Making Metadata Work


Bruce Devlin - new TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

I dare say that if you’re a keen reader of my column then you will be brushing up on your Dutch pronunciation and acclimatising yourself to mayonnaise on your chips rather than ketchup. If you’re really keen then you’ll also be making sure that you practise your Dutch jokes about the Flemish to ensure you don’t accidentally tell a Flemish joke about the Dutch at 2am on Sunday morning in a local bar somewhere near the red light district in Amsterdam.

I must admit that my command of the Dutch language is non-existent, but my French is OK and I can recognise but not replicate some of the differences between French French, Belgian French and Canadian French. In the increasingly global media industry, addressing these subtle differences in a common language can make a real difference to the monetisation of content. Territories like France and Canada are big enough that different voice talent might be appropriate for a big title to ensure that a dubbed version of your content sounds more local.

It would be even better if there were some way of reliably labelling your content so that you knew exactly which variant of what language was used in the dubbing. Additionally it would be even better to know exactly which script for what language was used for the subtitles. Not so important in the UK, but is some countries there may be several different ways of writing the language down.

This is not a new problem and we have standards like RFC 1766 which was obsoleted by RFC 3066 which was replaced by RFC 4646 that has transformed into BCP 47 – The IETF’s Best Current Practise for language labelling. This is a great document, but when you look at all the option in it, you realise that there are millions of labels and attribute combinations for every niche dialect and script.

Not all of these language tags are used to buy and sell content, but many of them are more common than you think. To a non-native, it can be quite confusing to know whether a piece of Mongolian content should be labelled mn or mn-Cyrl-MN (Mongolian written in the Cyrillic script as used in Mongolia)

This is where a very nice piece of work done within MESA (the Media and Entertainment Service Alliance) comes in. The Language Metadata Table is a reference of what is actually used to label content rather than what is theoretically possible. It’s freely downloadable and very straightforward to understand. Whether you’re labelling content within a SMPTE ST 377-4 Multi-Channel Audio Framework for use in IMF or just putting a tag in your EIDR database, this is a piece of work you should be excited about. You really should. Start using it now and it will pay dividends in the future.

https://www.mesalliance.org/language-metadata-table

Which brings me to my traditional “What should I be asking vendors at IBC?” question. This year it’s very simple. “How do I transport my metadata in your product?”

This is important because cloud workflows are popular, financially viable and consist mostly of keeping the content at rest and searching / interchanging metadata. Your metadata is the new currency of media knowledge – spend it wisely and ensure your vendors don’t waste it.

Heb een fantastische september in Amsterdam

Bruce


Tags: iss139 | metadata | class | mrmxf | ibc | mesa | Bruce Devlin - new
Contributing Author Bruce Devlin - new

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Telestream Vantage support for DPP at IBC 2014

    Telestream Vantage support for DPP at IBC 2014

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • SGL at NAB 2012

    SGL at NAB 2012

  • Root6 at BVE 2012

    Root6 at BVE 2012

  • MOG Technologies at BVE 2012

    MOG Technologies at BVE 2012

  • Cooke at IBC2011

    Cooke at IBC2011

  • Radiant Grid at IBC2011

    Radiant Grid at IBC2011

  • Classic tubes reinvented by Kino Flo at IBC 2018

    Classic tubes reinvented by Kino Flo at IBC 2018

  • Winner of the LP54 Miller Classic

    Winner of the LP54 Miller Classic


Related Shows
  • Bubble and Squeak: Live and Loud from Monday at IBC 2013

    Bubble and Squeak: Live and Loud from Monday at IBC 2013


Articles
MEDIAPRO leads across the audiovisual value chain
Marc Andreu Valls

MEDIAPRO is a leading independent production company in Europe’s audiovisual market. Offering a full slate of technical and creative services, our portfolio includes everything from content production, to post production, to media and digital asset management, to the acquisition of sports TV rights, and the distribution and broadcast of television channels. We currently have 58 offices spread across 36 countries on four continents.

Tags: iss141 | signiant | mediapro | media shuttle | transport | Marc Andreu Valls
Contributing Author Marc Andreu Valls Click to read
Taking a Stand at IBC - The Future of Exhibiting Clouds
Julian Wright If you’re reading KitPlus you probably don’t need us to tell you that, each year, the IBC Show attracts 1,700 exhibitors, each parting with a significant sum of money for the privilege of touting their wares from the darkened halls for five whole days. For the last eight years Blue Lucy has been one of these exhibitors and the show has always more than paid for itself in generating new business, as well as the less directly-tangible benefits from partnerships and networking opportunities.
Tags: iss140 | blue lucy | ibc | cloud | iabm | Julian Wright
Contributing Author Julian Wright Click to read
Testing Hybrid Workflows
Martin Mulligan With the industry’s steady migration from traditional HD-SDI to IP and/or 12G-SDI infrastructures, broadcasters are now faced with the significant challenge of having to manage and monitor a wide array of new signal types in order to provide properly managed workflows. The switch away from HD-SDI is not happening overnight and, indeed, is happening at different speeds in different parts of the world. Due to this rapidly evolving technology landscape, reliable and versatile test and measurement (T&M) solutions have never been more important.
Tags: iss140 | phabrix | 2022-7 | st2110 | smpte | aes3 | anc data | hd-sdi | ptp | qx rasterizer | lawo V_pro8 | Martin Mulligan
Contributing Author Martin Mulligan Click to read or download PDF
On Stage At Festival Beauregard
KitPlus Set in the majestic grounds of the Chateau de Beauregard, and in its eleventh year, the festival is an eclectic mix of homegrown French talent and international artists spanning pop, rock, punk and dance. We made the hop across the channel to find out more.
Tags: iss140 | blackmagic | atem | hyperdeck mini | KitPlus
Contributing Author KitPlus Click to read or download PDF
Complex Live Streaming At Scale
KitPlus On Saturday September 14th in the Content Everywhere Hub Theater at IBC, Zixi hosted a panel featuring partners and customers who have integrated with and utilized the Emmy-winning Zixi software for contribution and distribution of live video over managed and un-managed internet connections.
Tags: iss140 | zixi | streaming | video transport | ip | zen master | KitPlus
Contributing Author KitPlus Click to read or download PDF