McDonalds goes live multi-camera


TV-Bay Magazine
Read ezine online
Issue 105 - September 2015

Earlier in 2015 SIS LIVE was central to the London section of an ambitious 24-hour global entertainment campaign by McDonalds, involving a surprise open-top bus gig by Jessie J.

Fans worldwide shared the excitement of the 24 continuous gifts of joy in synchronised public events, across 24 cities around the world over a 24 hour period, all available to watch live via social media.

Surprise events began in Sydney and continued through major cities, including Manila, Ho Chi Min City, Vienna, Stockholm and London before a final concert in Los Angeles. Local members of the public were invited to join in the fun, with viewers around the world able to follow each consecutive event on laptops and mobile devices.

Jessie J who was the star of the London segment of the marathon campaign, performed her greatest hits in an hour-long concert on an open-topped double decker Boom Bus, weaving its way through the citys landmarks.

Weeks of meticulous planning by SIS LIVE took place, to work out the logistics of meeting the exacting demands of such an ambitious project.

Six pairs of cameramen with RF cameras leapfrogged each other to provide continuous footage along the eight-mile journey, taking in landmarks such as Piccadilly Circus, Trafalgar Square, Parliament Square and The Ritz.

With the complications of multi-camera filming, mixing the live footage on the bus itself, and streaming continuous pictures as it moved along, there was no room for error.

Live footage and video inserts recorded the reactions of people on the street, and captured pre-planned events using actors to add colour to the excitement. Footage containing the surprised reaction of diners at McDonalds restaurants along the route was also included.

A helicopter flying directly above the bus provided overhead shots and acted as a mid-point for RF signals to be downlinked at BT Tower. These signals were then passed to SIS LIVEs network operations centre (NOC) in Salford, Manchester, to be decoded and then delivered to the Milton Keynes master control room (MCR), where they were encoded for streaming.

Aerial shots, along with the central footage of Jessie J and her fans on the bus, were also thrown into the mix.

Technically the event was similar to our Red Bull Revolutions in Sound live streams from the London Eye. Working within a compact moving space, as well as mixing live camera feeds from the remote vision gallery on the bus and those on the street.

RF network limitations meant the roving cameras could only work within 300 metres of the moving bus, which in crowded streets could be problematic. Establishing how many cameras were needed and checking signal strength along the narrow, built-up streets of Central London was essential. Working live in a very public environment and working through the Central London traffic presented a lot of unknowns so the SIS LIVE broadcast team on-site and in Milton Keynes needed to remain cool and professional throughout.

On the bus an event director worked with a mixing desk to cut the live music from Jessie J and her band, and a 16-way vision mixer to cut live pictures from all sources. Meanwhile, 100 production staff on London wide talkback helped to orchestrate the event.

McDonalds wanted the entire gig to be streamed live through Facebook, Twitter and YouTube, so that online viewers across the globe could share the excitement.
The whole event appeared live on social media and was subsequently edited into a three-minute highlights package, which can be seen at imlovinit24.com/London.

Tags: iss105 | sis live | mcdonalds | multi-camera | jessie j | rf cameras | network | KitPlus
Contributing Author KitPlus

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • SIS Live Anylive and Gateway Service Platform at IBC 2017

    SIS Live Anylive and Gateway Service Platform at IBC 2017

  • SIS LIVE at IBC2011

    SIS LIVE at IBC2011

  • SIS LIVE with Anylive Fibre Network at IBC 2018

    SIS LIVE with Anylive Fibre Network at IBC 2018

  • SIS LIVE at IBC 2016

    SIS LIVE at IBC 2016

  • SIS LIVE at IBC 2015

    SIS LIVE at IBC 2015

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • SIS LIVE product range at NAB 2014

