Live sports and event production


Brian Eldredge TV-Bay Magazine
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There is an overwhelming amount of content being recorded by sports broadcasters and digital services teams. A broadcaster might capture hundreds of hours of content over the course of, say, a golf tournament, yet only a fraction of that content makes it to air. But what about the rest of it, such as interviews, scenic shots, promos, and behind-the-scenes footage? Too often, priceless moments that don't make it into the broadcast get left on the cutting room floor because they're either not preserved or the right people can't access them, or both.
On top of that, the way people consume sports media has evolved. Rather than spending hours watching an entire round of golf or a baseball game on TV, viewers would rather catch the highlights through a digital platform, such as an app, an OTT service, or social media. Fans want a brief glimpse into the score and status of the event while using video highlights to gain context. This change in viewing habits places new importance on highlights production and real-time data.
Compounding the problem is that sports broadcasters and rights holders often run duplicate workflows in parallel. For example, a sports-governing body's communications, digital, and video services teams all might be after the same piece of content to use for different purposes. Communications wants to capture and upload a clip to its FTP site for an end user, while the digital team grabs the same content and posts it to social media, and video services saves it to a file-hosting portal for delivering to the host broadcaster. When a single video gets replicated in several places, and no one is communicating or using the same workflow, obvious inefficiencies result.

All those factors lead to one conclusion: Host broadcasters need a way to consolidate workflows and centralize access to content, so all stakeholders can find and use it whenever they need to for whatever purpose. The solution captures every moment - even ones that don't make it into the linear broadcast - so video services teams can create highlights and distribute them quickly, while at the same time archiving them for ease of use later.

One option is a live event service that combines a real-time access and distribution cloud platform and a services team well versed in archiving, workflow customization, and highlights production during live events. Such a service would make it much easier for rights holders to capture, amplify, and monetize the most compelling moments in sports and live events.

Capture Once, Access for Many

The idea behind a live event service boils down to the simple concepts of centralization and "capture once, access for many." By capturing the content once; storing it in a central, easily accessible location; and making it available to any stakeholder who needs it, media organizations eliminate inefficiencies and make better use of their content - during and after the event.

The Three Pillars of a Live Event Solution

1. Archive Preservation

Key to a live event service is archiving. As the event is being filmed, every moment from every source is ingested into a cloud-based digital asset management (DAM). From there the content is tagged and saved in the cloud-native DAM, where it will be searchable and shareable for future generations to discover.

Behind the scenes, live event technology within a DAM ecosystem, integrates into the host broadcaster's on-site network as far upstream as possible to gain access to all camera streams. Integrating the technology at the source means the content can be captured one time and used for many purposes by many people.

2. Cloud Access and Distribution

Once the content has been ingested and archived in the cloud, it is available immediately for dynamic viewing, production, and distribution using cloud-based acceleration. The idea is to give permissioned access to the people who need it - such as internal stakeholders, broadcast partners, and sponsors - with the aim of getting content out of the compound as quickly as possible during the event (and making it easier to use later).

Cloud access and distribution happens through a centralized, web-based portal tied to the cloud-native archive - serving as a central access point through which users can acquire, enhance, and distribute media gleaned from the live event. The portal allows any authorized users to interact with the content in real time as if they were sitting in the broadcast compound, even though they might be thousands of miles away.

3. Highlights Production

A true live event service provides an on-site team that handles all content capture, upload, management, metadata, and user support during the event.

Considering the significance of highlights in today's world of bite-sized digital viewing, highlights production is an important part of what the on-site team does. The team curates the video as it is coming in and works closely with on-site producers to make insightful and informed editorial and production decisions about how to use it. Once complete, the highlights are delivered to the client for syndication through the client's website, app, or other branded platform or digital channels.

