Mr Cloud, as much about cashflow balance as technology


Bruce Devlin - new TV-Bay Magazine
Read ezine online
i

It was an ordinary Tuesday, the last day of February 2017. It was getting late in the day and I was online doing my monthly management accounts and was just finishing the data entry for a very long Invoice when refreshing the expenses Tab on my browser showed this delightful picture.

Woah, I thought, someone has updated the package and not done their QA properly. I waited 5 minutes and then the inevitable 500 error arrived when I tried to save my invoice. Ho hum, all the data was lost so at 6pm precisely the only way forward was to pour a gin & tonic and investigate.

I then learned that Strava was down so I could see who had done some sneaky Tuesday cycling but so were Docker's Registry Hub, Trello, Travis CI, GitHub and GitLab, Quora, Medium, Signal, Slack, Imgur, Twitch.tv, Razer, anything with images in S3, Adobe's cloud, Zendesk, Heroku, Nest and at least 2 clients' media repositories.

15 minutes later we learned that the Amazon's S3 storage in the East coast data centre had gone down. Companies who had a mixed cloud strategy or those that followed the rules and used multiple AWS (Amazon Web Services) data centres to replicate their data and compute loads showed signs of slowing down, but they did not crash.

It seems that part of Amazon's problem is that they have been too reliable. They are the gorilla in the cloud market and are twice as big as their nearest competitors (Microsoft and Google).

The platform has consistently taken all the crazy workloads that the tech community could throw at it with scarcely a wobble for years and so it seems that the world got a little complacent and forgot all the good Disaster Recovery and Business Continuity practises that are prevalent in the "No Dark Screens" mindset that is prevalent in the Broadcast world.

To Amazon's credit, they found the problem and fixed it incredibly fast. One can only imagine the disaster movie type scenes in the data centre with virtual klaxons wailing and for some unknown Hollywood reason the front panels exploding from overloaded servers. Has anyone actually seen the "Exploding front panel bolts" option on the HP Server Configuration sheet?

Last week's Hollywood Professional Alliance Technical Retreat in Indian Wells saw many of the big thinkers in the industry discuss the future and the impact of the cloud. Some viewpoints focussed on new opportunities that arose by being free of owning and operating an in-house data centre. Other viewpoints focussed on how a geographically diverse Disaster Recovery setup could be implemented across multiple data centres giving protection should the main broadcast / cable / satellite / origin server disappear. Others talked about what could be done if the network to the cloud were compromised.

The underlying impression from everyone is that the cloud won't go away.

If cloud resilience is part of your day to day business, then it is really worthwhile reviewing tweets and articles about the impact of the outage on Tuesday 28th Feb 2017. If a consumer can't change channels on their TV because their Smart Remote Control has not been able to authenticate against WiFi for 30 minutes and suddenly their heating refuses to come on because the Smart Controller cannot get a response from the database telling it what temperature to set, then maybe the fact that your cloud Business Continuity Solution is down will not be noticed because your viewers are sitting in the dark, huddled in a blanket reading books with a bike light.

The cloud is undoubtedly one of the most promising ways of deploying compute technology so far devised, but without each and every application having a plan for both security and resilience mean that the pitfalls of unlimited trust in any cloud vendors uptime could be both large and unpredictable.

When you're wandering around the halls of NAB 2017, I guarantee that this will be a good topic of conversation for the software vendors, especially if you start the conversation "What would happen to your application if....."

Until next month - Enjoy!


Tags: iss123 | cloud | mrmxf | aws | amazon web services | Bruce Devlin - new
Contributing Author Bruce Devlin - new

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • The Teracue Application Cloud show at IBC 2018 (German version)

    The Teracue Application Cloud show at IBC 2018 (German version)

  • The Teracue Application Cloud show at IBC 2018

    The Teracue Application Cloud show at IBC 2018

  • Blue Lucy with BLAM3 and their very own cloud at IBC 2018

    Blue Lucy with BLAM3 and their very own cloud at IBC 2018

  • Playbox Cloud Air at IBC 2107

    Playbox Cloud Air at IBC 2107

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Playbox at IBC 2015

    Playbox at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • Elemental Technologies - AWS acquisition at NAB 2016

    Elemental Technologies - AWS acquisition at NAB 2016

  • Elemental Technologies - Amazon acquisition at IBC 2015

    Elemental Technologies - Amazon acquisition at IBC 2015


Related Shows
  • Den Lennie and Larry Jordan - Cloud Editing BVE 2015

    Den Lennie and Larry Jordan - Cloud Editing BVE 2015


Articles
AI in Media and Entertainment
David Candler Artificial Intelligence (AI) is a term appearing everywhere these days. What is happening in media and entertainment (M&E) that makes the industry ripe for AI? In other words, why does the M&E industry need AI?
Tags: iss134 | AI | wazee | David Candler
Contributing Author David Candler Click to read or download PDF
State of the Nation - November 2018
Dick Hobbs - new There is an interesting seminar called Size Matters at the KitPlus Show – organised by the publishers of this fine magazine – at MediaCityUK in Salford on 6 November. It’s a talk by cinematographer Alistair Chapman on the way that camera technology is changing, and in particular the size of the electronic device which creates the image is growing.
Tags: iss134 | cmos | 35mm | AJA | Arri | Blackmagic | Canon | Datavideo | GoPro | Grass Valley | Hitachi | Ikegami | JVC | Kinefinity | Nikon | Panasonic | Red | Sony | jpeg2000 | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Giving Welsh sport a global audience
Adam Amor From the Ospreys Rugby Union team, to the Football Association of Wales, as well as national cycling, swimming and boxing coverage, Port Talbot based Buffoon Film and Media has been heavily involved in putting Welsh sports on the world stage.
Tags: iss134 | blackmagic | atem | buffoon | micro studio camera | Adam Amor
Contributing Author Adam Amor Click to read or download PDF
GoPro HERO 7 Review
Tim Bearder When I heard I was filming a nature restoration project in the pouring rain this week I was excited. WHY? No Cameraman enjoys the rain, surely but this time I was enthusiastic because I knew this would be the perfect opportunity to try out the brand new GoPro Hero 7 Black Edition.
Tags: iss134 | gopro | hero 7 | review | liberal media | Tim Bearder
Contributing Author Tim Bearder Click to read or download PDF
An Epiphany Moment
Peter Savage 2 I had been negotiating the sale of my company and had reached the really hard end of the bargain. We were close to agreeing the final sum after a lot of too-much-give-and-not-enough-take negotiation. The solicitors were calling me, keen for a deal. It had come down to one sticking point and, in my hard ball “I am the Wolf of Wall Street” guise, I wasn’t going to let it go. It would make a value difference of 1.5% on the total outcome. Not much, you might think, but I had already nearly fallen out with the solicitors over their fees and I was giving my advisors an extremely hard time because the corporate adviser couldn’t see how I had already given more than an inch and the buyers were taking more than a mile. I was not going to let them win.
Tags: iss134 | azule | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF