There was widespread agreement that MAM streamlines workgroup collaboration and multiplatform distribution two-thirds of respondents stated that as an important factor. Half of the senior executives surveyed stated that MAM facilitates real-time workgroup collaboration across multiple locations.
That can be linked to a second key finding: vital KPIs are not just multiplatform distribution costs, but perhaps even more important, reduced lead time for new digital service launches. If you have a new idea, you want it on air or online as quickly as possible to stay ahead of the competition.
On the other hand, theres a widespread feeling that poor third-party integration, metadata issues and a lack of process improvement impedes the success of MAM systems. 67% stated poor integration with broadcasting systems as an important pain point.
That links into the fourth issue, which is that media enterprises are keen to move towards vertical integration of their management systems, and ultimately a move towards business process outsourcing (BPO). They recognize that the MAM system is a critical link between core activities creating, managing and delivering engaging content and BPO.
The final key finding from the report concerns future content. Half of those surveyed felt that by 2020just five years awaytheir content inventory will have increased in value by a factor of five.
Theres also the consideration that some of that new content will be in new, and perhaps as yet unidentified, formats. Executives surveyed expect around 5% of their total content to be 4K or 8K, but Ultra HD is still being defined.
Today, MAM is widely seen as a fundamental component of any media enterprise, and users are confident about its ability to deliver a return on investment.
MAM is proven to solve key business and operational challenges which many media organizations face today. However, to achieve a successful outcome, MAM should be designed and implemented in close collaboration with the customer. Understanding their needs at every stage, from design through to implementation, and beyond, is imperative.
In conjunction, the MAM system needs to be future proof to meet whatever new challenges in media formats and creativity media organizations will face in the future. Therefore, flexibility, extendibility and the scalability to address specific business or operational needs are paramount requirements of a MAM system, especially if total media enterprise transformation is the ultimate goal.