Juggling with Broadcast Graphics


TV-Bay Magazine
Read ezine online
by Paul Vanlint
Issue 109 - January 2016
If it were just about designing stunning looking titles, life would be simple and Adobe After Effects would probably have the market sewn up. But todays broadcasters and even AV producers have so many factors to juggle with, that anything other than a professional graphics solution is unthinkable.

On the one hand theres pressure between the creative design process and on-air deadlines. Then theres the issue of concurrently developing on screen graphics for SD and HD multiple channels. Finally, managers have to integrate third party data sources intelligently, for real-time updates on anything from breaking financial news to the latest sports scores.

Process is important but¦

For many operators, the emphasis has shifted from the creation stage to the workflow process. Naturally, as a MOS compatible system, Brainstorms Aston 3D integrates seamlessly into broadcast workflows to deliver a flexible, user-defined workflow. Relationships with data acquisition and control experts such as Piranha Graphics means that no data integration project is beyond Aston.

While workflow optimization is no doubt crucial, we at Storm Broadcast think that one of the biggest, and often hidden, costs is still the design stage. We frequently come across broadcasters that are compelled by their graphics system to allow several months for templates to be expensively and laboriously produced.

Creativity on the Run

Today, it is taken for granted that any broadcast graphics solution can produce great on screen results. Nevertheless, the real magic is how quickly those graphics are created (and modified while on air), how much control the artists have over the designs and how easy it is to integrate data sources.

Brainstorms Aston 3D is designed specifically for fast paced collaborative environments: it allows for multiple inputs from designers and other team members typically involved in the creation and composition of sophisticated graphics projects. In this way, Aston 3D can share objects, libraries, presets, compositions or complete projects so they are available to any user on the network. The Aston interface and creative toolset and format flexibility means that users do not have to rely on third party design tools or restrictive templates: from the very outset Brainstorm accelerates the graphics process.

Channel Rivalry

Since the Murdoch-inspired revolution changed our expectation of sports graphics with the launch of their UK Premier League coverage and even their darts programming, on screen titles have come to define a sport channels output. Many of our customers are now under extreme pressure to deliver the best quality titles to compete at the highest level.

Recent projects we have been involved in include Setanta, Irelands foremost premium sports broadcaster, and Halfords Media who broadcast live poker tournaments across the globe. The brief from each was complex: to keep the attention of viewers, to reinforce their own brand identity and to communicate real-time information. Aston 3D was able to deliver on all these elements, but crucially also reduce the length of their creative design stage by a matter of weeks, leading to significant cost savings.

First past the post

Although many sports fans would agree with Liverpool FCs Bill Shankly that football is a more important matter than mere life or death, many national broadcasters are most passionate during parliamentary and presidential elections. Brainstorms new graphics solution is the ideal solution for smaller broadcasters or local channels covering regional polls. Brainstorm has called on its 20 years experience in elections projects with the likes of TVE, Antenna 3, the BBC and NBC, to develop and launch the new product.

This is a cost-effective, simple to use, yet sophisticated application which offers more than 15 predetermined and customizable templates, allowing for data presentation of complex and high-quality graphics for maximum visual impact and programme enhancement. As exit poll results and final counts come in, operators with even minimal training can analyze and present the data within seconds. Data can be entered manually or automatically and presented via a variety of animated graphics.

Storm Broadcast is the official UK reseller for Brainstorm. They have extensive experience integrating Aston graphics solution into Brainstorms virtual set technology, including Infinity Set, the companys award winning virtual studio application.


Tags: iss109 | 3dstorm | graphics | brainstorm | aston | realtime | KitPlus
Contributing Author KitPlus

