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Accurate Ad Tracking with OTT
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As viewers embrace and transition to OTT, the opportunities and flexibility provided to advertisers are growing fast. However, like all technology shifts, this transition hasn’t come without challenges. Some technology used to monetise video over the years has resulted in a less-than-ideal viewing experience, with disruptive transitions and buffering two of the main issues. The good news is that advances in ad insertion technology mean content providers can now deliver a seamless OTT viewing experience, as well as addressable advertising options. This paves the way for the delivery of high-quality ad viewing while growing the advertiser's ROI. |
| Tags: iss142
| ott
| switch media
| vast
| ssai
| sdk
| om sdk
| Tim Armstrong
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More than just software - SaaS is a relationship
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As cloud technology becomes mainstream in media, the highly customized applications deployed by early adopters are increasingly being retired in favor of off-the-shelf, multi-tenant SaaS (Software as a Service) solutions. Well-designed SaaS offers economic advantages in terms of much faster onboarding times, orders of magnitude lower TCO and the ability to stay up-to-date more easily in today’s rapidly changing environment. SaaS solutions are updated regularly based on customer feedback and usage data so, as new trends emerge, vendors can respond quickly to the benefit of their customers. |
| Tags: iss141
| saas
| signiant
| media shuttle
| Jon Finegold
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MEDIAPRO leads across the audiovisual value chain
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MEDIAPRO is a leading independent production company in Europe’s audiovisual market. Offering a full slate of technical and creative services, our portfolio includes everything from content production, to post production, to media and digital asset management, to the acquisition of sports TV rights, and the distribution and broadcast of television channels. We currently have 58 offices spread across 36 countries on four continents.
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| Tags: iss140
| signiant
| mediapro
| media shuttle
| transport
| Marc Andreu Valls
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IBC 2019 Question Time
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The media and entertainment industry is in an exciting period of transformation and innovation, and Signiant is thrilled to be in the midst of it. Nowhere was this energy more apparent than at this year’s IBC conference, where we had the opportunity to speak with a wide range of organizations, vendors, and thought leaders to better understand where M&E businesses are at, where they’re going, and what they need.
Now with IBC 2019 in the rearview mirror, we’ve been reflecting on everything we’ve learned, and Jon Finegold, Signiant’s CMO, has taken the time to share his experience from the conference, and how that might affect Signiant as we charge toward 2020.
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| Tags: iss140
| signiant
| ott
| streaming
| media shuttle
| Jon Finegold
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A Place For Placements - TVFutures
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I've been interested in media all my life… making short films with my mates in Windows Movie Maker when I was little... I never really knew where I wanted to go career wise, but I knew I always liked video production. So it will come as no surprise that I chose a degree that would provide that outlet, and I hoped that dedicating three Years to studying BSc Television and Broadcasting at the University of Portsmouth would turn my fantasy career, into reality. |
| Tags: iss140
| portsmouth university
| avid
| nle
| media composer
| Luca Di-Maio
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News Out Of The Cloud - Technology At The Front Line Of Journalism
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Throughout history, journalists have always had to seek and adapt to new technologies to deliver news in a format and at a speed that consumers demanded. Today, recent technological changes in the media environment have led to another inflection point. If modern media outlets want to empower journalists to remain agile and turn news stories around quickly and efficiently, they have to start embracing new, innovative technologies, like cloud-based media solutions. |
| Tags: iss138
| sony
| ofcom
| cloud-based media
| intelligent
| Stuart Almond
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The Latest Trend in Cloud Ingest Portals
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The unique demands of the media industry have created an equally unique ecosystem. With high-resolution video constantly moving over the Internet during production, post production, and multi-device, multi-channel distribution, as well as the need for flexible storage and security at every stage — all under impossibly tight timelines — there isn’t another industry like it. It’s not surprising then that technologies that work for some industries often don’t work the same in media, and cloud ingest is a great example. |
| Tags: iss137
| signiant
| saas
| ftp
| dropbox
| file transfer
| media shuttle
| Megan Cater
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Cinegy Channel Playout
