Making 4K mainstream in 2014


Austin Freshwater TV-Bay Magazine
Read ezine online
by Austin Freshwater
Issue 89 - May 2014

4K was one of the hot topics at this years CES. Higher resolutions may be showing more promise as the industry moves on from the latest iteration of 3D, which proved expensive to produce and poorly received by many viewers. However, as we move further into 2014, we continue to see some reticence within the industry when it comes to acquiring in 4K and above. There are some well-documented areas that need to be addressed in order to increase confidence in 4K and drive its rollout. This means looking at technical challenges such as finding the right lenses and dealing with ever-expanding amounts of data and new compression technologies as well as addressing commercial concerns such as identifying viable investment levels given the recent change of pace within the industry.

International standards for 4K and UltraHD (UHD) production and transmission continue to be a work in progress. Many tests and debates are occurring, and of course Canon is participating in a number of those. However, it is not just standards that need to be considered in terms of how 4K is delivered, but also the type of content and how viewers can see the benefits.

The production of 4K is an important consideration and one that Canon is focusing on as a camera and lens manufacturer. Were making 4K more affordable with our EOS-1D C and we were one of the first to market with our 4K screen, the DP-V3010. One other area that needs attention is establishing the best lenses to support 4K production, not just in terms of optical performance but also with a view to operability and commercial reality. Our existing HDTV lenses provide a unique technological advantage, as our EF Cinema lenses are already capable of resolving 4K and beyond. We now need to look at whats next and how these two parts of our range can be married together.

Were already seeing that the approach to 4K varies across different genres. Some broadcasters have experimented with capturing live sporting events in 4K, such as Skys test at a Premiership football match last summer. Capturing a live event in 4K currently requires a Super 35mm camera solution, such as the EOS C500, and appropriate lenses. However, the unpredictable and unscripted nature of live sports means, perhaps more than with other genres, that there are many additional factors to think about when considering an increase in resolution, such as higher frame rates. As such, we are seeing a good deal of interest in the benefits of capturing 4K as part of HD production within the sporting arena, such as zooming in on instant replays to view a close up in HD resolution.

Broadcasters have been shooting in 4K for a while and trials of the technology are all about future-proofing. Programmes might be filmed now, but the footage may be edited and used again, or re-aired in the future when 4K is the norm. After all, in a years time 4K content might be being delivered to the home over IP.
While HD is the prevalent resolution in the mainstream broadcast market now, 4K is very much on the industrys agenda. The technology is available and theres a hunger to use it to drive even better programme-making. The industry now needs to work together to make it mainstream.


Tags: iss089 | Canon | 4k | UHD | EOS-1D C | DP-V3010 | Austin Freshwater
Contributing Author Austin Freshwater

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Canon on BroadcastShow LIVE at IBC 2013

