Making the second screen work


TV-Bay Magazine
Read ezine online
With little fuss, a major revolution has transformed the way that many – almost certainly the majority – consumers watch television. They now watch with a smartphone or a tablet in their hands.
This is a genuine demand: consumers love the second screen. The key is for broadcasters to embrace it as an opportunity, and to ensure that, wherever possible, the content on the second screen, and the portal for it, is under their control.
Put simply, if you can find a way to stop consumers drifting off into the wider web on the second screen, then you can keep them engaged with your content and your brand. A good, relevant second screen experience is good for audience retention and engagement, which ultimately is good for revenues.
On the other hand, second screen apps are a new skill for broadcasters, not something they have had to create in the past. While leading content creators have put a lot of emphasis on ensuring that new programmes have at least a good website to accompany them, that is not the same as developing a coherent service.
Then there are the third-party vendors who are creating apps to replace remote controls, so set-top boxes can be driven from the tablet or smartphone. These are attractive in their own way, but do nothing to help the broadcaster.
So the first step for the multi-channel broadcaster is to create your own remote control app. An obvious benefit of this is that it then carries your branding, and you can use some of the screen real estate to advertise other services or third-party products.
But more important is that you can then collect data from the user. The way that a consumer is making choices, on a second by second basis, is incredibly useful data. By collecting it you can use it to inform everything from which programmes to schedule to advertising placement and discovery engines.
The fact that it is a branded app does not preclude you providing links to other services, and in turn developing new tools from it. You could drive discovery by telling consumers what their Facebook friends are watching, for example.
Direct revenue can be driven by additional and complementary advertising on the app. Consumers can also benefit from new functionality like our Ad Locker tool. This allows users to register during the transmission any commercials they find interesting. After the programme they can watch these spots at leisure, and click through to other information and special offers. The Ad Locker can also be loaded with other commercials selected on the basis of previous behaviours and demographics, making it ideal as a route for local advertising.
The idea is to make watching advertising more fun by only delivering those commercials which are relevant and interesting to the individual. The experience should be more like a tailored, personal shopping experience rather than an imposition which gets in the way of the flow of the programme.
This all sounds great, but how can a multi-channel broadcaster create such a service. At KIT digital, we have developed a standard platform for second screen and social programme guide apps, called 2Si. This is a white-label product, developed to be tailored in implementation to meet the look and feel of the broadcaster.
Obviously a key strength of the service provider owning the second screen app is that it can provide up to the minute information, including a richer EPG than a standard set-top box can provide. It makes the user interface more intuitive, because it works like familiar apps through gestures and visual cues rather than nested menus.
That also makes it a strong way to drive video on demand services, by offering clips and recommendations, another good way of building audience loyalty. Added to the multiple commercial opportunities, it makes a great deal of sense to own the second screen.

Tags: iss078 | smartphone | television viewing | tablet | content | live | buzz | feed | phone | second screen | hashtag tv | Mark Christie
Contributing Author Mark Christie

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

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  • NewTek TriCaster at BVE 2014

    NewTek TriCaster at BVE 2014

  • Guntermann and Drunck at BVE 2014

    Guntermann and Drunck at BVE 2014

  • Matrox Monarch HD and VS4 at BVE 2014

    Matrox Monarch HD and VS4 at BVE 2014

  • Metus Ingest at BVE 2014

    Metus Ingest at BVE 2014

  • Hireacamera at BVE 2014

    Hireacamera at BVE 2014

  • Wohler MPEG Monitoring at BVE 2014

    Wohler MPEG Monitoring at BVE 2014

  • TSL Products SAM1 MADI at BVE 2014

    TSL Products SAM1 MADI at BVE 2014

  • Polecam Toshiba Minicams at BVE 2014

    Polecam Toshiba Minicams at BVE 2014

  • Grass Valley at BVE 2014

    Grass Valley at BVE 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Camdec at BVE 2014

    Camdec at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Polecam Slow Motion Minicams at BVE 2014

    Polecam Slow Motion Minicams at BVE 2014

  • JVC HM850 at BVE 2014

    JVC HM850 at BVE 2014

  • TSL Products PAM1, SAM1 and PAM PiCo at IBC 2013

    TSL Products PAM1, SAM1 and PAM PiCo at IBC 2013

  • Calrec Callisto at IBC 2013

    Calrec Callisto at IBC 2013

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • Gearhouse Broadcast HD OB trailer at IBC 2013

    Gearhouse Broadcast HD OB trailer at IBC 2013

  • Glensound with the USB Commentary Mixer at IBC 2013

    Glensound with the USB Commentary Mixer at IBC 2013

  • Broadstream Solutions on the Oasys stand at IBC 2013

    Broadstream Solutions on the Oasys stand at IBC 2013

  • Oasys Chameleon at IBC 2013

    Oasys Chameleon at IBC 2013

  • Loft London Solutions with Cubix on the Oasys stand at IBC 2013

    Loft London Solutions with Cubix on the Oasys stand at IBC 2013

  • RTW at IBC 2013

    RTW at IBC 2013

  • Sound Devices PIX260i Recorder at IBC 2013

    Sound Devices PIX260i Recorder at IBC 2013

  • Thomson Broadcast at IBC 2013

    Thomson Broadcast at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Atomos Ninja2 Recorder at IBC 2013

