For Satellite Broadcasters, consumer needs have never been so varied. Audiences are increasingly accustomed to personalisation in every type of content they consume. They now demand, or rather expect to receive breaking news from a scene, content specific to their regions and access to live sporting events held thousands of miles away.
For quarter of a century I have been boarding planes to Las Vegas every April and the thing I look forward to most is the Sunday morning cycle from the Strip up to the top of Red Rock Canyon to look back down upon Vegas. From up there, you get a sense of perspective of how alien the city stuck in the desert really is.
Tim Bonython's association with surfing films began in 1978, when armed with a Super-8 camera he set off to Hawaii's infamous North Shore, to capture the big waves and their riders. From that moment he fell in love with the sport, and became obsessed with making it the subject of breathtaking and inspiring films.
On 22nd April 2017 Inside the Masters of Dirt, the world's wildest unscripted motocross reality series, will launch exclusively on INSIGHT TV in 4K UHD. Produced by Masters Of Dirt (M.O.D) and XTreme Video, the series follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name.
The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings.
At this time of year, in the run-up to NAB, my in-box is even more filled than usual with press releases craving my attention. It is one of the universal truths so unloved by PR people that the sheer weight of numbers threatens to overwhelm.
High performance race cars, their drivers, and teams supported by manufacturers participating in a sport for which the combined, visceral thrills and sensations of burning tires, megadecibel roars, pungent racing fuel and throngs of enthusiasts can be difficult to convey, even on the largest big screen television.
Over the last decade, streaming as a medium has seen tremendous growth. Services like Netflix, Hulu, and Amazon Video are no longer just post-hoc distributors of broadcast television content, they have become content creators and are producing some of the most well received "television" content of the past few years.
Last year I took a year-long placement as a video editing support technician. The role exposed me to the common issues that students run into when editing their projects, and I developed an understanding as to why they might struggle understanding the complexities of video workflow.
How do you make a polished television show worthy of broadcast on Channel 4 when the camera operators are starving, dehydrated and sleep deprived? Most of them also have no previous experience of professional filming and are more concerned with finding their next meal than making sure they've got their cameras switched on ready to record. Welcome to the world of filming The Island with Bear Grylls.
As someone who is constantly trying to build better products, I'm always asking questions and listening to the ones I get asked. For several years now I've asked every broadcaster and media production company I've met what they plan to do about 'the cloud'
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