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Canis Television & Media is a UK-based specialist broadcast services company, providing its clients as a one-stop shop for everything from production facilities to asset valuations to traffic control. In response to growing demand from its clients, Canis identified a need for channel playout facilities. |
| Tags: iss137
| cinegy
| canis media
| David Wright
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NAB 2019 Highlights
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The NAB Show in Las Vegas never loses its capacity to surprise. With NHK already transmitting in 8K and the Tokyo Olympics just a year away, this might have been the year that 8K equipment prices descended from the stratosphere to just plain expensive. The main trends at NAB 2019 were an increasing focus on HD-HDR, Media-over-IP and 4K. 8K was pretty low key except for a very promising demo on the Sharp stand: an extremely compact 8K camera at an impressively low price point: $4,000. Shooting at 30 frames per second to an internal card and using a prosumer-style Olympus lens, it looked very much an entry-level product but one with phenomenal potential for any videographer looking to work with very large display screen sizes. |
| Tags: iss137
| finepoint
| nhk
| media-over-ip
| canon xa50
| xa55
| huddlecam
| jvc
| gy-hc550
| panasonic aw-ue-150 ptz
| samsung
| 8k signage
| hdr10+
| livetrakl-20
| mediakind
| Paul MacKenzie
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Remote Teams and Talent
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If your studio works with non-local creative talent, you already know that there are opportunities and challenges associated with distributed production and post production. Bridging the distance not only allows you to find the best talent for the job anywhere in the world, it creates the potential for a diverse and globally-minded workforce that boosts the creativity and vision of your entire company. |
| Tags: iss136
| signiant
| file acceleration
| ftp
| dropbox
| sharepoint
| slack
| saas
| media shuttle
| Megan Cater
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Your two week editing future
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So here we are - January again! Usually a good time to reflect on the year just gone by, and a good time to look forward to the coming months as the new year begins.
When I was reflecting on my 2018, and when thinking about what to write for my first article for Kit Plus - I kept coming back to one theme - organisation.
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| Tags: iss135
| editing
| mediacity training
| premiere pro
| dit
| Alex Macleod
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GoPro HERO 7 Review
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When I heard I was filming a nature restoration project in the pouring rain this week I was excited. WHY? No Cameraman enjoys the rain, surely but this time I was enthusiastic because I knew this would be the perfect opportunity to try out the brand new GoPro Hero 7 Black Edition. |
| Tags: iss134
| gopro
| hero 7
| review
| liberal media
| Tim Bearder
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Delivering on the 4k Promise
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It’s happened. Consumers are demanding 4K UHD content. They have the TVs, smartphones, tablets and other devices they need, and with much of Netflix and Amazon original content in 4K, as well as sports coverage from BT and Sky, consumers have tasted the future of content quality and are hungry for more. But broadcasters need not worry if their customers have enough bandwidth to receive 4K content - the solutions are ready to make 4K distribution a reality. New viewers are waiting if you’re ready to get to them first. |
| Tags: iss131
| garland
| 4k
| uhd
| hevc
| hc11000
| media excel
| Lorna Garrett
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Epictech makes headway: A case study
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Founded in January 2014, EpicTech Media have been providing high end video production to companies and musicians across the U.K. for over three and a half years. When approached earlier this year by the band Bodkin Lane, we relished the challenge of producing a video of their charity concert, in aid of Headway (www.headway.org.uk), despite the challenging size of the venue. |
| Tags: iss129
| polecam
| epictech media
| ptz
| povcam
| Daniel Harker Barnes
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IP for everyone and 4k everywhere - that will be 2018
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My first prediction for the coming year is that the use of IP to move broadcast content will increase dramatically. Ultimately, it will become the commonplace, just as the use of IP has become part of our everyday, consumer lives. Live sports are closely linked to this growth, as conversion of broadcast signals for transportation across established telecos networks enables content to be viewed in real-time, regardless if it’s in the next room or across the globe. |
| Tags: iss129
| medialinks
| 4k
| ip
| vr
| ai
| John Smith -new
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50 years in and the show must go on
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At IBC we always look forward to meeting old faces and new. For those more recently acquainted with the broadcast industry, you may not realise IBC was born half a century ago in London. In 1967 the show, held at the Royal Lancaster Hotel, attracted just 32 exhibitors and 500 delegates. However, its popularity grew and the exhibition quickly upgraded with a move to the Grosvenor House Hotel in London, followed by the Wembley Conference Centre, before moving to Brighton. |
| Tags: iss127
| medialinks
| ibc
| amsterdam
| John Smith -new