Real-time scoring data is a critical component of highlights production. At sports events, especially golf or tennis tournaments, there are so many shots or plays occurring simultaneously that it's extremely difficult to stay on top of everything in real time. A live event service powered by a DAM platform, uses a standardized metadata schema that integrates with scoring-data providers to allow robust, timeline-searchable metadata on site and in the archive. That means both the on-site team and remote operators can rely on instant scoring data to zero in on the moments that resonate with viewers, and a single producer can track, manage, and make better decisions more quickly in a fast-paced live-production environment.

The Big Benefit

A live event service taps into a broadcast network, gathers content in real time, and accelerates that content into the cloud, where it becomes accessible through the web by anyone with permission. From there, content is transcoded into multiple formats that various end users can accept. Meanwhile, on-site teams create highlights that meet fans where they are ¦ on digital platforms.

In using such a service, broadcasters and sports rights holders can expand the reach and lifecycle of their content, get it to the right people at the right time more quickly and efficiently, and ultimately open more opportunities for monetization and fan engagement.


Tags: iss126 | wazee | dam | cloud | Brian Eldredge
Submitted by Brian Eldredge Read this article in the tv-bay digital magazine
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Submitted by Giles Bendig Read this article in the tv-bay digital magazine
Modernizing the Cutting Edge
Myles Carter - new Over the last decade, streaming as a medium has seen tremendous growth. Services like Netflix, Hulu, and Amazon Video are no longer just post-hoc distributors of broadcast television content, they have become content creators and are producing some of the most well received "television" content of the past few years.
Tags: iss124 | matrox | ip | h.264 | h.265 | streaming | Myles Carter - new
Submitted by Myles Carter - new Read this article in the tv-bay digital magazine
Thinking clearly about the cloud
Chris Steel 2 As someone who is constantly trying to build better products, I'm always asking questions and listening to the ones I get asked. For several years now I've asked every broadcaster and media production company I've met what they plan to do about 'the cloud'
Tags: iss124 | cloud | marquis | archive | network | Chris Steel 2
Submitted by Chris Steel 2 Read this article in the tv-bay digital magazine
Designing the correct workflow
Harry Smith Last year I took a year-long placement as a video editing support technician. The role exposed me to the common issues that students run into when editing their projects, and I developed an understanding as to why they might struggle understanding the complexities of video workflow.
Tags: iss124 | portsmouth | tvfutures | ccitv | post production | Harry Smith
Submitted by Harry Smith Read this article in the tv-bay digital magazine
Navigating Unfamiliar Territory
Vijay Sagar Vinnakota The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings.
Tags: iss124 | cloud | amagi | ott | hls | rtmp | mpeg-dash | yupp tv | netflix | amazon prime | sling tv | Vijay Sagar Vinnakota
Submitted by Vijay Sagar Vinnakota Read this article in the tv-bay digital magazine
You need wave power if you are going surfing
Tim Bonython Tim Bonython's association with surfing films began in 1978, when armed with a Super-8 camera he set off to Hawaii's infamous North Shore, to capture the big waves and their riders. From that moment he fell in love with the sport, and became obsessed with making it the subject of breathtaking and inspiring films.
Tags: iss124 | surfing | red scarlet weapon | red brick | pag | battery | paglink system | 153wh | Tim Bonython
Submitted by Tim Bonython Read this article in the tv-bay digital magazine
Is now the time to compromise on investment
Mike Ransome - new It would seem on the face of it that many broadcasters and production companies are trimming spending to the bone, or at least postponing it in anticipation of more lucrative days to come.
Tags: iss124 | investment | presteigne broadcast hire | 4k | eng | Mike Ransome - new
Submitted by Mike Ransome - new Read this article in the tv-bay digital magazine
Motor Sports - Some Like it Hot
Gordon Capaccio High performance race cars, their drivers, and teams supported by manufacturers participating in a sport for which the combined, visceral thrills and sensations of burning tires, megadecibel roars, pungent racing fuel and throngs of enthusiasts can be difficult to convey, even on the largest big screen television.
