Articles
Integrated and automating marketing campaign production
James Gilbert ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. It operates the largest commercial family of channels in the UK and delivers its content through traditional television broadcasting as well as on demand via the ITV Hub. ITV has the largest share of the UK television advertising market and its family of channels attracted a total share of viewing of 21.4% in 2016, the largest audience of any UK commercial broadcaster. ITV's main channel is the largest commercial channel in the UK, delivering 99% of all commercial audiences over five million.
Tags: iss126 | pixel power | itv | marketing campaign | James Gilbert
Contributing Author James Gilbert Click to read
10 Ways to make your trade show booth stand out
Candice Cowan With 15 halls and over 1600 exhibitors, there's little chance of seeing every stand at the IBC trade show - but this year I gave it a good try and racked up an impressive number of daily steps to prove it! Unlike most show visitors, however, I wasn't looking for the latest bit of tech or next product to purchase, instead I was focussed on how IBC exhibitors use stand design and trade show marketing techniques on the show floor to attract the attention of exhibition visitors.
Tags: iss118 | ibc | trade show | marketing | Candice Cowan
Contributing Author Candice Cowan Click to read
Automate your marketing system
Den Lennie As I discussed in the previous issue building a relationship with your potential customer is vitally important, as this gains trust and allows you to then present a buying option. Ive also spoken about our free report that we offer to visitors, and this next chapter is all about how to create that report and how to set up your emails so that they are automated. When you know how, its super easy!
Tags: iss102 | marketing | leads | cameraman | content | advice | industry | expert | Den Lennie
Contributing Author Den Lennie Click to read
Marketing is everything and everything is marketing
Den Lennie Marketing for filmmakers can be very intimidating. I think it must have something to do with being creative; we seem to be more concerned with creating content than creating new business.
Tags: iss101 | marketing | filmmaker | business | economy | film business | Den Lennie
Contributing Author Den Lennie Click to read
E-mail marketing and building a list of subscribers
Den Lennie Email marketing is still by far the single most effective way to build long term prospective clients relationships with clients.
Tags: iss099 | e-mail marketing | subscribers | list | video industry | Den Lennie
Contributing Author Den Lennie Click to read
What happened after NAB 2010.....
N/A On Wednesday the 14th April, evening time in Las Vegas, a text message came through from home reporting a Volcano in Iceland was affecting flights back to the UK, a wind up surely...did they not want us back.........?
Tags: nab2010 | tradeshow | Eyjafjallajkull | volcano | white noise pr | snell | sony | manor marketing | harris | square box systems | iss041 | N/A
Contributing Author N/A Click to read
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