Articles
Creating Authentic Content That Counts
Frank le Mair We’re deep into the 2010’s and the way in which we consume content has changed forever. Broadcasters and content owners are fighting for eyeballs in a saturated market where consumers are watching their favourite shows on different devices across a number of platforms. To target millennials and younger generations, who generally consume short bursts of video on YouTube and social media - particularly Snapchat, Instagram and now IGTV - media companies are creating more and more authentic stories and are using platforms that are compelling for this demographic. Unlike generations before them, they have totally new video viewing patterns and ideals.
Tags: iss133 | insight tv | monster energy | amazon | millennial | Frank le Mair
Contributing Author Frank le Mair Click to read or download PDF
The Masters of Dirt - Extreme Production
Rian Bester On 22nd April 2017 Inside the Masters of Dirt, the world's wildest unscripted motocross reality series, will launch exclusively on INSIGHT TV in 4K UHD. Produced by Masters Of Dirt (M.O.D) and XTreme Video, the series follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name.
Tags: iss124 | insight | masters of dirt | motocross | freestyle | fs700 | sony fs700 | 4k | uhd | Rian Bester
Contributing Author Rian Bester Click to read
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