Tags: iss124 | motorsport | 3g wireless | imsa | rolex 24 | domo | dtc | prorxd | diversity rf | Gordon Capaccio
Submitted by Gordon Capaccio Read this article in the tv-bay digital magazine
Controlling the Chaos of Remote Uplinks
Roger Franklin For Satellite Broadcasters, consumer needs have never been so varied. Audiences are increasingly accustomed to personalisation in every type of content they consume. They now demand, or rather expect to receive breaking news from a scene, content specific to their regions and access to live sporting events held thousands of miles away.
Tags: iss124 | uplink | satellite broadcast | crystal | Roger Franklin
Submitted by Roger Franklin Read this article in the tv-bay digital magazine
Welcome to the world of filming The Island with Bear Grylls
Paul Scurrell How do you make a polished television show worthy of broadcast on Channel 4 when the camera operators are starving, dehydrated and sleep deprived? Most of them also have no previous experience of professional filming and are more concerned with finding their next meal than making sure they've got their cameras switched on ready to record. Welcome to the world of filming The Island with Bear Grylls.
Tags: iss124 | bear grylls | channel 4 | gopro | timecode | sync | Paul Scurrell
Submitted by Paul Scurrell Read this article in the tv-bay digital magazine
Mr MXF does Vegas
Bruce Devlin - new For quarter of a century I have been boarding planes to Las Vegas every April and the thing I look forward to most is the Sunday morning cycle from the Strip up to the top of Red Rock Canyon to look back down upon Vegas. From up there, you get a sense of perspective of how alien the city stuck in the desert really is.
Tags: iss124 | nab | mrmxf | cloud | ptp | imf | ip | Bruce Devlin - new
Submitted by Bruce Devlin - new Read this article in the tv-bay digital magazine
Dick brings out his cutting room scales
Dick Hobbs - new At this time of year, in the run-up to NAB, my in-box is even more filled than usual with press releases craving my attention. It is one of the universal truths so unloved by PR people that the sheer weight of numbers threatens to overwhelm.
Tags: iss124 | cutting room | nab | kpmp | dick hobbs | Dick Hobbs - new
Submitted by Dick Hobbs - new Read this article in the tv-bay digital magazine
The Masters of Dirt - Extreme Production
Rian Bester On 22nd April 2017 Inside the Masters of Dirt, the world's wildest unscripted motocross reality series, will launch exclusively on INSIGHT TV in 4K UHD. Produced by Masters Of Dirt (M.O.D) and XTreme Video, the series follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name.
Tags: iss124 | insight | masters of dirt | motocross | freestyle | fs700 | sony fs700 | 4k | uhd | Rian Bester
Submitted by Rian Bester Read this article in the tv-bay digital magazine
Why is drone training even an option
Tim Bearder It's fair to say that one of the most disruptive, liberating and inventive technological advances for independent filmmakers in recent years has been the incredible leaps made in the world of Drones.
Tags: iss124 | caa | drone | drone training | drone academy | Tim Bearder
Submitted by Tim Bearder Read this article in the tv-bay digital magazine
New workflows floating on the horizon
Lee Sheppard - new The way in which we consume content has fundamentally changed. We want to watch what we want, when we want, where we want and how we want, and we want to find programmes quickly, preferably in HD or increasingly UHD. Content is king and in order to satisfy consumer requirements it is essential media companies can locate their material quickly and easily.
Tags: iss123 | mam | pam | sgl | Avid | Grass Valley | Marquis | SAM | VSN | CatDV | Lee Sheppard - new
Submitted by Lee Sheppard - new Read this article in the tv-bay digital magazine
Pushing the Boundaries for OTT
Yaniv Ben-Soussan -new OTT video consumption is gaining traction in Western Europe, with 55 percent of UK broadband households and 51 percent of homes in France watching TV programming and movies online, according to Parks Associates. OTT subscriptions are especially popular with today's Millennial population, as Parks Associates found that 23 percent of Millennial heads of household in the U.S. are OTT-only households.
Tags: iss123 | ott | cloud | harmonic | pure compression engine | Yaniv Ben-Soussan -new
Submitted by Yaniv Ben-Soussan -new Read this article in the tv-bay digital magazine