    Atomos Ninja2 Recorder at IBC 2013

  • Atomos Ronin at IBC 2013

    Atomos Ronin at IBC 2013

  • Atomos new Samurai Blade at IBC 2013

    Atomos new Samurai Blade at IBC 2013

  • Autocue DSLR Prompter using iPad at IBC 2013

    Autocue DSLR Prompter using iPad at IBC 2013

  • Blueshape Batteries at IBC 2013

    Blueshape Batteries at IBC 2013

  • Datacolor Spyder on the Atomos stand at IBC 2013

    Datacolor Spyder on the Atomos stand at IBC 2013

  • i-Movix Slow Motion and D-Flicker at IBC 2013

    i-Movix Slow Motion and D-Flicker at IBC 2013

  • JVC GY-HM600 series camera updates at IBC 2013

    JVC GY-HM600 series camera updates at IBC 2013

  • Marshall Monitors at IBC 2013

    Marshall Monitors at IBC 2013

  • Metus MAM and Ingest at IBC 2013

    Metus MAM and Ingest at IBC 2013

  • Polecams range of accessories and minicams at IBC 2013

    Polecams range of accessories and minicams at IBC 2013

  • Tektronix at IBC 2013

    Tektronix at IBC 2013

  • TSL Products at IBC 2013

    TSL Products at IBC 2013

  • TSL Systems at IBC 2013

    TSL Systems at IBC 2013

  • Zylight LED Fresnel at IBC 2013

    Zylight LED Fresnel at IBC 2013

  • Pixel Power at IBC 2013

    Pixel Power at IBC 2013

  • Albis Technologies celebrating ten years at IBC 2013

    Albis Technologies celebrating ten years at IBC 2013

  • ATEME at IBC 2013

    ATEME at IBC 2013

  • Brainstorm with Aston demonstration at IBC 2013

    Brainstorm with Aston demonstration at IBC 2013

  • Brainstorm at IBC 2013

    Brainstorm at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Broadpeak at IBC 2013

    Broadpeak at IBC 2013

  • Cobham transmitters at IBC 2013

    Cobham transmitters at IBC 2013

  • Tony Taylor from TMD talks about LTFS at IBC 2013

    Tony Taylor from TMD talks about LTFS at IBC 2013

  • Tony Taylor from TMD talks about Mediaflex CI

    Tony Taylor from TMD talks about Mediaflex CI

  • Tony Taylor from TMD talks about Post Production

    Tony Taylor from TMD talks about Post Production

  • Multidyne SilverBack, BullDog and Spider at IBC 2013

    Multidyne SilverBack, BullDog and Spider at IBC 2013

  • NOA Audio Solutions at IBC 2013

    NOA Audio Solutions at IBC 2013

  • Lighting cameraman Jonathan Harrison shows the Celeb and Tegra at IBC 2013

    Lighting cameraman Jonathan Harrison shows the Celeb and Tegra at IBC 2013

  • Cinegy at IBC 2013

    Cinegy at IBC 2013

  • ChyronHego Virtual Placement at IBC 2013

    ChyronHego Virtual Placement at IBC 2013

  • Global Distribution with mLogic at IBC 2013

    Global Distribution with mLogic at IBC 2013

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013

  • Softron Media at IBC 2013

    Softron Media at IBC 2013

  • Quantel Pablo Rio at IBC 2013

    Quantel Pablo Rio at IBC 2013

  • Quantels Stream-based Workflows at IBC 2013

    Quantels Stream-based Workflows at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Telestream with Post Producer at IBC 2013

    Telestream with Post Producer at IBC 2013

  • Matrox Maevex at IBC 2013

    Matrox Maevex at IBC 2013

  • Matrox Avio at IBC 2013

    Matrox Avio at IBC 2013

  • Matrox Video with Monarch HD at IBC 2013

    Matrox Video with Monarch HD at IBC 2013

  • NuGen Audio at IBC 2013

    NuGen Audio at IBC 2013

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • Cobham: Mini RF Transmitters at NAB 2013

    Cobham: Mini RF Transmitters at NAB 2013

  • Cobham: RF Transmitter at NAB 2013

    Cobham: RF Transmitter at NAB 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • Studio Technologies at NAB 2012