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Implementing an IP workflow
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The eventual move to incorporate IP into your infrastructures is an inevitability. However, with justified concerns about interoperability and uncertainty about which vendors are best placed to help organisations achieve their IP media networking and content delivery goals, is it any wonder there is hesitation about moving forward? Broadcasters very wisely, don't want the pain without the gain! |
| Tags: iss126
| medialinks
| ip
| mdp3020
| gateway
| John Smith -new
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Live Remote Production Over IP
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As broadcasters migrate to a more ubiquitous IP transport and switching network infrastructure, a key benefit is that the variable expenditures of remote on-site live productions can be dramatically reduced, as it is no longer necessary to carry the high field costs associated with these activities. |
| Tags: iss123
| medialinks
| ip
| remote production
| John Smith -new
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Challenges for MAM with varying production types
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Many media asset management platforms are designed to handle the immense number of assets needed for today's fast-moving, content-heavy productions. Since every production is unique, each has its own set of asset management requirements and workflow needs. While the unique workflows vary, a common necessity for an easy-to-use interface with the ability to efficiently organize and manage large amounts of content is required, regardless of the type of production you are working on. |
| Tags: iss121
| pronology
| mam
| media asset management
| Jonathan Aroesty
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Social streaming and broadcast
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We are witnessing a growing trend from broadcasters looking to complement TV content with social streaming. When done well, it can really help increase consumer engagement on a huge scale and we have seen some great examples of it over recent months. At the recent Kit Plus Show, I talked about the marriage between broadcast and social streaming, what works, and what some of our customers have been doing in this arena. |
| Tags: iss120
| streaming
| social media
| Craig Moehl
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Tips on how to reduce your exposure to business crime
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Business Crime is growing in popularity and is cunning, smart, and very convincing. It is being spurred on by the very technology that is supposed to help media and other businesses improve performance. One of the trending frauds is 'Social Engineering' where criminals can make use technology, and trickery to exploite our human nature. Here we outline 2 true stories from clients of Sutton Winson and provide some useful tips on managing your risks:
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| Tags: iss116
| business crime
| social media
| online crime
| Phil Bower
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Do you have a MAM solution
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One of the top questions I get asked at trade shows is, "Do you have a MAM solution?"
Well, yes. Of course. It's what we do; but thank you for asking. What you should be asking is, "What differentiates your MAM solution from the rest of the MAM pack?" |
| Tags: iss115
| mam
| tmd
| mediaflex
| Paul Wilkins
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Class: Multi - Channel Audio
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If you're given a media file and it has 16 channels of audio then life can quickly become the opposite of boring, especially if it has to go to air quickly and the supplier is new. Put simply there are many ways in which the different channels can be laid out in the file, but there isn't a single overall standard for labelling them. Enter SMPTE ST 377-4 - the Multi-Channel Audio Labelling specification (MCA). It's really boring and this is a good thing. |
| Tags: iss113
| Audio
| Media
| Multi-Channel Audio
| MCA
| MXF
| GUI
| Bruce Devlin
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Leaving Las Vegas
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I've had the privilege of being a regular visitor and exhibitor at NAB since the early 1980's. One memorable occasion, our flight home had been overbooked and so an alternative arrangement was made. We wondered why it would take four hours to fly from Vegas to LA? As the pilot turned up in full leather flying gear, including goggles and 20 Sony dealer principals and staff were loaded on to a crop sprayer it became clearer! The request-stop service ended up picking-up and dropping-off additional passengers en-route, however, flying low across the desert offered some of the most stunning views of scenery I've ever seen! |
| Tags: iss112
| NAB 2016
| Media Links
| IP
| John Smith
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IP for live production
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The production and transmission of a live sporting event is one of the most technically challenging assignments for any crew. After all, you can't ask to take the shot again at a live event! Multiple signals in a variety of formats need to be transmitted around the sporting venue, as well as being seamlessly integrated with feeds from a studio or other locations to form a complete broadcast stream. |
| Tags: iss111
| ip
| live production
| wan
| media links
| md8000
| John Smith
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