Articles
Monetizing OTT
Oliver Botti Competition in the TV arena is hotting-up for traditional broadcasters with even ESPN, a strong-hold of sports TV, seeing a reduction in subscriptions with the number of American homes paying to get the service declining by more than 12m since 2011. With Mintel reporting that the subscription video streaming market in the UK is due to exceed revenues of GBP 1 billion (EURO 1.37 billion) by 2019, and account for 38% of the total UK video market, traditional broadcasters clearly cannot afford to turn a blind eye.
Tags: iss126 | ott | moentizing | fincons group | Oliver Botti
Submitted by Oliver Botti Read this article in the tv-bay digital magazine
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