Any equipment which frees their movement and time by being lighter, easier to use and reliable in performance is going to tick a lot of boxes.
Tags: iss134 | wireless | 4k | transmission | Jeremy Benning
Contributing Author Jeremy Benning Click to read or download PDF
Shedding Light on the Blackmagic Pocket Cinema Camera 4k BMCPP4K
Garth de Bruno Austin “What is it about light that has us craving it?” Is the question asked in the opening seconds of Garth de Bruno Austin’s latest short, The Colour of Light. Exploring this natural, human need as well as our innate desire to control it, Garth’s film showcases everyday people going about their lives in differing degrees of luminance, whether that be an artificial streetlight or a natural morning sunrise.
Tags: iss134 | blackmagic | cinema camera | 4k | cpp4k | Garth de Bruno Austin
Contributing Author Garth de Bruno Austin Click to read or download PDF
The brave new world of software based production
Boromy Ung In today’s rapidly evolving broadcast industry, the only constant media organizations can truly count on is change — and the need to adapt as rapidly and cost-effectively as possible. One of the biggest agents of change is the IP revolution, driving broadcasters to migrate their operations to all-software solutions running on commodity, IT-based technologies.
Tags: iss134 | chyronhego | graphics | sports | ott | Boromy Ung
Contributing Author Boromy Ung Click to read or download PDF
Sony HDC-4800 Review
Andy McKenzie First announced at NAB 2016, the Sony HDC-4800 is a studio camera system capable of shooting 4K/UHD at up to 8x or full HD at up to 16x. With a price point upwards of £250,000 it is a very high-end product with a wide feature set. In Sony's own words, "This is the future of live production, designed to satisfy the storytelling aspect of modern sports production.” Deliveries began in mid 2017 and, after careful preliminary evaluation, we invested in several systems for our hire fleet ahead of the FIFA World Cup in Russia.
Tags: iss134 | review | hdc-4800 | sony | finepoint | Andy McKenzie
Contributing Author Andy McKenzie Click to read or download PDF