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

    LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

  • 3D Storm at BVE 2016

    3D Storm at BVE 2016

  • ChyronHego update Prime Graphics Platform to 3.5 at IBC 2019

    ChyronHego update Prime Graphics Platform to 3.5 at IBC 2019

  • ChyronHego Prime Broadcast Graphics at NAB 2019

    ChyronHego Prime Broadcast Graphics at NAB 2019

  • Metacast Weather Graphics from ChyronHego at NAB 2017

    Metacast Weather Graphics from ChyronHego at NAB 2017

  • Stardom product range - Polar Graphics at NAB 2016

    Stardom product range - Polar Graphics at NAB 2016

  • Matrox Graphics at IBC 2012 Part Three

    Matrox Graphics at IBC 2012 Part Three

  • Matrox Graphics at IBC 2012 Part Two

    Matrox Graphics at IBC 2012 Part Two

  • Matrox Graphics at IBC 2012 Part One

    Matrox Graphics at IBC 2012 Part One

  • Brainstorm with Aston demonstration at IBC 2013

    Brainstorm with Aston demonstration at IBC 2013

  • Brainstorm Multimedia: Aston3D at NAB 2013

    Brainstorm Multimedia: Aston3D at NAB 2013

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • Brainstorm at IBC 2013

    Brainstorm at IBC 2013

  • Brainstorm Multimedia at IBC 2015

    Brainstorm Multimedia at IBC 2015

  • Brainstorm at NAB 2012

    Brainstorm at NAB 2012

  • Brainstorm at IBC2011

    Brainstorm at IBC2011

  • 3D Storm at IBC 2015

    3D Storm at IBC 2015

  • Paint from ChyronHego at NAB 2018

    Paint from ChyronHego at NAB 2018

  • LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

    LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

  • Virtual 1st from ChyronHego at NAB 2017

    Virtual 1st from ChyronHego at NAB 2017

  • ChyronHego Lyric64 at IBC 2015

    ChyronHego Lyric64 at IBC 2015

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • Pixel Power at NAB 2014

    Pixel Power at NAB 2014

  • ChyronHego PowerClips at NAB 2014

    ChyronHego PowerClips at NAB 2014

  • ChyronHego at NAB 2014

    ChyronHego at NAB 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • ChyronHego on BroadcastShow LIVE at IBC 2013

    ChyronHego on BroadcastShow LIVE at IBC 2013

  • Pixel Power at IBC 2013

    Pixel Power at IBC 2013

  • Softron Media at IBC 2013

    Softron Media at IBC 2013

  • Matrox Maevex at IBC 2013

    Matrox Maevex at IBC 2013

  • Matrox Avio at IBC 2013

    Matrox Avio at IBC 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Pixel Power at NAB 2012

    Pixel Power at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • Orad at NAB 2012

    Orad at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • Chyron at BVE 2012

    Chyron at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Elemental Technologies at IBC2011

    Elemental Technologies at IBC2011

  • Avid at IBC2011

    Avid at IBC2011

  • Chyron at IBC2011

    Chyron at IBC2011

  • Brainstorm Multimedia at BVE 2015

    Brainstorm Multimedia at BVE 2015

  • Brainstorm Multimedia at NAB 2014

    Brainstorm Multimedia at NAB 2014

  • Brainstorm Multimedia at NAB 2016

    Brainstorm Multimedia at NAB 2016

  • BRAINSTORM VIRTUAL SETS at NAB 2015

    BRAINSTORM VIRTUAL SETS at NAB 2015

  • Brainstorm at IBC 2012

    Brainstorm at IBC 2012


Related Shows
  • KitPlusTV summarise the Broadcast and Pro Video News 6th April 2021

    KitPlusTV summarise the Broadcast and Pro Video News 6th April 2021


Articles
The Future of Broadcast Technology
Sebastian Richter

Spotlight on Sebastian Richter, Vice President Media Systems at Rohde & Schwarz.

We are currently in the middle of a transition phase with migration to several new technologies, from the move to IP-based infrastructure and the shift from linear to video-on-demand (VOD).
The question for all of us is how long that transition phase will last; it is going to be faster for some customers then for others – national broadcasters, for example – it will be a slower process.

Tags: broadcast | 5g | 5g broadcast | rohde and schwarz | Sebastian Richter
Contributing Author Sebastian Richter Click to read
Spotlight on James Gilbert, Director of Product and Solution Management
James Gilbert

Over the next eight years we are going to be in transition, and within that there will be vastly different rates of change among content owners and media organisations. As a technology provider the onus is on us to be flexible and adaptable to meet this wide range of requirements from our customers.

Tags: | James Gilbert
Contributing Author James Gilbert Click to read
Spotlight on Karl Mehring, Director of Professional Services, Broadcast, Amplifier and Media
Karl Mehring

How has the role of Professional Services evolved in recent years and what vision do you have of the broadcast technology business? Covering new opportunities that the move to remote brings, new technologies such as 5G broadcast & the impact on the broadcast industry, and the challenges for broadcasters and how can they overcome them.

Tags: COTS | cloud | remote production | distribution | 5g broadcast | Karl Mehring
Contributing Author Karl Mehring Click to read
The Future of Broadcast Technology
Manfred Reitmeier

Now that OTT and VOD have become more mainstream, many commentators talk about traditional broadcast methods, like terrestrial transmission, being a thing of the past. With so many new platforms and non-traditional content services carving out a growing slice of the market, you can be forgiven for thinking that linear over-the-air television is on its way out. The reality is that the industry must strike a balance between meeting consumers’ shifting habits and the business and operational needs of content providers.

Tags: Rohde Schwarz | 5g broadcast | Manfred Reitmeier
Contributing Author Manfred Reitmeier Click to read
A switch in time: how KVM can unlock the future of broadcasting
Chris Smeeton

One of the major changes for broadcasters during the pandemic has been the shift towards remote production; by no means a new phenomenon in an IP environment, yet accelerated under lockdown to accommodate travel and gathering restrictions. A 2021 report found that almost 40% of broadcast professionals now employ remote production, up 9% on the previous year.

Tags: KVM | ARGOSY | GDSYS | KVM Tech | Chris Smeeton
Contributing Author Chris Smeeton Click to read