As cloud technology becomes mainstream in media, the highly customized applications deployed by early adopters are increasingly being retired in favor of off-the-shelf, multi-tenant SaaS (Software as a Service) solutions. Well-designed SaaS offers economic advantages in terms of much faster onboarding times, orders of magnitude lower TCO and the ability to stay up-to-date more easily in today’s rapidly changing environment. SaaS solutions are updated regularly based on customer feedback and usage data so, as new trends emerge, vendors can respond quickly to the benefit of their customers.
But SaaS is more than just software: the services components are equally important in building long-term partnerships that provide economic value to both customers and vendors. It’s the new model for a more technologically advanced and efficient industry. Signiant has learned a lot about best practices in leveraging the cloud.
SaaS should not imply cloud storage
One thing that often gets confused when we talk about SaaS is storage. Because of popular consumer-oriented services such as Dropbox that bundle storage with their software, people often assume that is true of all SaaS. This is not the case, and in media it’s a critical differentiator. While SaaS is run in the cloud, the right architecture allows customers to move, access and act on files in any type of storage, whether on-premises or in the cloud.
That is one of the key reasons Signiant Media Shuttle has become one of the top solutions for sending and sharing large files in the industry. It allows users fast, seamless and secure access to content from a browser regardless of where that content is stored. And while many companies are using cloud storage for certain projects, very few companies are considering a wholesale move to cloud storage due to the costs and lack of control. The right SaaS architecture allows for storage independence, providing an abstraction so any storage can be used with a SaaS solution, regardless of type or location.
Off-the-shelf vs. custom software
While many media companies have unique workflows, the days of investing millions in custom solutions appear to be coming to an end in favor of much more cost-effective off-the-shelf products that have most of the functionality required but offer huge economic benefits and far more agility. Additionally, there is a powerful network effect from working with a SaaS leader, especially one with an industry-focus in your market.
As new requirements emerge, well-architected, multi-tenant SaaS products are updated automatically to keep up with the market dynamics.
A recent example of this is Signiant’s introduction of its IMF-Aware capability. As the standard emerged, many Signiant customers were beginning to leverage IMF and so adding support in Media Shuttle was a natural evolution. Any Shuttle customer will have the ability to explore an IMF package in a user-friendly way and download just the content they need. With custom software, you would have to go back to your vendor, spec out the requirements, pay for the new capabilities and probably wait months before you had access. With multi-tenant SaaS, everyone benefits from being part of the network.