    SIS LIVE product range at NAB 2014

  • SIS LIVE ManPak at NAB 2014

    SIS LIVE ManPak at NAB 2014

  • SIS LIVEs Martyn Hopkins on BroadcastShow LIVE at IBC 2013

    SIS LIVEs Martyn Hopkins on BroadcastShow LIVE at IBC 2013

  • SIS LIVEs Mark Shadbolt on BroadcastShow LIVE at IBC 2013

    SIS LIVEs Mark Shadbolt on BroadcastShow LIVE at IBC 2013

  • SIS LIVE and their products ManPak and DriveForce at IBC 2013

    SIS LIVE and their products ManPak and DriveForce at IBC 2013

  • SIS LIVE: ManPak and uPack60 at NAB 2013

    SIS LIVE: ManPak and uPack60 at NAB 2013

  • SIS Live at IBC 2012 Part Two

    SIS Live at IBC 2012 Part Two

  • SIS Live at IBC 2012 Part One

    SIS Live at IBC 2012 Part One

  • SIS LIVE at NAB 2012

    SIS LIVE at NAB 2012

  • SISLIVE Manpak tripod antennas at NAB 2015

    SISLIVE Manpak tripod antennas at NAB 2015

  • Glensound show Beatrice the AES67 Network audio intercom beltpack at IBC 2018

    Glensound show Beatrice the AES67 Network audio intercom beltpack at IBC 2018

  • Media Defined Networking from Media Links at IBC 2017

    Media Defined Networking from Media Links at IBC 2017

  • Thomson Video Networks at IBC 2015

    Thomson Video Networks at IBC 2015

  • THOMSON VIDEO NETWORKS at NAB 2015

    THOMSON VIDEO NETWORKS at NAB 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • Thomson Video Networks at IBC2011

    Thomson Video Networks at IBC2011

  • Broadcast Networks at IBC2011

    Broadcast Networks at IBC2011

  • Dejero at IBC 2016

    Dejero at IBC 2016

  • Movidiam at BVE 2015

    Movidiam at BVE 2015

  • DPA Microphones and Bubblebee Industries at BVE 2014

    DPA Microphones and Bubblebee Industries at BVE 2014

  • Clear-Com: HelixNet Partyline at NAB 2013

    Clear-Com: HelixNet Partyline at NAB 2013

  • Autocue at NAB 2013

    Autocue at NAB 2013

  • Adder at NAB 2012

    Adder at NAB 2012

  • Calrec at NAB 2012

    Calrec at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • Bluebell at NAB 2012

    Bluebell at NAB 2012

  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • Globecomm at IBC2011

    Globecomm at IBC2011


Related Shows
  • The KITPLUS Show discussing minicams, mics and reality challenges

    The KITPLUS Show discussing minicams, mics and reality challenges


Articles
The way forward in a changing world
Alan Wheable The broadcast and media industries are evolving in all areas to adapt to the challenges of competition from OTT, changing user viewing habits, technological advances in image resolution, dynamic range and colour rendition as well as embracing new video over IP infrastructures.
Tags: iss136 | omnitek | aims | ip | smpte | 2110 | 4k qc | ultra xr | nmos | ultra tq | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF
Living LIVE at BVE with Ross Video
Jon Pratchett KitPlus’ Jon Pratchett chats to Stuart Russell, Ross Video, in the BVE studio. Covering customer partnerships and loyalty, pain points, growth, industry trends, pace of IP adoption, 12g SDI technologies, UHD / HDR, 8k, AI and we try to get a hint of new products on the horizon...
Tags: iss136 | ross video | 12g sdi | uhd | hdr | ip | bve 2019 | bvexpo | Jon Pratchett
Contributing Author Jon Pratchett Click to read or download PDF
Preserving the British Film Institute Archive
David Feller Today, the media and entertainment industry faces numerous challenges. To remain successful and competitive, these organisations must be ever innovative, agile and cost efficient in the way they produce, store, manage and distribute their digital assets. Content creators have traditionally relied upon outdated storage models, comprised of legacy interfaces, file structures and historical proprietary storage management software that tend to be complex, cumbersome and expensive. This makes it difficult to forecast and budget for ever-growing content in the effort to reach viewers.
Tags: iss136 | bfi | archive | blackpearl | spectra | storage | film | tape | David Feller
Contributing Author David Feller Click to read or download PDF
Remote Teams and Talent
Megan Cater If your studio works with non-local creative talent, you already know that there are opportunities and challenges associated with distributed production and post production. Bridging the distance not only allows you to find the best talent for the job anywhere in the world, it creates the potential for a diverse and globally-minded workforce that boosts the creativity and vision of your entire company.
Tags: iss136 | signiant | file acceleration | ftp | dropbox | sharepoint | slack | saas | media shuttle | Megan Cater
Contributing Author Megan Cater Click to read or download PDF
BSC Expo 2019 Report
Paul MacKenzie BSC Expo returned to the Battersea Evolution on Friday February 1st and Saturday 2nd. It is a busy and friendly event though this year in need of some temperature control: exhibitors around the entrance area were uncomfortably aware of the wintry conditions outside and the main hall was in need of cooling.
Tags: iss136 | bsc | cinematography | canon | c700 | c200 | cartoni | holdan | blackmagic | peli | panasonic | sennheiser | sony | fs5 | teradek | viten | flowtech | Paul MacKenzie
Contributing Author Paul MacKenzie Click to read or download PDF