    Studio Technologies at NAB 2012

  • IMT Broadcast at NAB 2012

    IMT Broadcast at NAB 2012

  • Root6 at BVE 2012

    Root6 at BVE 2012

  • Garland Partners at BVE 2012

    Garland Partners at BVE 2012

  • Sensio at IBC2011

    Sensio at IBC2011

  • Globecast at IBC2011

    Globecast at IBC2011

  • Digital Rapids at IBC2011

    Digital Rapids at IBC2011

  • SADiE at IBC2011

    SADiE at IBC2011

  • Tour feedback from visitors

    Tour feedback from visitors

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

    Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

  • Virgil OB headphone amplifier from Glensound at NAB 2018

    Virgil OB headphone amplifier from Glensound at NAB 2018

  • Sennheiser iPhone Microphones at IBC 2107

    Sennheiser iPhone Microphones at IBC 2107

  • Broadcast Bionics PhoneBox at BVE 2017

    Broadcast Bionics PhoneBox at BVE 2017

  • DPA Microphones at NAB 2015

    DPA Microphones at NAB 2015

  • DPA Microphones at NAB 2014

    DPA Microphones at NAB 2014

  • DPA Microphones at NAB 2013

    DPA Microphones at NAB 2013

  • DPA Microphones at NAB 2012

    DPA Microphones at NAB 2012

  • Sennheiser HandMic digital and MKE 440 at IBC 2016

    Sennheiser HandMic digital and MKE 440 at IBC 2016

  • Sennheiser VR at IBC 2016

    Sennheiser VR at IBC 2016

  • Glensound Expedition at IBC 2015

    Glensound Expedition at IBC 2015

  • Glensound Atomic Copper at NAB 2014

    Glensound Atomic Copper at NAB 2014

  • Inmarsat at NAB 2014

    Inmarsat at NAB 2014

  • Glensound: RECCE HD at NAB 2013

    Glensound: RECCE HD at NAB 2013

  • Thear Technology at BVE 2013

    Thear Technology at BVE 2013

  • Glensound at BVE 2013

    Glensound at BVE 2013

  • Editors Keys at BVE North 2012

    Editors Keys at BVE North 2012

  • Soundfield at BVE 2012

    Soundfield at BVE 2012

  • Shure at ProVideo2011

    Shure at ProVideo2011

  • Editors Keys at ProVideo2011

    Editors Keys at ProVideo2011

  • TNP and Rotolight at BVE North 2011

    TNP and Rotolight at BVE North 2011

  • The Mic Store at BVE North 2011

    The Mic Store at BVE North 2011

  • Shure at BVE North 2011

    Shure at BVE North 2011

  • Sennheiser at BVE North 2011

    Sennheiser at BVE North 2011

  • Source Distribution and Rode at BVE North 2011

    Source Distribution and Rode at BVE North 2011

  • Harmonic at IBC2011

    Harmonic at IBC2011

  • Tiffen at IBC2011

    Tiffen at IBC2011


Related Shows
  • ADDER Technology LIVE at BVE 2016

    ADDER Technology LIVE at BVE 2016


Articles
An Obituary to Timecode
Bruce Devlin - new A stoic and persistent character that stubbornly refused to change with the times, Timecode has finally passed on, but no-one has noticed. A long-lasting industry veteran, Timecode was brought into this world at an uncertain date in the late 1960s due to the needs of analogue tape workflows and the demand for synchronisation between audio and video devices. A joint activity between SMPTE and the EBU led to the work on Time and Control codes starting its journey to standardisation in the early 1970s.
Tags: iss134 | timecode | smpte | ebu | edit | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
Sony HDC-4800 Review
Andy McKenzie First announced at NAB 2016, the Sony HDC-4800 is a studio camera system capable of shooting 4K/UHD at up to 8x or full HD at up to 16x. With a price point upwards of £250,000 it is a very high-end product with a wide feature set. In Sony's own words, "This is the future of live production, designed to satisfy the storytelling aspect of modern sports production.” Deliveries began in mid 2017 and, after careful preliminary evaluation, we invested in several systems for our hire fleet ahead of the FIFA World Cup in Russia.
Tags: iss134 | review | hdc-4800 | sony | finepoint | Andy McKenzie
Contributing Author Andy McKenzie Click to read or download PDF
State of the Nation - November 2018
Dick Hobbs - new There is an interesting seminar called Size Matters at the KitPlus Show – organised by the publishers of this fine magazine – at MediaCityUK in Salford on 6 November. It’s a talk by cinematographer Alistair Chapman on the way that camera technology is changing, and in particular the size of the electronic device which creates the image is growing.
Tags: iss134 | cmos | 35mm | AJA | Arri | Blackmagic | Canon | Datavideo | GoPro | Grass Valley | Hitachi | Ikegami | JVC | Kinefinity | Nikon | Panasonic | Red | Sony | jpeg2000 | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
AI in Media and Entertainment
David Candler Artificial Intelligence (AI) is a term appearing everywhere these days. What is happening in media and entertainment (M&E) that makes the industry ripe for AI? In other words, why does the M&E industry need AI?
Tags: iss134 | AI | wazee | David Candler
Contributing Author David Candler Click to read or download PDF
Shedding Light on the Blackmagic Pocket Cinema Camera 4k BMCPP4K
Garth de Bruno Austin “What is it about light that has us craving it?” Is the question asked in the opening seconds of Garth de Bruno Austin’s latest short, The Colour of Light. Exploring this natural, human need as well as our innate desire to control it, Garth’s film showcases everyday people going about their lives in differing degrees of luminance, whether that be an artificial streetlight or a natural morning sunrise.
Tags: iss134 | blackmagic | cinema camera | 4k | cpp4k | Garth de Bruno Austin
Contributing Author Garth de Bruno Austin Click to read or download PDF