    Canon on BroadcastShow LIVE at IBC 2013

  • AJA at BVE 2013

    AJA at BVE 2013

  • Den Lennie considers what kit and cameras to buy for 2015

    Den Lennie considers what kit and cameras to buy for 2015

  • Lens Adaptor at BVE 2013

    Lens Adaptor at BVE 2013

  • Hireacamera at BVE North 2012

    Hireacamera at BVE North 2012

  • Featured Clip: Geoff Boyle comments on NAB 2012

    Featured Clip: Geoff Boyle comments on NAB 2012

  • Tiffen at NAB 2012

    Tiffen at NAB 2012

  • Jonathan Harrison at BVE North 2011

    Jonathan Harrison at BVE North 2011

  • MTF at IBC2011

    MTF at IBC2011

  • Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

    Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

  • IMT Vislink HCAM 4k UHD transmitter at IBC 2018

    IMT Vislink HCAM 4k UHD transmitter at IBC 2018

  • 4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

    4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

  • JVC 4K UHD Monitors at IBC 2017

    JVC 4K UHD Monitors at IBC 2017

  • Matrox Unveils Monarch EDGE 4K Contribution Encoder at IBC 2018

    Matrox Unveils Monarch EDGE 4K Contribution Encoder at IBC 2018

  • 12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

    12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

  • Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

    Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

  • JVC 4K Connected Camera GY-HC550 and 500 at IBC 2018

    JVC 4K Connected Camera GY-HC550 and 500 at IBC 2018

  • Blackmagic Pocket Cinema Camera 4K at NAB 2018

    Blackmagic Pocket Cinema Camera 4K at NAB 2018

  • Blackmagic ATEM Television Studio Pro 4K at NAB 2018

    Blackmagic ATEM Television Studio Pro 4K at NAB 2018

  • Omnitek Updates for Ultra 4k Toolbox at NAB 2018

    Omnitek Updates for Ultra 4k Toolbox at NAB 2018

  • 4k and HEVC with Garland at BVE 2018

    4k and HEVC with Garland at BVE 2018

  • 6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

    6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

  • The CFU5 4k Transmitter from Vislink at IBC 2017

    The CFU5 4k Transmitter from Vislink at IBC 2017

  • Wireless 4K Transmitter from DTC Domo Broadcast at IBC 2017

    Wireless 4K Transmitter from DTC Domo Broadcast at IBC 2017

  • AJA Thunderbolt 3 IO 4k Plus at IBC 2017

    AJA Thunderbolt 3 IO 4k Plus at IBC 2017

  • HDR, 12G, 4k, IP - the range expands from Phabrix at NAB 2017

    HDR, 12G, 4k, IP - the range expands from Phabrix at NAB 2017

  • Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

    Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

  • 4k 60 Matrix from GDSYS at NAB 2017

    4k 60 Matrix from GDSYS at NAB 2017

  • HEVC 4k Encoding from Aviwest at NAB 2017

    HEVC 4k Encoding from Aviwest at NAB 2017

  • Apantac 4k live demo at NAB 2016

    Apantac 4k live demo at NAB 2016

  • Omnitek Ultra 4K Tool Box at IBC 2015

    Omnitek Ultra 4K Tool Box at IBC 2015

  • Snell Advanced Media (SAM) 4k workflow at IBC 2015

    Snell Advanced Media (SAM) 4k workflow at IBC 2015

  • MULTIDYNE Silverback 4k at NAB 2015

    MULTIDYNE Silverback 4k at NAB 2015

  • Atomos talking 4K on BroadcastShow LIVE at IBC 2013

    Atomos talking 4K on BroadcastShow LIVE at IBC 2013

  • Ikegami 8k camera at IBC 2016

    Ikegami 8k camera at IBC 2016

  • Ikegami HQLM-3120W monitor at IBC 2016

    Ikegami HQLM-3120W monitor at IBC 2016

  • Ikegami UHK-430 camera at IBC 2016

    Ikegami UHK-430 camera at IBC 2016

  • BBright at IBC 2015

    BBright at IBC 2015

  • Hitachi at IBC 2014

    Hitachi at IBC 2014

  • Ateme at IBC 2014

    Ateme at IBC 2014

  • Panasonic Lumix GH5 at BVE 2017

    Panasonic Lumix GH5 at BVE 2017

  • Garland at BVE 2017

    Garland at BVE 2017

  • Video Devices PIX-E at IBC 2016

    Video Devices PIX-E at IBC 2016

  • Sound Devices Wingman app at IBC 2016

    Sound Devices Wingman app at IBC 2016

  • JVC GY-LS300 at IBC 2015

    JVC GY-LS300 at IBC 2015

  • AVIWEST at IBC 2015

    AVIWEST at IBC 2015

  • Thomson Video Networks at IBC 2015

    Thomson Video Networks at IBC 2015

  • Lynx Technik at IBC 2015

    Lynx Technik at IBC 2015

  • JVC at BVE 2015

    JVC at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • Gearhouse Broadcast at BVE 2015

    Gearhouse Broadcast at BVE 2015

  • KITPLUS rig setup at IBC 2014

    KITPLUS rig setup at IBC 2014

  • Tektronix at IBC 2014

    Tektronix at IBC 2014

  • Cooke Optics technology at IBC 2014

    Cooke Optics technology at IBC 2014

  • Cooke Optics talk anamorphic at IBC 2014

    Cooke Optics talk anamorphic at IBC 2014

  • JVC GY-LS300 prototype at IBC 2014

    JVC GY-LS300 prototype at IBC 2014

  • MultiDyne SilverBACK at IBC 2014

    MultiDyne SilverBACK at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Guntermann and Drunck DP-HR range at IBC 2014

    Guntermann and Drunck DP-HR range at IBC 2014

  • Quantel LiveTouch at IBC 2014

    Quantel LiveTouch at IBC 2014

  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Snell Kahuna Production Switcher at IBC 2014

    Snell Kahuna Production Switcher at IBC 2014

  • Matrox Monarch HD at NAB 2014

    Matrox Monarch HD at NAB 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Guntermann and Drunck at NAB 2014

    Guntermann and Drunck at NAB 2014

  • Matrox Mojito at NAB 2014

    Matrox Mojito at NAB 2014

  • Matrox Capture Card at NAB 2014

    Matrox Capture Card at NAB 2014

  • Blackmagic URSA at NAB 2014

    Blackmagic URSA at NAB 2014

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Cintel Film Scanner: Blackmagic Design at NAB 2014

    Cintel Film Scanner: Blackmagic Design at NAB 2014

  • Guntermann and Drunck at BVE 2014

    Guntermann and Drunck at BVE 2014

  • Philip Bloom on Tour in Belfast

    Philip Bloom on Tour in Belfast

  • Cinegy on BroadcastShow LIVE at IBC 2013

    Cinegy on BroadcastShow LIVE at IBC 2013

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Miranda on BroadcastShow LIVE at IBC 2013

    Miranda on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • JVC GY-HM600 series camera updates at IBC 2013

    JVC GY-HM600 series camera updates at IBC 2013

  • ATEME at IBC 2013

    ATEME at IBC 2013

  • Multidyne SilverBack, BullDog and Spider at IBC 2013

    Multidyne SilverBack, BullDog and Spider at IBC 2013

  • Cinegy at IBC 2013

    Cinegy at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013

  • MultiDyne: SilverBACK at NAB 2013

    MultiDyne: SilverBACK at NAB 2013

  • Quantel Pablo Rio at NAB 2013

    Quantel Pablo Rio at NAB 2013

  • Blackmagic Design: Products at NAB 2013

    Blackmagic Design: Products at NAB 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • JVC at BVE 2012

    JVC at BVE 2012

  • QX Hybrid 2110/12G-SDI UHD Rasterizer from Phabrix at IBC 2018

    QX Hybrid 2110/12G-SDI UHD Rasterizer from Phabrix at IBC 2018

  • Apantac UHD conversion technology at IBC 2016

    Apantac UHD conversion technology at IBC 2016


Related Shows
  • Philip Bloom chats 4k: BVE Day 2

    Philip Bloom chats 4k: BVE Day 2


Articles
Remote Teams and Talent
Megan Cater If your studio works with non-local creative talent, you already know that there are opportunities and challenges associated with distributed production and post production. Bridging the distance not only allows you to find the best talent for the job anywhere in the world, it creates the potential for a diverse and globally-minded workforce that boosts the creativity and vision of your entire company.
Tags: iss136 | signiant | file acceleration | ftp | dropbox | sharepoint | slack | saas | media shuttle | Megan Cater
Contributing Author Megan Cater Click to read or download PDF
Streaming - Shut up and Sit Down
Matt Lees Twilight Imperium is a board game all about strategy and backstabbing. Known for its length of gameplay, the team behind Shut Up and Sit Down decided to deliver a mammoth 10-hour live broadcast, streamed to Twitch. Matt Lees is here to tell us how it went down.
Tags: iss136 | streaming | blackmagic | atem | 4k | canon c100 | sony pxw-z90 | Matt Lees
Contributing Author Matt Lees Click to read or download PDF
TV Futures - The Shadowing Experience
Daniel Jones My name is Daniel Jones, and it is no accident that I’m currently studying BSc (Hons) Television and Broadcasting at the University of Portsmouth. Since completing GSCE media studies I have been constantly questioning what I watch with questions such as, “Wow, how was that filmed?” or “That looks amazing, I wonder how long that took?” It should come as no surprise that I made it a big focus of mine to get myself some real work experience to give myself some answers to these production questions.
Tags: iss136 | portsmouth university | runner | student | education | training | Daniel Jones
Contributing Author Daniel Jones Click to read or download PDF
Painting Performance Analytics with ChyronHego
KitPlus By now, most people are familiar with the sport of mixed martial arts (MMA) and its leading organization – UFC (Ultimate Fighting Championship). And while the sport and its leading promotion are only 25 years old, a great deal has changed in those 25 years, including the training of UFC athletes.
Tags: iss136 | paint | telestrator | ufc | chyron | chyronhego | KitPlus
Contributing Author KitPlus Click to read or download PDF
NAB Intelligence
Bruce Devlin - new It's that time of year again. 06:30 on road bikes on the Las Vegas Strip with a merry bunch of folks who believe they look good in lycra. As we pedal West up the hill towards Red Rock there will be stories of the year just gone and questions about what to look for at the show. I, for one, will be attending the Devoncroft event to check up on who is spending what and where. I will then look forward to the topics that might be buzzing around the halls. I predict there will be many displays of Machine Learning hiding under the banner of Artificial Intelligence. Some of these will show better picture quality, others will show personalisation engines, some will be improved search tools and yet more will be synthesising pictures and motions to replace reality with and Artificial reality that's more compelling for the viewer.
Tags: iss136 | nab | class | ai | smpte | st2110 | imf | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF